Traditional media is not a precise academic definition, but a description of a category. In general, we will attribute the following to traditional media: paper (newspaper, magazine, book), film, television, radio. As you can see, the traditional media is either a sad day or a bad preparation, or a makeover. However, there is only one category that is absent: broadcast.
The change in the broadcasting industry is actually very small, nothing more than the previous call-in program, and later enabled the SMS platform, today began micro-BO micro-letter. Basically the production of content, or spread, is 1.0 ways (with a bit of so-called interaction). But unlike all other traditional media, it does not require human eyes, which means that the medium itself can be used as a background, for example, when people are in motion.
The surge in car consumption over the past 2 years and the attendant traffic congestion have spurred the broadcasting industry. In the traditional media is a chill, this traditional media life is very carefree and nourishing. But in my opinion, any kind of 1.0 ways of production and transmission, will encounter a fierce impact.
The broadcasting industry is firmly protected by two factors: mobile network speed and battery. If these two factors are cracked, the entire broadcasting industry will fall apart. The two-point breakthrough is in the offing.
After the birth of the Internet, there is the so-called "in the next 25 years, the backbone of the network bandwidth will be 1 time times every 6 months" of the Gilder law, the net speed from the beginning of this century by the K calculation to today in M calculation, this is 1000 times times the growth. When the mobile Internet started, it was not fast, but the 3G came soon, and in 2013 it was announced that it was ready to issue a 4G licence, and 4G was in sight. The increase in network speed makes mobile devices accept streaming media information more and more smoothly. The protection conditions of the broadcasting industry will be immediately broken.
The difficulty is in the battery. The battery industry is not like the computer industry has the so-called Moore's Law, today some mobile charger to increase the ability to charge the only way is to make the battery bigger, this is obviously not enough "mobile." Humans have not invented any battery-breaking technology yet. However, in the charge of this link, there are a lot of articles to do. Such as early solar charging, to today's wireless charging technology.
Wireless charging technology has also begun to slowly get out of the lab, although it may be a while before the Internet speeds up, but there are plenty of reasons to believe it won't be long. Just like today when people go into a coffee shop and sit down for the first thing. Ask the Wi-Fi password, it is likely that the first thing people will do in the future is to configure a wireless charge.
The development of charging technology will enhance the mobility of mobile devices in disguise, with faster network speed, people's mobile devices themselves will become a radio station. There are already a lot of personal-made broadcast apps in podcast today, and in the future, this content output is likely to be more and more. I have always believed that, since the media today mainly text, video supplemented by the future audio from the media will be a big way.
Business companies can also get involved in the field, for example, today's Pandora and Spotify already have the characteristics of a music radio station. In addition to music, the commentary program will appear. In fact, you can already find "Winter Wu Relativity" this radio program from podcast today. But the good thing about podcast is that you don't have to pinch to wait for the radio station. As more and more private, corporate "radios" appear, content providers are increasing and advertising needs to be improved.
The only question is policy. However, there will always be some breakthroughs, just as the general Web site broke through the press, although not too many, but also as the outside of the system of video web sites to break the television, the broadcasting industry, it is impossible to continue to be fully monopolized the policy of protection. Door, always open a seam.