The spokesperson strategy of full net

The spokesperson strategy of full net

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[Summary] Secretary novel: Full network has been planning to launch their own brand spokesperson but the full network is not to follow the bandwagon or burn money, but really from the perspective of business and consumers, choose their own brand endorsement. Secretary novel: It is true that the spokesperson is valuable, but this is not to say how much money we put in, but the spokesperson to the full network of brands bring a lot of value.

Relay handle Network invited GE endorsement, Poly-Mei Excellent products invited Han Geng endorsement, Group Treasure Network invited Rundong, such as endorsement, well-known group purchase site full network also exposed to sign the star endorsement of the news, this reporter to full network vice President Si Ying interviewed.

Reporter: Why at this time to launch the spokesperson, will it feel a little late?

Secretary novel: Full network has been planning to launch their own brand spokesperson but the full network is not to follow the bandwagon or burn money, but really from the point of view of business and consumers, choose their own brand endorsement. Our vision from the international to domestic, more and more accurate choice of range, including the Emmy Award winner "Xie Ears" to Taiwan's Lin Chi-ling, including the news on the wave of Nicholas Tse, etc., we have considered cooperation.

Other group purchase websites also released their own image endorsement, but in the end can play the role of "Four to dial the heavy", we have mixed attitude, the consumer's tune is also a mission to buy the site's spokesperson limitations obviously have to like, so the role of the spokesperson is not necessarily positive. From the point of view of the brand operation, the endorsement is not only to make a well-known a good advertising on the line, this is a series of brand behavior, in order to let the spokesperson really play a role, rather than "blindly burning money."

Full network at this time to launch the brand spokesperson, time is not late. One is the noisy chaos of the industry has gradually settled, a full network of thick and thin hair of the impact of increasing, coincides with the whole network strategy upgrades, I think at this time the release of the spokesperson is unique, just right.

Reporter: What is the positioning of this brand spokesperson? Where is the fit of the full net?

Secretary novel: This brand spokesperson and the fate of the full network is simply "at first sight", his temperament and full network of the brand natural fit, nature. I would like to use a comparison to explain that the other site's spokesperson, the consumer reaction is basically flat "oh, it is him." , and the spokesperson of the full network is completely beyond everyone's imagination. It's him?!! ”

I can say his positioning set "international big-name, smart magic, super Popular, omnipotent" in a, this and full network positioning formed a perfect match! His fans from the 60 's until the 90 's, only like him, not dislike him, and more importantly, the spokesperson deeply affected the 70 and 80 generation of two generations of growth, and these two groups are precisely the main consumer network. That's why we don't hesitate to choose him.

Reporter: There are rumors that this spokesperson is worth a lot of money, more than the GE and other domestic big-name, full network also want to burn cash?

Secretary novel: It is true that the spokesperson is valuable, but this is not to say how much money we put in, but the spokesperson to the full network of brands bring a lot of value. As for the cost of inviting this spokesperson, it can be said that it is no exaggeration to say that the number of endorsement fees plus advertising promotion is no more than eight digits. But it is not that the full network also like other sites to throw ads, desperately burning money. In the frenzy of group buying, the full network to maintain calm, adhere to the rational, we will invest in a variety of forms to give back to consumers, so that the full network of consumers in the shopping has been a pleasant experience, but also enjoy the spokesman's wonderful fun.

Reporter: Full network strategy upgrade, can simply say the main content of strategic upgrade?

Division novel: Full network as the earliest practitioners of Chinese group purchase site to "leader" to lead the Hundred group, "robust and efficient" known to the industry to "smart consumption" to build Word-of-mouth to "Enjoy Life" upgrade brand! This strategic upgrade, is not crazy expansion, but according to the Eco-circle of group buying site, a proactive, stable extension of the market, and not like some sites blindly burning money, the capital wind as a "oxygen cylinder", full network pioneered the "Efficient expansion", "differentiated competition" and a series of initiatives, These will be announced on June 28, by the full network CEO Feng.