The star is anxious the President Chen Ping shelling the electric business self-built logistics: Upside down cost operation

"Electrical business to do logistics, is in with the logistics and rob the market." What are you doing on my turf? You're on my turf and you're arguing with me! The star of the President Chen Ping began to bombard the E-commerce Enterprise Self-built logistics.

The remarks were presented at the annual meeting of the Express logistics industry held in Beijing on September 15, and this year's annual meeting, in addition to the participation of the logistics sector, attracted people from the e-commerce sector, such as the Hong Kong and the United States. Chen's shelling sparked an uproar, and the development Conference, which was held by the logistics community, has become a discussion conference on the Cross-border dispute between the electrical business and the logistics industry.

According to the China Transportation Association, the latest release of the "China Transport and Logistics Development Report", 2010 China's E-commerce market turnover reached 4.5 trillion, an increase of 22%, in its driven logistics express rapid development, to 57.3 billion yuan annual income, the completion of business volume of 2.4 billion pieces, Daily business volume exceeded 10 million, into the world's top three. E-commerce website has become the mainstream and pillar of the courier business Market resources.

However, since 2011, the logistics and electricity business has undergone new changes, some large logistics enterprises began to dabble in e-commerce, such as Shun Fong, China Railway Express and so on to launch its electric business, and E-commerce Enterprises began to enter the logistics industry, Jingdong led the establishment of independent operation of the logistics business. The two sides are gradually infiltrating development into the areas they are good at, competition rather than cooperation.

Why e-commerce is keen to build logistics? Poly Mei Excellent product CEO Chen Yu said that the third party logistics company's service is not enough, loss of goods complaints high, the electric business enterprises have a very negative impact. Where customer-prudential products, such as the Wind Tatsu Express Co., Ltd. Executive director Bai Guangli also said that the express network coverage, delivery personnel service attitude is poor, the third party logistics deficiencies, in this case he admits, since the construction of logistics is helpless.

But in Chen Ping's view, these are not enough to set up, because there is no good logistics, so since the construction of logistics is only the pretext of electrical business enterprises, China's express logistics development for nearly 20 years, has shun Fung such excellent courier company to meet the demand for electricity distribution, electric business enterprises are determined to build logistics, is based on three considerations.

Chen Ping believes that the current electronic business giants only logistics is short board, emerging power companies in the absence of other competitive advantages can only attack its weaknesses, self-built logistics. Second, it's a copycat effect. Moreover, all electric dealers may have the ideal, think that in the future can transform their own personalized second-party logistics into Third-party logistics, open to society, will become a large-scale logistics companies.

"When it comes to the quality of our logistics, it's actually because the price is upside down." "Chen Ping believes that the construction of E-commerce logistics for the maintenance of its high quality, at high cost, upside down cost operation to achieve personalized service, is said to be the highest single logistics cost of 25 yuan, an average of 18 yuan, this point traditional logistics can not be done." And according to the current situation, "The electricity business oneself eats fat, lets the courier company Chew Bones." Since the construction of logistics and distribution are Jiangsu, Zhejiang, Shanghai, Guangdong, Beijing and Tianjin and other regions, leaving us is the corner of the nooks and cranny. ”

Chen Ping calculate a sum, the price of the traditional third party logistics, the city of Beijing, the lowest 4.5 yuan, in which the work of a single 1 yuan, send a commission of 2 yuan, the remaining 1.5 yuan to excluding full 500 preferential 5% and can not timely delivery and so on quality requirements of the money, 4.5 Yuan of income into the cost of 8.5 yuan, this market behavior no one can do nothing.

Chen Ping believes that if the electrical business is willing to part of the logistics profits to express companies, it will not solve the quality problem. He also dismissed the view that the construction of the logistics would help to increase the quantity of orders, but in fact, if the electricity dealers fully mastered the logistics, they would also face the problem of upside down price, the more orders, the greater the loss. "If you want to cut costs, you have to be open, you have to be socialized, you have to turn personalization into standardization, and that's going to be a third-party logistics," he said. ”

Chen Ping's view has been supported by many logistic associates, Shen Tong Express Co., Ltd. Marketing director Xia Zubin mentioned that in the network coverage of the issue, Shentong can assume 94% of the order, and Shentong should be the industry in addition to the post network coverage of the highest companies, even if two or three are not many, should meet the needs of the electrical business. As for the remaining 6%, Shentong the next effort.

"If I want to change careers, I have to ask myself if I'm the best in the industry, and if not, what qualifies you to do it," said Li, director of the China District of Kearney Consulting. Li Jian believes that the development direction of society should always be a more appropriate division of specialization. Shun Fung Express Co., Ltd. Vice President Huang also said that even if they dabble in E-commerce, but the wind will not turn the behavior of electric business enterprises, he believes that enterprises should be a solid job.

"I think that the competition between the two sides will last for a long time before it is possible to clarify their respective division of labor" a manufacturer of printers, Beijing sublimation Hengxin Technology Co., Ltd. in charge of Wang as the evaluation.