The star typing app from Tom Hanks, talking about the success of the app

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Today's news report that a typing application for Tom Hanks rushed to the top of the list has aroused my concern. It is known that Tom Hanks is an American film and television actor, with more than 8 million of fans on Twitter, and its application, called Hanx Writer, is the application of a typewriter, the first of its kind in the US. For movie stars to develop apps, is a very large cross-border, the probability of success is very small, in China there are many examples, such as Han's "one", there are many star artists endorsement of the app and so on, the success of almost no, and movie star Tom Hanks Hanx It is also very rare for Writer app to succeed. Driven by curiosity, I also downloaded the app for research, and now I'm talking about how I feel.

This is a good product

From the author's sense, this is a good product. What is a good product? That is, from product creativity, product features, user experience, interface design, the use of feeling, and so on, the overall feeling is very good. First of all, product features, this product is simple in originality and function, is a simple old-fashioned typewriter, by tapping the keyboard can make a snap clicks, can automatically wrap, but also can move paper, but also can change skin, but also can be external Bluetooth keyboard, and the old fashioned typewriter almost identical, Perfectly in line with the function of an old-fashioned typewriter, it is no problem to satisfy typing.

Then the user experience, the next few let me feel a bright spot: the first is the deletion of the key, the normal keyboard delete key will easily delete a lot of words, but Hanx Writer Delete key is a delete, this is easy to write more easily deleted friend is a gospel; the second highlight is dubbing, typing "da da" The voice of the keypad and the old-fashioned typewriter sound very close, in a quiet environment, tick-tock typing feels very comfortable, to countless like to write friends is a gospel, and the sound of backspace is very lifelike.

The product has done a good job in terms of user experience; The final one is UI design, and the entire UI mimics the old-fashioned typewriter interface, which is inseparable from Tom's personal hobby, and Tom likes to collect old-fashioned typewriters, with a wide range of typewriter shapes and feelings, And also involved in the product design, the Hanx writer UI helped to make the product's UI more compatible with the typewriter feel. At the same time, from the product point of view, Tom is clearly more understanding of the product, although Cross-border, but its product concept more in line with the feeling of the product, this and Hanx writer success is not unrelated. Many domestic stars have also done the app, but it is a failure, representative works such as Han's "one", although Han in writing has a high attainments, but its product feel is very inadequate, this simple use of the star effect of the app, doomed to failure.

The star effect is just a good start.

By common sense, getting a star to endorse an app or to promote a app should have a very good effect. The star fans are more, the brand effect is stronger, through the information transmission, may bring the app the strong growth quantity, like the app promotion way, you have a good channel, but actually is not, Star effect is generally short-lived, star fans more interested in the star itself, in a certain period of time after the effect of advertising, the effect will be more and more weak to the app. For example, Wu, Liu the endorsement of Tencent mobile phone butler, Wu Mo sorrow endorsement of Baidu Music, Feng Shao endorsement of the Gome online. There are also some star app manufacturers run China linkage development of the more than 10 star app also did not make much progress, in the App Store rankings, star endorsement app is always deep bottom, even the ranking of the top ten can not be achieved.

In fact, many stars do not understand the product, this Cross-border marketing will only make the app more unconvincing, look at the failure of the Star app and endorsement app can be enough to explain these problems. Apps are more about personal habits, and many star apps are just for show, not real fans, no real product experience, star-endorsed apps or a lot of star apps are doomed to failure. But it has to be said that the star effect can bring a good start, at least for a period of time will bring some influence, this influence may be more than one months to a few months, unless some of the heart to do products, the very grounding of the star may succeed.

Good products speak.

A good product can speak, just as you find a product secret, you will be happy to share your feelings, this is actually the product is talking, good products will bring users fun, rather than bring all kinds of trouble. For example, the use of Hanx writer typing can have a lot of typing feeling, this feeling allows the type of people can be more comfortable and happy. Of course, there are some product design failure, in order to achieve their own purposes, control the user's habits, take the user's information, such as a lot of product registration function, not only let you fill in the mailbox, and fill in all kinds of contact, fill in ID number and so on, I feel is the biggest failure in the history of design, these fill out items represent the greed of the product designers But never consider the user's feelings. Just like you're going to go to a supermarket and register your profile once again, this snooping on privacy, satisfying your own product design is the biggest failure in the history of design, but now there are few product managers who dare to change.

Good products to human habits is a guide and acceleration, such as sliding unlock technology, Nokia Unlock estimated that we all remember, the need to press the * key, such as no humanized design eventually went to extinction, although they do not know how, in fact, they are too stupid. Apple's subsequent fingerprint unlocking is leading the trend of the times, not only to unlock the simpler, but also improve security. These product features let the news media around the world to help him speak, this is actually the product is talking.

Write to the end, an app to succeed, not only to have a good beginning, but also have to speak, grounding gas products.

Author: Mobile Internet Jianhua, micro-letter: tianyi86913 affirmed that any media forwarding this article must retain the author's personal name and micro-signal, otherwise will be infringing the copyright to you.