The start of the app business: death is born, life is protracted

This is an app as the main carrier of the era, even downstairs selling mutton lamb, orders 80% from micro-letter. "Play games", "Look at the weather", "Use comments", "Check the map", "Application" ... People's time and energy are almost divided by various kinds of apps.

Despite the boom in app development, the homogeneity of the user has been the aesthetic fatigue. Taking stock of the 2013-year application distribution market, sorting out the death list of hundreds of apps in dozens of is not difficult.

Development is only the first step, more important than the former is the "foster" APP. Some people say that the app is like a need to constantly packaging and input of the "star", the need to constantly create "topic" to attract users, rely on a version of the optimization upgrade and enough content, activities to support, otherwise it will soon disappear in the eyes of people. Therefore, more difficult than the app development is the follow-up operation and promotion.

"2012 Cool News app to get a user's cost is about 1.5 yuan, 2013, has risen to more than 3 yuan." "Cool News product director Chen that the real success of the app lies in the long run after the development."

This is a protracted war. Continuous and meticulous operation is a big test for app entrepreneurship team. "The bird" relies on http://www.aliyun.com/zixun/aggregation/13811.html "The Golden Age of the >app store's rapid rise has passed, and an app that wants to stand out from many competitors is a lot harder than it was.

Profit is the ultimate torture of the future is also the reality of the bottom line. Data show that 56.6% of Chinese mobile app developers choose to download the Free + application ads as their main profit model.

Many app developers think that the pay-for-download model does not apply to China. But if you can't achieve a paid download, how can you make a profit? Even if the ink weather so after years of accumulation, with hundreds of millions of users of the application, but also face the next step out of the question.

If there is no reliable user size and profitability, doomed to a short-lived, become a mobile internet accident, not the story.