The starting point for the promotion of local forum for the sake of users

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Now the local forum is a very popular type of local Web site, and it is easier to retain users than local portals and local industry websites. Many grassroots webmaster in their own area also carried out the construction of local forum. Whether you're a person's game or a team fight, it's getting harder to win the competition in the local forum. Take their own example, Yongchuan, Chongqing, only a 30W-city, local forum there are more than 40. This kind of competition degree is very big to individual stationmaster. To do well, to retain customers, to achieve a certain promotional effect, you have to always think for the user.

Previous local forum promotion, the method is very simple, send some of the wonderful posts reprinted, to the QQ group Roar several, there will be a large number of netizens to cheer. Because the target is very clear, as long as more QQ group, you can have very good results. However, this kind of isolated propaganda, or the same kind of propaganda, short-term traffic is really good, but how many users can retain. No good word-of-mouth circulation promotion, the Forum's flow did not reach very hot degree, basically is in a loss.

Below on the introduction of their own in the forum to promote some of the experience, to create a high flow, users return a high rate of local forums.

1. Set up a small team to promote the network, wooing the first batch of users

Construction station, the promotion of the Forum is very difficult, because there is no first batch of user support, new users certainly do not like no popular, and have no common interests of friends of the Forum. To promote the adoption of the method, the first is to form their own small team, can be a part-time way to recruit the owner, give a certain wage subsidy, can also use their own contacts to find friends to help. Personal energy and ability are limited, this method is the most efficient. Network promotion, is to win by volume, whether you are in the QQ group propaganda or in other forums posting propaganda, the amount to do up. Second, let the team members of their own responsible for the content of the plate, the number of posts per day has a certain amount of posting.

2. The first step in the forum's profitability, organizing offline activities

Here, the profit, of course, is not directly generated by the activities of the proceeds, if you want to understand the wrong, the cost of activities to adjust very high, it is estimated that the future will not hold a decent activity. The purpose of the event is to enhance the popularity of the forum, so that the local netizens to see the forum's active degree, but also to allow businesses to see the forum's popularity. The site has a popular, to pull business sponsorship to have words to talk about. Secondly, in the organization of activities, the incentive to use more mechanisms to improve the atmosphere of the whole activity, so that participants can have more passion. Of course, the activity itself is also a forum for the promotion of an important way, Word-of-mouth publicity and forum for the development of important users are through such a way to cultivate.

3. Forum investment Advertisement, choose a good way method

Now the local forum, only by network propaganda, it is difficult to break through. It is necessary to make appropriate investment in publicity, some small cost promotion methods, we can draw on. Through the holidays, in shopping bags, mouse pads, key chain, and other small gifts printed on their own logo to issue, can not be all free distribution, through the names and contact means to obtain some return information. This method is very practical, and can be in the intangible propaganda of our website.

This article originates from the graduation thesis www.qfpaper.com, reprint please specify.