The state-owned store, founded in the late 50

After the interview, he invited me to the state-run store, which was founded in the late 50, to taste the pure West Point with "absolutely no additives" and "there's nothing left in the name."

A backyards room without windows, Sha County snacks. Open the aluminum alloy door, aroma, a dress up like a pharmacist salesman standing behind the glass counter, the body before the abacus, white Steelyard and stainless steel big clip, every sell a single on the book to remember a pen.

Zhongguancun Tea Shop is at the time of the president of the Chinese Academy of Sciences under the proposal of Guo Moruo, designed to meet the needs of researchers and Soviet experts, hired for 1949 years of "the founding of the first feast" Palm Spoon chef Jing Dewang as a technician, is that era of intellectual gathering exchange "left Bank café."

In the memory of Yu Yu, childhood pocket money is not enough, then about a small partner ran to the tea shop and the strength to smell the fragrance. Though they will soon be thrown out, they still feel happy and self-sufficient all day.

There were also vegetable plots and slaughter farms in Zhongguancun. Ideal International to the Dragon building between the area known as the "triangle", is a similar shanty-like dilapidated market. Not far from the "Big Playground" (now Zhongguancun Document Management Center) is the bear children, there is a large abandoned boiler. When playing Hide-and-seek, you can't find anyone, look in the boiler, and catch a check.

At the age of 10, Yu Yu in the primary school canteen to eat an earthworm, was the teacher ordered in public swallowed. Angry, he overturned his plate.

Since his parents were far from work and did not go home at noon, lunch became a problem until the mother trustee arranged him to a small company next to the school.

Every noon, Yu Yu with his homework and lunch box to the company to wait for dinner. Snooping, found in the back room sat a pale skin of the glasses man, staring at the computer. Others told him that this person is called Zhidong, graduated from the Beijing University Radio Department.

It took many years for Yu Yu to know that the company's name was Tetra-Lee. At that time, he was president of the Computer Association of Peking University. The founder of the Council is Zhidong.

First, the big.

Peng Shaolin clearly remembers how he and Yu Yu walked on the path to writing code.

1999, Huang Zhuang Junction appeared a "Lian Bang Software", sales of genuine games. Nearly hundred yuan "Chinese paladin" and "Jin Yong Group of the biography" scare two of students, only occasionally in the trial software computer point a few times, a time of greed Huan.

One day, Peng Shaolin pull Yu Yu find a sell pirated dish of aunt, gather 15 dollars to buy her from wrapped in the children's bedding in the "Red Police 95."

The New world opened. Peng Shaolin soon found the beginning of a "collection" Disk with a game editor, then take this as a starting point, self-study Basic, C language, and even write the popular Beijing major secondary school games, "the Decline of noble war rogue." At the same time, the affected Yu Yu is compiled into a security patrol system, sent to a property company.

2003, Yu Yu entered the computer Department of Peking University Information College. Freshman, Kai-Fu Lee to the school speech, the scene of a sea of crowds, schools to prevent stampede, had to break the activity into two games.

Yu Yu because he chose the door algorithm class, stayed in the empty classroom to listen to another teacher Li (currently deputy director of the Peking University computer Department) teachings:

Class is to learn new knowledge, learning real skills, lectures can be seen on the campus online video, Ah, must go to the scene? Now the students in Peking University so little pursuit? I want to go to work at Microsoft when I get into school! You have been to Beijing University, occupy so many high-quality resources, you should think about how to make others better, rather than just looking for a good job.

If Li Wenwan just casually said, Yu Yu will not take this passage to heart.

The competition of Peking University is extremely cruel, two specialized course hangs the branch to drop out directly. Yu Yu clearly remember that a girl jumped out of the big, his class happened to pass by, see the body tied on the railing, two police force down to pick; a boy next door was ordered to drop out, no Yan home, every day to hide in the dormitory playing games, roommates regardless, the building long also don't rush, let its waste time. Until the graduation, everyone to do the design, corridor empty, he was completely collapsed, carrying a school bag a laboratory knock, said: "I am 03 xxx, has been expelled, now only a wish, ask the teacher, let me put the graduation design!"

Everyone ignored it and only Li Wenwan accepted it. The boy knelt on the spot, tears in the way: Thank you, Mr. Li, let me in Peking University career is complete. ”

Levin's new laboratory study of artificial intelligence, sometimes also developed similar "Green Dam-Youth escort" products, such as Shing's "palmprint recognition instrument."

Students are required to run every day is the tradition of Peking University, such as the shadow is accompanied by the unnamed BBS on behalf of the running service-just give the student card to each other, you can substitute brush.

But when the palmprint appears in the "movement field", late sleep became a desperate choice. Yu Yu is a member of this equipment research and development team, responsible for hardware and drive, the core algorithm is led by its senior Wu Minghui, who later founded by IDG partner Li Feng called "China's only real big Data Company" "Second Hand" (third-party advertising evaluation).

Yu Yu told me, Wu Minghui is the Olympic Games award-winning walk to Beida, during the school pulled a few friends to form a studio, do software outsourcing. Once, the demand side asked him whether ". Net", Wu Minghui did not understand, but nodded, and the project cycle is only three weeks.

In the first week, he taught himself ". Net" to recruit and interview on the Forum, and the second week, to train the recruited people; the third week, the overnight development.

Finally finished on time.

2006, "Second Hand" was established, in the field of digital advertising monitoring has been deep, covering 70% of the Chinese market, customers, including the public, Procter and Gamble and L ' oreal and other front-line brands, listing imminent.

Yu Yu that the "second hand" wins in the technologically advanced, so not afraid of imitation and cottage. Once, the customer called Wu Minghui, said: "Someone quoted is your one-tenth, let us try his product." Can you give me some discount next time? " Wu Minghui Way: "Welcome trial, but do not give money, must be free trial." We are very confident of our products, and will certainly let you see in the actual results which is the best. ”

More let Yu Yu admiration, is the "second hand" to almost all the students who have been persuaded by the Peking University, "take a single all accept", including that to Li Wenwan kneeling boys, with Wu Minghui words is: "These students are very good, just because not adapt to the environment or poor consciousness, made a mistake." The watershed in their lives, if not to help, let it go home to repeat, the light is a waste of life, heavy on this sinking. I only offer him a chance to change his life if he catches it. ”

2005 Peking University ushered in the speech of Lien Chan, Yu Yu also established the direction of life. In the triangle to walk with Wu Minghui, this natural to the number has a unique sense of smell of graduate students to the younger brother bare his mind: "A lot of people graduate choose to go abroad, find a job, and I decided to start a business." From your master's 25-year-old, to 46-Year-old 21 years, there are 7 entrepreneurial opportunities, every three years. Seven times as long as the success of one time, the situation of life is very different. And even if you fail, you can find a job when you are 46 years old, because the accumulated experience is not available to those who are working. And when you lie in a rocking chair, you don't regret your life. ”

However, five years later, when Yu Yu graduate, a face bookish he chose to become a product manager.

Code Nong Yu Yu, the first time to have "product thinking" is in senior. At that time, sing the founder Chen is tinker with its first pioneering project "Cool News", back to the alma mater Recruitment, "Come join!" We are the next Baidu "posters abound, plastered the Beijing University dormitory."

A successful interview boy back to repeat the exam, not algorithm, but "Baidu Search bar on what buttons." Yu Yu opened a window to see how the product-driven Internet company survives.

Hardships, to the forest

2011, "4 trillion" of the stimulant in the blood of the earth surging, fermentation, the road appeared a variety of novelty sports cars, driving them are "real estate tycoon", "Cement tycoon" and "Steel Tycoon." Like many generations, the face of high housing prices, Yu Yu to the future deeply despair.

At the end of the year, friends find Yu Yu and pull him together to start a business. Two people to the computer research an English website: domain name is a pair of lovers name, the page has its love story and waterfall flow type of photo wall. Pull to the end, click on the "Donation" button, relatives and friends can make donations for their wedding.

In view of the lack of similar products, the two decided to do an automatic generation of marriage and love Space website, into the wedding market. To this end, to find "work together" network product manager Mao, Baidu Engineer Weakow and continuous entrepreneurs just odd, to contribute to the launch of the 2B project, called "button net."

Beijing when there are 4,000 wedding companies, fierce competition, the threshold is very low, there are some teams, materials, venues and host resources can build a troupes, and Yu Yu is naïve to think that they can do value-added services to achieve self-sufficiency.

A gang of people began to comment on the Internet scan customers, call each interview. In pursuit of efficiency, Yu Yu opened his own black Honda door-to-door sales, but immediately because can not afford to pay the oil charges and change to bus. With this experience, he was Huang Taigi founder Hering self-proclaimed "Mercedes-Benz to send pancakes," the matter is inconceivable.

In fact, in those only primary school education, the owner of the wedding shop, Yu Yu is called whimsical.

Once, he entered the door just said a few words will be the shop long interrupted: "You first wait, I want to see Baidu people." "Instantly, a young man dressed like a real estate agent came into the office with a briefcase, and Yu Yu immediately understood that the so-called" Baidu person "is in fact the outsourcing company selling keyword rankings.

The two smoked and chatted for one hours, Yu Yu in the office outside the station sour leg. The house is full of photos of customers, no place to sit, had to squat.

"Baidu person" finally came out, glanced at the eye Yu Yu, way: "The manager says lets you go, he is not interested in you." ”

However, even those interested in the use of the product of the wedding shop, there is no one with the button net knot. Anxious to see the "Wedding Fair" advertising, there is no alternative to Yu Yu with partners at the weekend to the National Convention Center.

The venue lifts the curtain, big and small wedding shop all send sales to rob a single. Yu Yu squeezed to a counter before, did not say two words, to the convenient careless way: "Oh, OK, to leave a card there." ”

Walking to the designated position, I saw a little girl open the sack, with her finger pointing inside. Yu Yu lost his business card and had a feeling of throwing coins into the bottomless deep.

A few more laps, the only thing is to get acquainted with a 3D video, also around the wall of the brothers.

Boat is preparing to sit down to communicate the failure experience, a man in a blue down jacket bravely squeezed to the nearby counter, spray for half a minute, the other side received his card.

Yu Yu in front of a bright, follow the fellow behind "Steal division". But it was first to use the size of the advantages of crowding out the people, and then the Shandong accent loudly recited: "Sir, Hello!" I offer you the cheapest wedding venue, as long as 40 percent! All the dishes are of high quality! "

Then turn to carry the notebook: "This is the copy of our company's business license, this is a copy of the tax registration certificate." We're normal! " Finally put the pin with a good business card and Color page: "This is our material, please collect, if necessary, please contact us!"

Yu Yu Stride rushed up and grabbed the fellow and invited him to dinner.

A few cups of wine under the belly just know, the word is the manager made up, do morning exercises every day must recite aloud three times, wrong to fined.

Similar grassroots play Yu Yu also heard, but the family is good he has never been able to throw off. In the autumn of critical survival, he was determined to take root and participate in a few MLM activities, listen to the mother's exultant share, see the host hoarse shouted "How can we be worthy of their own health", read "a person can not reject you seven times", "every four people will have a response to you" mantra-until hypnosis to produce " Give me a lump of excrement, also can sell "illusion.

At the same time, he forced himself to Hu Yu with security, cleaners and parking lots. After two months of the earth, feeling energy slot explosion table, recruit a pile of people, all 0 basic salary, do not give insurance, only take commission, collective training, unified brainwashing, frighten Mao straight whispered: "How did you get a rogue habit?"

Unfortunately, the direction is wrong, stop is progress.

With Wedding shop boss Yu Yu in please one of the drink, the other side said: "Little brother, for your sake, listen to me, this matter don't do, I will not give you a knot, others will not." Do you know what I'm arguing with my clients every day? She told me that the envelope 6 cents 51, the sub-item price of 7 cents expensive-you said that your site an account to sell me 80, I can give you money? Also, a look at you have not been married, the bride and groom even sleep before marriage, which have the time to upload photos to the website? No one will use it. Just do something else!

Facing the brutal reality, Yu Yu cried and had to painfully admit that he had chosen the wrong project. Afterwards, he summed up the three-point lesson:

I. Cultural differences. The American marriage is two person's matter, uses a website to inform the friend, informs the happiness, is feasible; but in China, the wedding is a grand performance, both families and relatives and friends are Shing actors, the site can play a role and play a role are too light.

Two. The night before the mobile internet burst, but because the technology can't keep up, stick to PC end. And the important function of the product is "wedding notice", let the user receive the message again on the computer input URL, the path is cumbersome.

Three. Even if you want to do, should not charge, but should draw a sum of VCs, first expand the user size.

The Dancer in the Dark

After the button failed, Yu Yu made an internet middleware and began to contact investors before setting up the team. But unknown to him by what to get the favor of VC?

The last dour is the innovation workshop. When he came out of the Dragon building, the phone rang, the message impressively appeared a line of dazzling words: Your credit card this month automatic repayment fee is unsuccessful.

He was desperately squatting on the ground, next to a beggar's old man, feebly pulling the erhu. Looking at the cool autumn breeze rolled up the roadside waste paper, Yu Yu think of Wu Minghui "seven times Entrepreneurship" theory.

But again dozen chicken blood also useless, the bag is empty like washes, the first supper is an old schoolmate with a noodles and two tomatoes come home to help to do.

There is a Carrefour south of the Sea Dragon, the door gathered a large number of black cars, starting price 20--enough to rice a meal. Yu Yu hesitated for a moment, stepped forward, and chatted with the taxi driver.

Suddenly, a girl asked: "Master go?" Yu Yu Leng, embarrassed to take her to not far in front of their car. Along the way, he tried to chat with her, but the other side twisted his face to the other.

Fast home, the girl asked how much money, Yu Yu said: "Forget it, I am not driving a black car, you go home!" As a result, she did not even say thank you, turned away.

Deep into this vast underground industry, Yu Yu found that the black cars are divided into three kinds of forms. The first one has the elder brother to cover, fixed-point live, pay protection fee, generally in KTV doorway pull miss, taxi driver dare not in its site Rob live; the second belongs to wandering type, empty rate is high, income is also unstable; the third kind has the serious work, by the way pulls a pull, subsidizes the household.

In the memory of Yu Yu, there was no "black car" as a child, a licence to apply for a system, a licensed vehicle can be pulled alive. Later, the government to protect the taxi market, private car soliciting, derived a black industry chain.

Once, Yu Yu on the internet to see a "Fishing law enforcement" News: A Shanghai woman said her tummy ache, Ruanmoyingpao, forced a driver to take her to the hospital. When the car is not fortress money, the driver repeatedly refused, or did not carry on, collected, the result was a few strange men down on the spot. He was furious, broke loose and pulled out a knife and stabbed a woman.

Yu Yu Flash: Beijing has 100,000 black cars, travel difficulties have reached the point of "Shanshi", the social problems caused by the curl. Tick, treasure drive, easy to and so on internet companies have started by taxi and car rental, transformation of this 颟 mandatory closed areas, but their limitations are still outstanding:

Taxi software is just digging up the stock of taxis, palliative not cure; Peer-to-peer renting is a big risk-for a mere hundreds of bucks, handing the car over to a stranger, the psychological threshold is high for most car owners. When there are scratches, violations, stealing oil and even driving to do the lawlessness, who is to blame?

Yu Yu thought of carpool. After a careful study of the Beijing Municipal Transportation Committee's opinion on the combination and travel of minibus, the restrictions and attacks are "high price", "Short trip" and "temporary whim" of the range, while the "long-distance", "short distance" and the price of the car in reasonable scope, expressed support and protection, The motive is to mobilize people to share their own traffic resources to cure the haze.

On the other hand, community-type applications do a lot of carpool, carpool-type applications do little community. For example, Ding Dong area above has walked the dog, second-hand and so on plate, carpool is only one of them.

Yu Yu think this is an opportunity, uprisings for the flag, including three son and Peng Shaolin in almost all can think of old, persuade people to do together carpool application. In Xiaoping's words, the sum of his life resources broke out!

June 2014, "Friend Car" on-line, embedded IM function. Although the architecture and development of IM more complex, but Yu Yu insist on technical team to tackle. After all, users need to communicate to build trust, determine the time to use the car, if only set in a carpool tool, no social elements, he will definitely jump out of the product and micro-letter.

But at the same time Yu Yu also soberly aware that "friend car" must start from the demand, first of all, a good tool.

However, the way people travel is a priority, such as shopping malls may be a taxi, because the hand carrying a heavy load; watching the game may take the subway, because the car can not. The common travel choice has five kinds, the subway, the public transport, hits, the black car and the self-driving, wants to add the carpool to enter the sixth kind, in the training user custom aspect, still has a long way to go.

The first hurdle is a push. Where to push, how to push, Yu Yu don't know, just feel with the team in the community to send ads. Originally thought many people, gradually found the peak of human traffic in the evening, but are some old ladies, not target crowd.

In order to impress young people, Yu Yu purchased a group of cartoon car Pendulum, waiting for parents with children stroll side, while teasing the children side way: "Want?" let your father download the software. "It brings some angel users to the buddy car, but growth is still slow," he said.

From shopping malls, Subway mouth to directly to talk to business cooperation, can think of the way to do, the effect is not obvious. Once, Yu Yu to see a park far away from the city, there are more than 10 large companies, staff commuting is extremely inconvenient.

He had just opened the roll up, booth, security, like dogs smell meat from all over the place, demanding bribes. Later, I realized that, here to pull a booth, a day small 1000 yuan.

Yu Yu very wronged: their own app free, convenient for workers and commuters, you security by what to take?

From the bitter experience, he decided to change the strategy, and study the group purchase site to push the scheme.

Buy the main push merchants, merchants are mostly gathered. "Friend Car" pull is a person, very dispersed, but another way of thinking, the target from the "passenger" to the "owner" body?

Yu Yu in front of a bright, on the paper listed the car owners may be more concentrated places: washing yards, gas stations, auto repair shops, parking lot ... Try the wrong, and finally ushered in a burst point.

July, "Friend Car" by the Apple Store "tourism classification" recommended as "boutique app." Yu Yu dare not take lightly, in order to enhance the product stickiness, the person who drives responds to the user, pulls the restaurant The cook, the DOS researcher as well as the affair boyfriend in the backseat the affectionate designer ...

Once, send a user, days down rainstorm, Yu Yu habitually open the window, ask roadside bus to where to go. Or turned a blind eye, or frosty--he was treated as a black driver. Finally pulled three girls on the way, it turns out that miss ...

The situation is almost non-existent in the "friend Car", which is mainly for commuters. The price range, which is limited to between ten and 20 yuan (equivalent to the cost of oil), is also eclipsed by the car, which is the owner's own.

September, "friend Car" launched the fifth version, the new "automatic recommended route" function, convenient for users to find a quick commute to the car owners. The value of the product is further recognized, a hardcore user time-off even in their own community obligations to help promote, but also for "friend car" registered micro-letter public number, compared to Yu Yu employees, drive comparable more let.

October, "friend Car" completed payment closed-loop, a round of financing will also be in place. Yu Yu's goal is clearer: make carpool a fun social scene. His assumption is: if the same community of users in Zhongguancun to work, income levels, hobbies and similar, that in the cause of communication, cooperation, the possibility of life can also take a hand.

Many active users are North drift (including the free Help), the blood flow of struggling genes. And this, Yu Yu think, is "friend car" product temperament.

PostScript

Ten years ago, "Beijing University of Science and Technology Association of college Students" at the Beijing Information Technology University held a ceremony, when Ren Jinshan CEO of Lei was invited to attend, Yu Yu as the president of the University Computer Association, brought a friend to the party.

Friends on the first floor listen to the Thunder Army speech, Yu Yu on the second floor with the President of the Federation to discuss the preparation of the work.

For a funny reason (the rhetoric in the drafting document). "By Tsinghua, Peking University to lead the establishment" or "from Peking University, Tsinghua led to set up"), the university representatives divided into two camps, arguing, and finally huff.

Yu Yu's best friend was a great harvest, and the taxi went on to tell his own experience. Back to school, this is Lei brainwashed boys quit online games, in the monitor paste a large paper, write down six characters: no longer play games!

A few years later, he had been wandering on the edge of the hanging branch of the foreign Ph.D, become a Siemens algorithm scientists.

This is an important argument that Yu Yu believes the entrepreneur has a halo.

In the circle of friends, he is called Wolverine. In the world of men, this genetic mutation of "the" is set to have a powerful self-healing function, is not the death of small strong.

Like countless life fractional, several ups and downs but infatuation does not change, repeatedly defeated the same entrepreneurs.

Whoever is in trouble with the dark will deserve the light.