The state to the private capital video website basic Implementation release policy

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Since the end of last year, Mii and SARFT jointly issued the "Internet Audio-visual Program Service Management Regulations" (hereinafter referred to as the "provisions"), around the "national character Head" and "licensing system" and other sensitive words, all the private capital of the video site is caught in confusion.

From the February 3 of this year, "Internet Audio-visual Program Service Management regulations", the reporter learned that the state of private capital video site basically implement the policy of release.

Since then, the talk of "video site Doomsday" is self-defeating. Reporter has interviewed the Youku, I music network, cool Six network, such as a number of video sites, we all agree that the new rules are the hope that the network environment governance, conducive to the long-term development of China's network video industry.

Video site Operation unaffected

January 31, 2007, MII and SARFT jointly issued the "Internet Audio-visual Program service management regulations." In accordance with the requirements of the regulations, enterprises applying for Internet audiovisual programs must be "qualified as a legal person, wholly state-owned or state-owned units". This provision has been implemented since January 31, 2008 ...

The news is undoubtedly a thunderbolt in sunny days. For most video sites without a state-owned background, including a series of commercial websites offering video services, it means they will be in "illegal" grey areas. At present, only Sina, Tencent, including part of the video site to be issued by the State Administration of radio and Television "information Network to disseminate audio-visual program license", the provisions can be run on the run of the business (not including homemade TV drama) range, including TV dramas, DV films and so on, this part has been licensed and no state-funded components of the Does it mean that it has passed? For the video site of the VCS, it is facing the "high risk" test. According to incomplete statistics, 2003 to date, smashed to the Chinese video site in the field of wind cast a total of 200 million U.S. dollars, if the calculation of Peer-to-peer and other video-related sites, VC investment more when the calculation of billions of yuan.

The Internet association released data shows that the 2007 video-sharing site revenue scale of 90 million yuan, the year-on-year growth of 1.25 times times. VCs believe that, given the future with the growth of the emerging video industry, the government may be in the cultural industry, the new media part of the "special provisions", or even spared. "Sarft hopes to pass this provision to complete the transformation of television stations, including local stations, to new media as traditional media." Some people in the industry have made such an analysis to reporters, "the provisions" clearly stated that "to encourage state-owned strategic investors to invest in Internet audio-visual program services enterprises." From the operational level, let the video website "curve" become state-controlled enterprises, for the use of capital means investors, is not impossible! Reporter from Youku, i music network, cool six nets, openv screen that learned that the major web site business is still normal operation, we are basically the new regulation is supported attitude. "Although the regulations, but also to see the subsequent Government's interpretation and implementation, such as the SP industry, strictly speaking should be internal capital holding, but the actual situation and how much is the strict meaning of the internal capital holding?" One person in the industry said optimistically.

Rules to relax private capital holding

February 3 this year, in response to the introduction of the end of last year, "Internet Audio-visual Program Service Management regulations", the state wide "General administration of Electricity, Ministry of Information industry to publicize the details of the interpretation." For the "provisions" of the most concerned about the "state-funded components" issue, two Ministry of the committee said that "the provisions" before the release of the law, no violations, can be registered and continue to practise. "And after the release of the regulations, applications for Internet audio-visual services must conform to the conditions set out in regulation eighth." This also means that the national policy of Private Capital video website legal identity of the formal affirmation.

The "Licensing system" is adopted for the Internet Audiovisual Program service, and stressed that the state-owned and state-owned holdings of the reasons, two Ministry of the Committee explained that "the provisions of the state-owned capital to carry out the Internet audio-visual program services, conducive to the development of Chinese characteristics of the network culture, strengthen the ideological and cultural positions on the Internet to protect the public interest, To promote the sound development of the Internet audio-visual Program services, also in line with the State Council on the Non-public capital into the cultural industry, a number of decisions on the requirements. "(in a number of decisions of the State Council on the entry of Non-public capital into the cultural industry, there is also the word" non-public capital may not use the information network to carry out audiovisual program services and news websites, etc.).

The "video site Doomsday" problem that has plagued the industry since January has been resolved. In the interview process, Youku, I music Network, 酷6网 and other video site leaders to reporters that is currently active with the competent departments to communicate, and in response to the requirements of the relevant departments, submitted the corresponding information, hoping to achieve "legalization of identity" certification as soon as possible.

In the provisions of the interpretation of the rules, but also special emphasis on the Web site "licensing system" of the seriousness of the problem of "yellow violence"-"there is the dissemination of obscene pornography, the promotion of violence and other serious violations of the law, to be seriously dealt with, a minor violation of time limit rectification. ”

On the night of the February 3 regulation, the reporter found several famous video websites have quietly removed a considerable number of "TV drama" video, seems to be in the sensitive period to strengthen self-discipline stance. Reporter learned that in order to ensure that the existing content audit mechanism and the new regulation of the management of the theme matching, at present, Youku, i le net, cool six nets and other video sites have set up a special technology and content team for all users upload content for 7*24 hour audit. "Youku has been with the shadow, its readily film and television, Universal Records, stars and the United States media and other film production companies, as well as more than 10 well-known television stations to carry out a wide range of cooperation, this year we will further increase cooperation with these institutions, and strive to allow users to see more more from the copyright Youku CEO Koo told reporters.

The main features of the video site list

Youku http://www.youku.com

Original social hotspot video of the first platform, video release, playback, search the fastest, watch fluency, the user has the ability to consume the majority of mature people.

Tudou http://www.tudou.com

Hit TV series of distributed platform, video interface fashion, personalized, users in school students and other young people in the majority.

酷6网 http://www.ku6.com

First began to explore the marketing of video advertising, the initiative to divide into the basis of interactive marketing business model.

I am happy net http://www.56.com/

Original self-portraits, songs and other video release platform, the user is mainly young people.

OPENV Video http://www.openv.com/

Advanced Video Search technology.

Reporter observation: video net should "coexist harmoniously"

If the last day of 2007 is memorable, then the February 3 of 2008 is more memorable. The controversy surrounding the "Internet Audiovisual Program Service Regulations", which lasted for one months, is now finally settled. Let the vast majority of Internet workers worry about the video network "state-owned ingredients" problem, under the government's "enlightened policy" to be properly resolved, happy!

In fact, do not guess, we also understand that the community to "harmony", it is impossible to the video site extermination, "state-owned" monopoly. The power of the national macro-control, from the real estate crackdown on the obvious. In order to combat unscrupulous real estate developers, in order to "most people have room to live", the national policy first to raise mortgage interest, and then "limit room" in batches. Although there is still a big gap between the prices we have in mind, but this "reform" after all, let the bottom of the people see Hope: Hard life, finally have a tile roof. In the same way, we look at the aim of the state to govern the Internet environment in order to "promote the development of network culture with Chinese characteristics, strengthen the construction of ideological and cultural positions on the Internet, safeguard the public interest and boost the healthy development of the Internet Audio-visual Program service". In order to harmonize the democratic legal system, we must balance and promote "harmonious coexistence" and "complementarity".

Admittedly, whether the "state-owned" or "private" video site, after all, for the "national" entertainment needs, especially the private video network is also related to 200 million netizens and billions of VCs. "The announcement of the regulation is not a signal that the state should tighten the Internet control, but the state wants to control the disorder of the new video site, which is also popular with many video websites." "It is said by insiders. Today, the "Internet Audio-visual Program Service Management Regulations" promulgated, the state "amnesty" existing private websites, but the entry threshold to improve. In this way, only in the user size, brand awareness, differentiated services, the dominant video site can enter this field.