The status of mobile App Store cannot be neglected

July 16 Nine o'clock in the morning, Net Dragon Network Co., Ltd. in Hong Kong issued a notice, Baidu has been on the net long to Baidu to sell its 91 owned Wireless Network Co., Ltd. to conclude a memorandum of understanding, Baidu will contribute 1.9 billion U.S. dollars to acquire 91 wireless issued all the equity.

91 Wireless affiliate Network under the Mirs, its products mainly include the full platform of the application Store 91 assistants and for the Android System application store Android Market two major entry level applications, as well as 91 desktop, 91 reading and other subdivision applications. Baidu buys 91 wireless at 1.9 billion dollar price, be called big money. Previously on the mobile side of Baidu's acquisition of rumors are also frequent, one of the most eye-catching is the dispute between Baidu and UC. Finally, Baidu and UC's acquisition has not been achieved, and Alibaba became the largest shareholder of UC to end. The Baidu acquisition of 91 Wireless news immediately aroused the concern of the entire industry, and is known as the Chinese Internet history of the largest acquisition case, Baidu and 91 wireless joint for both sides have considerable significance.

The status of mobile App Store cannot be neglected

According to the Musertracker monitoring data of the mobile end user behavior monitoring product, the application store ranked fifth in the mobile Internet application category. The top four bits are instant messaging, browsers, System Tools, and online music. Instant messaging, browsers and app stores are the same as entry-level applications, and system tools are ranked higher because they cover a wide range of applications. It is noteworthy that the application store's user coverage has exceeded the security application, visible mobile App Store in the mobile end of the important position, especially in recent years, the rapid expansion of the number of users, mobile App Store is the new user mobile phone application of the most basic source. 91 Assistant development earlier, after a long period of word-of-mouth accumulation, to the user to form a more significant impact.

For Baidu

Among the bat's three big internet giants, Baidu's current layout at the mobile end is slightly lagging. Tencent's micro-letter does not have to say, has been the first mobile Internet ticket, in possession of hundreds of millions of of the user volume has begun to vigorously seek a commercial outlet. And Alibaba first has in the mobile shopping field in the monopoly of Taobao, and then invest in Sina Weibo and the gold map, in the social electric and O2O field for a comprehensive layout.

And Baidu in the mobile end of the strategic layout is divided into two parts, one is the business Department of LBS, the main products include Baidu map and other O2O categories of applications, but the application of the map as a tool in the user volume and user stickiness has not reached a very high level, in addition to the Map field and O2O application areas are facing a strong competitor. The other is mobile cloud division, the products mainly include mobile phone assistants, mobile browsers and other products, in addition to provide developers with open platform and a number of development tools. Baidu mobile phone assistant from the Baidu Application Center evolved, but because of the late start, in the user level has not reached the first echelon of the application store.

Baidu in the mobile search market advantage is more obvious, but mainly focused on the web end. In the current application-centered mobile internet, Baidu lacks a killer application. Baidu has previously been rumored to acquire UC also because UC is mobile end of a large heavyweight application, with billions of monthly active users. But compared to uc,91 wireless business content is clearly more in line with the current mobile end of Baidu layout. UC's main business includes mobile phone browser and mobile gaming platform, mobile browser is the main page end of the portal, and UC browser's default search engine is Baidu, and the current Baidu in the hands of the tour and no action, the short term UC and Baidu relationship will not be too big changes. And the application store is Baidu Mobile end of an important part of the layout, Baidu can search control through the Web portal, plus 91 of wireless mature Application store system control application-side portal. 91 of the App Store is also very profitable, according to public data show 91 wireless 2012 full-year revenue 280 million, in the domestic application store in the leading position.

For 91 Wireless

91 Wireless relies on 91 mobile phone assistants to start, is one of the earliest mobile app store, because of the more obvious advantages, is currently in the domestic many mobile application stores in the leading position, and at the end of last year launched the listing process.

91 Wireless is currently mobile internet only a few of the only rely on mobile internet to start a company, but precursors advantage is constantly challenged, development is facing greater pressure. Because the traditional Internet companies are aware of the mobile App Store on the mobile side of the important import position, also joined the competition in this industry. At present 360 mobile phone assistants in the user level and development speed can be a considerable pressure on 91 of the application store, and 360 mobile phone assistant "Rich second-generation" identity and its use of its desktop and mobile security client to promote the speed of 91 wireless is a powerful threat. At this time can be Baidu acquisition by virtue of Baidu's power to compete, for 91来 said also very favorable.

Therefore, the acquisition of the recent mobile field is a very noteworthy event, for both sides are mutually beneficial and won, and the acquisition of the protagonist includes the traditional internet giants and independent mobile internet companies, the entire mobile internet market pattern will also have a certain impact.