The steady layout leads the industry to shake seven big key words counting Music sports 2014

In the 2014, you must have heard about the music company in a certain channel, because their performance this year is very vigorous. From the signing of the NBA, F1, the Premier League and other major events copyright, to meet the users of the hope of signing Ronaldo as the image of the spokesperson, as well as Liu Jianhong, Changwei, such as a large number of industry elites to join, music and video sports this year every action has caused the industry vibration. In a short span of one year, the sports completed the other media need a few years to be able to do the resource aggregation and achieve the status of the industry. How did they do it? Here are seven key words that will tell you why. NBA this February, the sports officially become the NBA China's official Internet TV broadcast partner, further improve their own basketball copyright resources, but also the NBA's new media broadcast into the Internet big screen era. le-View sports in basketball has a significant advantage, copyright resources are a comprehensive coverage of the NBA, CBA, Champions League, NCAA, Cuba and other top basketball competitions at home and abroad. Not only that, the video sports in the analysis of user data found that the young generation of fans of the street ball is very love. So in July, le-Vision sports 13-hour non-stop broadcast of the Chinese street ball system, the highest level of the domestic street ball game, harvested super flow and waterfall-like praise. According to statistics, 2014 video sports basketball games broadcast more than 1000 games, on average 20 weekly. In the tournament-intensive period, it is to achieve 40 weekly, up to 13 a day live miracles. World Cup 2014 because of Brazil's World Cup to become a sports year, and sports is also a big test years, the sports media have resorted to all the tricks, to the World Cup report on a competition. In the fierce competition, depending on the whole process of the Internet business model, in the World Cup coverage of the army in the emergence of eye-catching performance. First of all, the music to see sports use the most popular now, get 10,000 fans support, successfully signed international superstar Ronaldo as the image spokesperson, and photographed the Internet's first sports documentary, "Looking for Ronaldo." It can be said that the signing of Ronaldo, documentary film, such as the introduction of a series of products and promotion, are music and sports and users 0 distance interactive decision-making results. During the World Cup, music and sports also carefully planned and pushed 8 of homemade programs, the spirit of Internet creation to play to the extreme. One of the 24-hour live reality show "32 Nights", but also to create a new era of internet sports programs, it in the project, selection, shooting, live, promotion, marketing the entire process has been deeply branded with the Internet. Internet thinking and practice has not only harvested the identity of netizens, but also harvested billions of advertising revenue. Many people in the industry feel that in other media still rely on content, social and other inherent way to lay the World Cup, the entire process of Internet-style music sports has run in the front. Liu Jianhong August 26, a video of sports to red for the theme of the conference opened 2014 sports the most heavy a transfer, Liu Jianhong officially joined the music as the chief Content officer, responsible for sports projects on the development of business cooperation and events broadcast and other work. WhetherIs the innovation of the business model or the inherent resource base, music and sports is the most attractive platform for me, I would like to put the second half of the career here. Liu Jianhong explains why he joined. In fact, this transfer is only the industry elite to the music of sports convergence of a microcosm, from the beginning of the early music sports company formally set up, attracted a lot of talent in the industry's interest. April, the former Austrian and American sports marketing director Changwei, the original Sohu sports channel director Jinhang joined Le Sports, as the chief marketing officer and the vice president in charge of value-added services; October, the original Beijing Intelligent Vision Technology CEO Li Dalong as Music sports in charge of the vice president of Intelligent Hardware development; November, The former director of Sina Sports Channel co-operation is the Vice-President of overseas and copyright business. The convergence of these talents also marks the perfection of the sports executive lineup, which is evidenced by the ambition of the sports oath. Copyright Empire every season the title of the Premier League is the focus of many media competition, August 14, the sports conference announced the 2014-15 season to win the entire title of the Premiership, completed the music as the sports copyright layout important step. In fact, nba,7 sports from the beginning of the construction of the copyright Empire, signed in February to become F1 mainland China exclusive new media broadcaster, August signed the Premier League. At present, the music sports in football has achieved full copyright coverage, is the only one with the top five leagues in Europe, the copyright resources of Le Video basketball are also very strong, with the NBA, CBA, Champions League and other top-level events, while in golf, le-view sports can be said to have been far behind the competitors, the United States Masters game, The British Open, Ryder Cup and a series of top-ball competitions, attracted the attention of the national high fans. It can be said that watching the game, on the music has become the hearts of sports fans are the choice. Whether it's like mass sports, high-end sports or elite sports, sports fans can find the best venues in the music-viewing sports. Subversion broadcast only to the user to see all the way public signals? That's not what internet sports companies do. Under the condition of permitting, the music regards sports as far as possible gives the user more choice opportunity. This year F1 Abu Dhabi finale War, the music sees the sports to realize the Liu Lu signal (the International live picture signal, the yard picture signal, the driver tracking, the time data, the racing car front signal, the real-time playback) synchronous broadcast, omni-directional for the car fans showed the F1 speed and the fervor, The success of Liu Lu signaling mode has also become an epoch-making moment in the history of China's sports broadcasting. In fact, the music has been in accordance with the needs of sports fans to explore a new form of competition, change the traditional media one-way output, the inherent mode of acceptance of the audience, in addition to the F1 Liu Lu signal live, in the Premier League broadcast on the sports also tried four-way commentary, through different guests, The original Cantonese and English explanations are needed to meet the needs of the fans. In addition to the tournament, Le Sports also put the hot news events into the category of live broadcast. Using the Low-cost advantage of TVU technology, le-Vision sports arrived in various localities in 2014. As of now, le-View sports in the live programhas successfully broadcast the retirement of Li Na, yibing wedding, Beijing Marathon, Cannavaro's launch, the Chinese football warm-up and other sports events. The direct broadcasting ability and the news sharpness of the sports have been widely recognized by the industry and fans. Industrialization October 20, 2014, the State Council on speeding up the development of sports industry to promote sports consumption of several views (referred to as "opinion") officially released, the sports industry ushered in the opportunity for development. Le Video network vice president, music and Sports CEO Lei Zhenjian said: In their own industry, can meet such a major positive policy is a lot of people will not catch up once in a lifetime thing, we caught up. In fact, the sports in the industrial development of the layout has been in the forefront of the industry. At the beginning of the year, based on the group platform + content + Terminal + application of the ecological model, Lei Zhenjian put forward the competition operation + Content platform + intelligent + value-added services to build a new business model, to create a closed circle of sports population. From April to October, the senior executives in charge of the four business sectors were joined in succession, and the related business was gradually launched. In the operation of the tournament, music and sports will not only introduce overseas copyright competitions, but also independent research and development of IP games, commercial development. Content platform, music and video sports new live broadcast system has gradually matured, information products will be online, and blockbuster program is also planning, planned in the beginning of the launch. In the area of smart hardware, the sport will be a breakthrough in wearable equipment, sporting equipment, photographic camera equipment and handheld devices. Value-added services include lottery tickets, sports games, physical Education and training, sports and sports dealers and ticketing. At present, le-View sports has been from a video site sports channel to get through the upstream and downstream of the sports industry chain company, in the same industry to complete the first layout. In the domestic sports industry is about to usher in the background of the outbreak point, music and visual sports is expected to emerge, to achieve breakthroughs. Watch the ball market to watch the application of sports live is not uncommon, but really widely circulated and by sports fans as the ball artifact of the only music watching sports "watch the ball" App. According to the Union of third party organizations, the average person who watches the ball is used for 10 minutes, ranking first in all sports applications. For music and sports, "Watch the ball" app release to improve the tournament's four-screen live, to achieve a full terminal to reach the user's goal. Next, the video sports will continue to focus on creating mobile terminals. The new version of "Watching the ball" is being developed, the future, "watching the ball" will not only be able to see the ball, sports information, buy color and other services will also be shown in it. In fact, the application of the sports is not only in the mobile phone show, Samsung in September this year launched the smart new products, "Le Sports F1vr" and "watch the ball" are built into the Samsung virtual reality helmet and Gear smart watch, for the vast number of users to provide F1 3D panoramic live and sporting events to remind, Score broadcast and other services. Visible, music sports in the mobile end of the product has been highly recognized in the industry. Through the above seven key words can be seen, if the music of sports 2014 mainly in the resource aggregation and industry layout, then the newYear, the music will be in the form of the major business has been formed on the plate to continue to exert force, to achieve the outbreak. In the 2015, it will be a crucial year for music and sports, and we will wait and see what kind of answers the sports would produce in the circumstances of opportunities and challenges.