The stemming technology in English website optimization

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Stemming technology (keyword gerunds) is more obvious in English website optimization, but it also has some referential significance for Chinese website optimization.

Stemming technology refers to some words in the English language is derived from a major stem, such as work is a stem, by this word can produce many meanings of the same or relevant but different tenses, voice, single plural, such as working,worked,worker, Works, Brought。

In the writing of Web content, we should try to integrate the different forms derived from the same stems naturally into the sentences rather than using the single form. In other words, if your target keyword is work, it's best to Working,worked,worker, works, brought and so on.

There are at least two advantages to doing this, one is to help the search engine to create Web theme concepts. Because these same stem words actually mean the same, or very similar.

Second, when users search, it is possible to use a variety of variants, not necessarily the author's favorite word. If you have a variety of variations on a Web page, your page has a higher probability of appearing in different search terms.

Of course, the appearance of these words must be logical, grammatical, and not interfere with reader reading. This kind of writing still has a certain difficulty.

The same principle can also be derived from two places of attention.

First, many words in English are not the same spelling, but the meaning is exactly the same. For example, the Web site,website,site, these words in fact not much different in meaning, can be used interchangeably, in different sentences can be used to cross different statements.

Another is in the content of writing, try to put the same word variant and the various order of words into consideration, these are mixed up in different places. Like what

Web Design
Web Development
Site design
Website design
Web site Designing
Design Web site
Site developed
......

The themes of these words are the same, and if these words interact on a Web page, then the optimization of the main keyword (web design) has a good effect and can also cover more search terms.

Chinese web site optimization, although there is no direct response to stem technology, but according to the same principle, we can extend the consideration. For example, search engine for some very similar words whether or not as the same meaning.

"Foundation" and "Getting Started" these two words, although the pronunciation writing is irrelevant, but the meaning is very similar. In some cases, search engines are likely to take these two words as one thing when they understand the content of a Web page.