The steps of planning marketing in the process of website promotion

Website planning is a more professional work, including understanding customer needs, customer assessment, website function design, site structure planning, page design, content editing, writing "Web site functional Requirements Analysis Report" to provide Web site system hardware, software configuration program, collation of relevant technical information and text materials.

Professional website Planning Talent employment prospects are very broad, at present our professional planning company more than 10,000, engaged in independent web site business in more than 100,000 enterprises, all kinds of enterprises in the information sector is also in urgent need of professional website planners, the relevant data show that 65% of enterprises urgently need to employ site planners, 90% of companies don't get the right person.

Website planning refers to the thinking method of applied science, carries out intelligence collection and analysis, and designs, constructs, promotes and operates all aspects of the website, and provides the process of perfecting the solution.

Website planning practitioners require a wide range of knowledge, must have the market and sales awareness, with ergonomic awareness, with strong communication skills and writing skills, familiar with the business information collection and information analysis methods, familiar with the site planning, master the basic methods of building the site, understanding the hardware environment configuration, Familiar with the network advertising and search engine optimization methods.

The "Website development proposal" generally contains the following content:!~
1. Customer Demand Analysis
2. Website Profit model
3. The website development uses the software environment, the hardware environment condition;
4. Website art design description;
5. Web site interaction and user-friendly interface design:
6. What functions the website implements;
7. The website's column arrangement and the structure;
8. Links between the content of the website;
9. Database function Design;
10. Website development time schedule;
11. Web site production costs;
12. Major groups of the Web site;
13. Website maintenance program;
14. How to guide the user group to use our website;
15. Network Marketing, website promotion program;
16. Company profile, success stories, technical notes, etc.
17. Website Promotion Program
18. Website Profit Analysis
19. The next revision of the site's recommendations

Site planning, the significance is based on the overall site, analysis of user needs, standing in a comprehensive perspective to analyze and guide customers, to explore and improve the overall quality of the site, to make the site is what users want, so that the site more competitive industry. Site Planning by seo+ site editing + technology + Art +ue user experience to create the perfect site. Below Seoer Edge website promotion planning steps:

I. Site positioning

Analyze the market foreground of the website, locate the target user group, whether it is suitable for the network development, analyze the industry competitor, adopt the marketing way, promotion method. Identify the main direction of the site, open up innovation, to meet the industry prospects, have the potential of the site.

II. website Design

1, the Web page design according to W3 Web page standard design, and according to IE browser version of the differences, reasonable adjustment of the page code, so that the site can be displayed in the browser.

2, the Web page design to consider the usefulness of the site, some animation, pictures, audio, video, etc. is handled properly.

3, the Web site design to be integrated into the user experience, taking into account the structure of the site, layout, whether to meet the needs of users.

Iii. Content Planning

1, according to the site location of the main planning corresponding column classification, not too complex, so clear and reasonable.

2, according to the relevant columns to add the appropriate content, the best original, or reprinted to attract people to click on the article, only practical, fresh and meet the needs of users content is to improve the site conversion rate of one of the strategies.