The store is cheaper than the electric dealer.

Chongqing Evening News IPhone 5 on the weekend on the sale of the price, to bring consumers surprise, but also to dull a year and the digital industry plagued by the impact of the business. Over the weekend, Chongqing Telecom by prepaid 100 yuan to send 200 yuan, the telecom 16GB version of the iphone 5 contract machine Price reduced to 5088 yuan, open the iphone product listing precedent. Subsequently, the Chongqing Gome announced a deal with the telecom, its iphone 5 price reduced to 4720 yuan. The price is 568 yuan lower than Apple's official bare-metal price, again refreshing the price of Apple's new listing.

Buy mobile phone, computer down thousand, digital camera 62 percent ... This weekend, the city's businesses to pull off the end of digital products at the end of the prelude, the show is one after another.

Digital Product Reduction Story

For a time, Chongqing Evening News reporter Heard is the digital product of the story of price reduction.

"Our iphone 5 bare metal price is lower, as long as 4700 yuan, Christmas order, New Year's Day will be able to pick up the goods." "Chongqing, the head of the game in Chongqing Evening News reporter revealed this weekend, perhaps unexpectedly, this is just the beginning of the price reduction in the city's digital stores, other peers have been secretly gearing up."

Yesterday morning, Chongqing Evening News reporter in consultation with the iphone 5 sales, Chongqing gome 3C director Li revealed that, not only the iphone 5, other things such as mobile phones, digital cameras, laptops and other digital products, they have a very strong price reduction at the end of the week, such as the purchase of mobile phone to send equal charges, Samsung card camera hit 62 percent, notebook computer hit 80 percent, mobile phone product price range of 100 to 500 yuan. "This digital price reduction is absolutely unprecedented, the row is not cost-effective, the real purchase intention of consumers after their own heart will immediately have a steelyard." "Li said.

The stores that stare at Christmas and New Year's day business are not just gome.

"The IPhone 5 is just the beginning, next to New Year's Day, from mobile phones to computers to digital cameras." Not like the online gift coupons Such a virtual, we are the direct price reduction, this time is under the cost of ", Chongqing, the relevant head of the Fahen said, of which, the average of all notebook computers fell to thousand yuan, such as Asus a market price of 3000 Yuan notebook, this group of purchase prices as long as 2050 yuan, a decline of 1000 yuan of computers are

Chongqing suning Appliance (002024, Stock bar), starting this weekend to start digital winter "photography story": Sony, Canon, Nikon, Fuji, Panasonic, Pentax, Pioneer, Casio and other 15 major brands in the full digital camera 80 percent-90 percent.

The store is not afraid to compare with the electricity quotient

At present, it seems that many of the store price reduction is really gold and silver. Business is so positive, in addition to the traditional "holiday" business opportunity effect, Chongqing Evening News reporter learned that there are also some objective factors, making the city's digital businesses have to choose to let go.

First of all, this year the digital market as a whole depressed, in addition to mobile phone days a little better, computer and digital camera sales pressure unprecedented. By the end of the year, year-end consumption and gift-giving business opportunities for the business to a rare final performance sprint opportunities.

Second, this year, the electrical business by leaps and bounds, especially the end of the "double 11" and "double 12", so that the physical stores really feel the crisis. Chongqing Saber made clear that this activity is the response to the electricity quotient, let them see the real strength of the offline entity stores, the person in charge without disguise said, they have to Jingdong, suning and other sites compared, the price of this activity is lower than the Internet, notebook computer average cheap 500 yuan.

Offline stores are eager to compete with the electric business, for consumers is undoubtedly a good news. But still that sentence, want to buy really cost-effective, remember around. Chongqing Evening News reporter learned from the channel yesterday, because the iphone 5 on the first listing on the start price, sales are naturally better than expected, but the iphone 5 source may be again tight, some businesses have received the latest news, the recent until the Spring Festival, the iphone 5 arrived will not be too much.

Chongqing Evening News reporter Wan Li

Smartphone Impact Digital Camera

Card machine sales drop nearly 40%

Chongqing Evening News Today, smart phones are 8 million or even tens of millions of pixels, to the card machine for the representative of the low-end digital camera brought great impact. Chongqing Evening News reporter learned from the city yesterday, the four quarter, card machine sales fell by nearly 40% Year-on-year.

Canalys, a market research firm, recently released a report that the world's smartphone shipments in 2011 exceeded the number of PCs shipped, including tablets, for the first time. And in the Chinese market, because of fierce competition, the first line of market saturation, camera mobile phone streaming users, and other reasons, low-end card machine prices continue to decline, almost all camera brands have launched 500 million pixel-level products. Chongqing Evening News reporter yesterday in the Kwan-Yin Bridge and the liberation of the monument near the store to see, 800 yuan below the card machine choice is very many, the lowest brand card machine even only sell more than 400 yuan.

The owner of a supermarket in the city revealed that the impact of the smartphone this year, the Chongqing market card machine sales fell by nearly 40% Year-on-year. However, the high end of the SLR camera unexpectedly increased significantly, the same magnitude of about 40%. Last year, the number of card machines and SLR cameras in the digital camera accounted for 7:3, and this year it turned upside down to 3:7.

Chongqing Evening News reporter Wan Li