The story of the myth Liu Dejian and net dragon of network game

Followed by Jinshan in Hong Kong listing is a network of Dragon's Fujian games company.　　November 2, 2007, the Network Dragon officially listed on the Hong Kong Gem, the IPO price of HK $13.18, the day of 16.52 Hong Kong dollars, financing amount of more than 1.6 billion Hong Kong dollar. However, for the Net dragon, the outside world knows little, only know this company in Fujian, the company's chairman Genrio De Jian. An unknown background is Liu Dejian's mother Yang Zhenhua is the inventor of "Zhenhua 851" oral liquid, and thus known as the Fujian woman richest man, Liu Dejian very early mother sent to the United States to read biomedical, but still no son of mother industry, instead of doing a network game, Liu Dejian is also recognized in the industry to understand the game, One of the leaders of the company who is willing to spend all day with a team of research and development producers, spends an average of more than 5 hours with his research and development teams. Because Liu Dejian's name is abbreviated as the DJ, and he is also a good inspirational, with superb command of the arts leader, therefore, the circle also called Liu Dejian as DJ Liu. Figure: Dragon Company Chairman Liu Dejian May 1999, from the United States back to Fuzhou Liu Dejian founded the net Dragon.　　Network Dragon has been through the hope to cover the domestic medium-sized city information platform "86114", the Global Cancer Prevention website, to help Fujian provincial government departments to establish a number of e-government sites, until the spring of 2001 a crazy collective gaming experience. The Spring Festival, one of the employees of the dragon, want to catch up in the Japanese games, "Stone Age" after the fee upgrade level, so everyone helped him play this game, in a dial-up internet age, the network dragon up and down the work of the crazy people have been 7 days addicted to this, so the network dragon up and down agree that the future of online games will be a good job.　　March 2001, the network Dragon focused on the online games independent research and development of the sunny digital set up. NET Dragon early in the industry's reputation, more from its 2001 accidentally created online games information portal-"17173". The birth of 17173 is an accident, when the Cyber Dragon in the "Ghost Ranger" has not yet been launched to do an information portal to the product to do a systematic recommendation.　　But soon, some new listing games began to choose 17173 as a release platform, 17173 quickly become China's first game information portal. However, in November 2003, "inadvertently inserted Liu-shady" "17173" to 20.5 million U.S. dollar price sold to Sohu, this sale is a lot of people seem to be Liu Dejian sold, even before the 2 million U.S. dollars occupy 10% shares and into the network dragon of the IDG VC forest Pillar also regrets, why to sell it?　　If really lack of money, you can find IDG VC to AH.　　But to IDG VC investment net Dragon conversion, the whole net Dragon is also only worth 20 million dollars, a 17173 can sell 20.5 million dollars, Liu Dejian cannot but heart, more importantly, see the rise of the network game market, Liu Dejian very want to have enough cash to play a hand. Chasing 17173 In addition to Sohu, but also China's network game industry leading Enterprises grand, but relatively speaking,Buy 17173 of the demand is far less urgent than Sohu, so and 17173 pass is also understandable.　　However, as the 17173 financing intermediary of the Lin Jiaxi to sell 17173 to Sohu, but also to the grand to do a leveraged purchase of the protection of the agreement, which makes grand although not successful acquisition of 17173, but still get some of the cash income. Lin Jiaxi from the university is an active molecule, 2001 graduated from the Department of Environmental Science, Southeast University, after a self-financing 100,000 yuan founded Nanjing National Gold Investment consulting company. Its first successful list is to follow the former Wall Street investor Lisong to sell to Sina, the wireless company founded by Lisong, and enter the investment circle.　　Lin Jiaxi's other success is to the literary site of the beginning of the Chinese net sold to the grand, this should be with the Lin Jiaxi in the Grand auction 17173 when the associated operation, a newspaper. Sohu buys 17173, more is to obtain the game domain the network advertisement share, also thus has a cut into the network game industry shortcut. April 2008, Sohu independently developed "Tianlong eight" at the same time the number of online reach 500,000 people, become China's top five online game products, and in the autumn of 2007, "Tianlong Eight" project director Wei Qing and Master planning tie are not much confidence in this, they in a midnight snack, to the stars, rinse a string of incense sigh Tianlong Eight if not, whether their two drunks can continue to drink their favorite yanjing beer, but six months later, after continuous improvement of the "Tianlong Eight" has been a great success.　　And the irony is that, when the "Tianlong eight" success, good at research and tracking the rival Tencent has not found about the "Tianlong eight" any words, enough to see the industry and abroad on the "Tianlong eight" contempt. Get Sohu paid 20.5 million dollars of Liu Dejian suddenly have nearly 200 million yuan in cash, Liu Dejian this shout out, fine digital can not do a 100,000 people at the same time online game, then we do 10 10,000 people online game. NET Dragon thus began to recruit, ambition to build China's largest network game original base. According to the memory of Yong, a famous Chinese game planner, the fine digital people quickly broke 1000 in 2004, and 7 games were developed in parallel.　　Too long product lines and messy management so that the sunny digital did not achieve the expected results, fortunately, on the eve of the fine digital cash flow almost broken, the development of a game "magic field" great success to get out of the trouble, and thus began to end its extensive business strategy. NET Dragon Prospectus shows that the network Dragon is currently online operation of the three games for "magic Field", "Conquest" and "war". In 2006, the Net Dragon income was HK $122.1 million. 2007 the first half of the income reached 261.7 million yuan, gross margin of 94.4%, net interest rate of 58.9%. Online gaming is really a lucrative industry. (Note: This article extracts from the "boiling 15 years-China internet 1995-2009")