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recently, we visited 3 women entrepreneurs who won the top ten women's entrepreneurship Program in Shanghai in 2002, and their experience with their efforts may give us some women's help in expanding employment opportunities and boosting job confidence.
survived the initial hardship
Zhu Yanyan, 33 years old, has served as a public relations manager of many major hotels, founded in 1997, PR company. Just start business, Yan Yan is only a "Commander", the company's registered capital of only 100,000 yuan, in order to save costs, she rented a house as an office, one day down the tired bones will fall apart. Even so, for nearly half a year Zhu Yanyan did not receive a business.
Yan Yan Frankly, at that time oneself mood fluctuation is very big, nerve like root thin line collapse tightly. In order to maintain contact with the media, Zhu Yanyan began to do business for the first-coming clients free of charge.
soon, Zhu Yanyan learned from friends that an advertising company is looking for someone to contract a business, then volunteered to next, with excellent professional knowledge, Zhu Yanyan First, get the first income although only thousands of yuan, Yan Yan but happy. 1998, one of the world's top 500 enterprises due to the brand promotion of the adverse exit China market crisis, learned that this situation, Zhu Yanyan immediately volunteered to find foreign leaders, proposed a solution. With excellent PR skills and media friends help to defuse the crisis. Since then, the company has become her first long-term client, and constantly introduce other clients to her.
"Friend is my wealth", for PR companies, a strong interpersonal context is the company's life. Today, Zhu Yanyan's point of view PR company has already been ranked in the top ten local PR companies in Shanghai, registered capital from the year 100,000 to the current 1 million yuan. Yan Yan said, for an entrepreneurial woman, the most important thing is to adjust their mentality in time, "Longmen to jump, the dog hole to drill", the face of pressure only a positive attitude can survive the initial difficult period of entrepreneurship.
my idea, your money
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Zhou Dongying, 26, has a Western-style management position at a hotel. With ordinary work experience and serious market research, she found that most white-collar workers because of the intensity of work is too large, not enough rest, long time down has been in the state of Sub-health, so, for such a customer group she germination of "dietotherapy" idea.
The
medicinal Herb Square launches a limited collection of classic stews every week, in order to make the dish can play the drug, must spend the time in advance slowly soup the juice, lets the drug be able to play out, then in the shop by the old Chinese medicine Zuotang, lets the customer know lacks what to fill, for example cactus fry beef, looks very fresh, but it can mend the kidney aphrodisiac.
in the current stage of development, Zhou Dongying encountered the biggest trouble-money. Rough calculation to advance the input also in 1 million yuan-1.5 million yuan, which accounted for the largest proportion of the rent. Winter Ying want to find a quiet place, and usually such a lot of rent is very speechless, so she thought of the exclusive recipe with medicinal herbs to find investors ' tricks.
However, she had to admit that women in entrepreneurship will encounter gender problems, sometimes investors see and they negotiate a young girl, distrust of the expression will be revealed, not doubt your purpose is to doubt your ability, said here, winter Ying can only very helpless sigh.
create "Sunshine" industry
Kang Hui 38 years old this year, has been a manager assistant, regional marketing director and many other positions. In 1999, she embarked on her own entrepreneurial path. Kang Hui himself frankly: The reason why the establishment of mother and child convenience service, is in Shanghai this big city every year 80,000 families ushered in 80,000 baby.
4 years ago, she piloted the mother and child distribution service in the community, when only a small façade, to the community's maternity mothers to distribute a little cargo, such as disposable diapers, bottles and so on.
start, she has puzzles also have difficulties, due to special service projects, the effectiveness of personnel training can not meet customer requirements. Kang Hui asked women who had brought their children, lectured to their employees, and went to the hospital to investigate the needs of mothers and infants for expectant mothers.
2002, her sunshine mother and child convenience service has partners, she has expanded the field of services, not only inherited the previous maternal and child confinement services and provide some pregnant women essential products, but also extended to provide operating some children's educational toys, children's small costumes and so on.
Kang Hui Next plan is to work with the folk artists in Shanghai to create a baby "people's early" small handprint, Small footprints, Zodiac chapter, to expand Her "Sunshine" program.
The experience of the
3 female entrepreneurs brings us some inspiration: to oneself when the boss must first change the idea, believed oneself certainly will create the miracle, but also must have the vision, can discover other people not to discover the opportunity, moreover also has to learn the skill, in order to realize own goal to prepare all aspects.
