The stranger is more and more like a sieve

Absrtact: I once in the MO 2.0 version and 3.0 version of the release when I wrote this two major upgrades, in 2.0, MO introduced the group function, to solve the 1.0 product features thin, low user stickiness problem. In 3.0, the stranger through the site + message board function to

I once in the MO 2.0 version and 3.0 version of the release of this two major upgrades, in 2.0, MO introduced the group function, to solve the 1.0 product features thin, low user stickiness problem. In 3.0, the stranger through the "location" + "message board" function to help users of life track overlap to establish a lasting social system. March 15, the 3.4 version of the official launch, although from the version number, this upgrade does not seem so earthshaking, but I think its significance is no less than the 2.0 and 3.0 versions.

In the latest version, the MO adds three main functions: Nearby group search, multiplayer dialogue, and the introduction of the microblogging buddy system. In the first feature, you can search for a nearby group by keyword, the second feature is similar to the QQ discussion group, and the third feature is more common, but it is almost standard for many social applications. These three features seem to have no innovation, but for the MO, it means "the social system of acquaintances" is perfect.

Why does the stranger want to do this? I think unlike the previous two changes, this time the theme is not "user stickiness" or "Number of users", but "user relationship." Although it appears that Mo is a "light relationship" product based on concern, you will find that the service in this upgrade is almost all about "friends" of "heavy relationship" service. Compared with the "light relationship", "heavy relationship" is more beneficial to the mining of commercial value.

In fact, Sina Weibo and micro-letter contrast is a good example, because of "light relationship", micro-Bo is a platform for information-oriented, although Sina early on the online micro-game open platform, but lack of social support, it is difficult to become a reality. Micro-letters on the contrary, in strong social relations, can bring the game to the spread of power, the user's benign competition can also promote consumer consumption, although we have not seen the micro-letter game online, but this model has been in Facebook, Kakao Talk, line and other products have been proved several times.

So the MO is more and more like a sieve. In the front end, it has a broader dating model than micro-mail: First of all, there is a perfect lbs social system, from geographical location, group to message board, rather than a single "view of the people around", secondly, because of geographical constraints and the number of restrictions, its group users more vertical, easier to establish online and offline links; Thirdly, it can "introduce" friends with the platform of Sina. At the back end, in this broad dating model, it is closer to micro-credit than Weibo, screening out those commercial value of the "strong relationship" users, whether it is based on the LBS offline and business combination or online games, virtual goods and other models can be.

Remember on March 12, 2013, the Li Zhiwei CTO in his microblog said: "30 million users, record." ", this distance mo in December 2012 announced to have 20 million users only the past three months, at this rate of growth, the MO is in the product qualitative stage." It is wise to push the product concept of "heavy relationship" to the user, to downplay the label of "Stranger" and "geographical location", although I think there is still a period of time when we try to make a commercial attempt.