The stranger sells the member, only is the commercial prequel

The upward boundary of an Internet product is probably decided by its commercial path, which is too early to be commercialized, may cause the user to slow down or even run out, the commercialization is too late, then it is possible to lose the opportunity, how to handle this degree is very important. Generally speaking, the operator of the product commercialization is very cautious, must undergo careful research and analysis to dare to start. The first two days of mobile social products in the 4.0 version, the introduction of the virtual Mo coins, and added a look at the store and member services. Sing it. CEO Chen in micro-blogging meaningfully to the Yantan, the CEO of the stranger throws a sentence: "Mo began to sell expression?" Yantan replied: "Beyond our means, on the verge of bankruptcy, there is no way." Mo Mo last year just obtained 40 million dollar investment, should be no problem in finance, Yantan answer is very funny, also have certain misleading, not true. As a mobile social product, The stranger and sing the same, will face the first commercialization of the problem, or as the leading mobile internet products, in the commercialization will certainly be a step ahead. In the introduction of the virtual currency before the MO, sing it has been launched to sing the virtual gold coins, but the same as mobile social products Sina Weibo has launched a member service earlier. But singing and the current action of the MO, is not really commercialized, just a prequel. Mobile end of the product is very difficult, at present there is no good model, can only be gradually groping. The idea that mobile-side commercialization will take a different path from the PC side, and that the successful business model of the PC in the past will fail on the mobile side, has at least been partially validated. The two largest business models on the PC are advertising and value-added services, and advertising, after practice, has proved not to be a perfect business model for mobile Internet because of the natural limitations of handheld devices, at least for the time being. Value-added services This piece is a big market, but also the PC End-to-end im software's main revenue source, mobile end of IM want to avoid this piece, obviously does not have the perfect condition, because currently cannot find more effective way to obtain cash. Of course, service charges and electronic business services have been regarded as a very large market with unlimited potential, but the products that aspire to occupy the national market need to be supported by deep pockets, like micro-letters. For the MO and sing this kind of only tens of millions of users, the growth of stable products, think of some realistic problems, such as early on the cost of value-added services to test and prepare for the future into this piece, at least to see whether value-added services in the mobile end can do. This time sing and Mo the introduction of virtual currency, providing value-added services, is a product commercialization of a preparatory work, or testing and roadshow. Real commercialization is still early. Because the commercialization of the product, it means to set a boundary for the market prospects, will also compress the imagination of the product space, for the MO such a paragraph does not occupy an absolute advantage, and the cash-rich products, premature in the commercialization of deep, market share and user penetration will have harm, but the implementation of the optional value-added clothing, the impact is much smaller. Mobile End Value Added service charge, there are successful experience to follow, such as line. The Japanese mobile social product has been successful in launching value-added services, charging more than its historical sum in one day. But the success of line in the value-added service charges does not mean that the same applies to the MO, China's industrial environment and Japan or there are many different, the user's pay habits and other factors, but also very different. In the field of value-added services to see the reality of the opportunity, you can go in this direction to try, follow line's footsteps for value-added service mode to do some preparation, but if the mobile end of the hope of profitability are all pinned on this, it is more dangerous. It is likely that value-added services in China's mobile internet market, not the final answer, but for the Mo and sing, to the direction of value-added services, but have to do, because this is the only thing to do now. But a less-than-good example is the commercialization of Sina Weibo, the first mobile product to achieve commercialization. Sina Weibo's first product was a microblog member selling some value-added services, but after testing it found that the revenue from it was not enough to support the sheer volume of Sina Weibo. Then to the information flow advertising, window advertising, electricity business. If your product is light enough, perhaps providing some value-added services is enough, if the product becomes very heavy, value-added services do not necessarily cover costs. This is very closely related to the volume of the product. Mo in value-added services in the direction of the trial and exploration, will be dual function, the first is to see this thing can not, the early test can not be another way of thinking. If the test feel that this direction can, the next step is to gradually cultivate user pay habits, such as Tencent QQ in the past, can provide more and more services to meet user needs. But even if the value-added services this road in the street can work, not a two or three-year time, is not enough to see the effect. (Gockai for NetEase Science and technology, reproduced please indicate the source.) The article is only a personal opinion of the representative. Writer Introduction: Gockai: Internet history of researchers and observers, "popular internet" concept advocates, long engaged in news publishing, internet research and public opinion analysis, is a national core journal "network communication" columnist, with "tens of thousands of network things" and other professional books, is serving in the Wuzhou Communication Network Center.