The stranger touches the top and asks for change

Absrtact: 20 million users, 100,000 groups, the daily message volume is nearly 70 million. Continuous growth of users, strong financial support, so that the online 1-year 4 months of the company, whether from that point of view, are the 2012 mobile internet market leader. According to Huaxing

"20 million users, 100,000 groups, the daily message volume is close to 70 million." "Continuous growth of users, strong financial support, let Mo-this line 1 years 4 months of the company, from that point of view, are the 2012 mobile internet market leader."

According to Huaxing Capital revealed that the MO technology has completed the B-round financing, two well-known investment institutions to take the vote. Although not yet earned a penny, but the value of the stranger has reached 100 million U.S. dollars.

According to the Mo COO Wang Li revealed that the first line of the initial monthly increase in users about 100,000, and then slowly rose to 200,000, 500,000, 2012 before and after the spring Festival to 1 million, now about a month to increase 3 million users. However, as with many fast-growing mobile apps, the street is also starting to face bottlenecks, with the growth of active users slowing.

from IM to community

At first, MO was just an IM tool with a simple social function. Open the MO, see the people nearby, chat with him, chatting, all the functions are these.

"Simple products can easily cut into the market, based on the design of lbs can let the product has a burst point, so that users through word-of-mouth spread of rapid growth." But the time is often, this he said, you return a sentence of communication, will let the user produce certain social pressure. Wang Li believes that the current product richness is not enough, the user may feel more monotonous.

It is reported that August 2012, the number of users to 10 million, the number of active users have also experienced growth bottlenecks, but soon upgraded to 2.0 version, launched a group function to reverse the situation.

In Wang Li's view, im just a start to chat, can not rely on IM to assume social functions. "Two people talk is a certain pressure, because often need to seriously organize the language, chatting about no content, but there are different groups, people in the chat room more relaxed, and the group of the MO is based on lbs, users can easily meet." ”

According to the creation of the MO, each group must bind an office building, community or school. Only users are really around to find and join groups. Therefore, the group is very suitable for the neighborhood, colleagues to organize activities, users can create an activity in the group, the group of people can register to participate, so that social relations can be transferred from the line to the offline.

"Social products that can't help people build offline relationships are failures. Wang Li believes that social products are the first to help users find friends, but to retain them, must be able to continuously produce content and value. Group functionality is a great help for activity, but that's not enough.

He revealed that in next January's 3.0 version of the online will add a number of new features to enrich the chat environment between friends, so that friends can generate more content and interaction. In addition, version 3.0 will shift the product configuration to a "place based community", aggregating all the information in a single location, doing deep, and allowing users to participate in depth.

No more "stranger friends."

Because the MO in the friend relationship chain does not have any accumulation, the initial use of the Mo Mo user almost all is the relations which the strange person establishes. Mo Mo CEO Yantan has concluded that the inner loneliness at the same time there is a strong social desire of people are the typical user of Mo mo. Since 1949, the moral relationship between strangers has been ruined, and strangers and strangers need to be wary of each other. The Chinese are generally introverted and are not particularly willing to socialize with people in public places.

At the same time, China has a very high urban population density, so that social products based on nearby people have a foundation for survival. "People from unfamiliar to familiar process need to talk a lot of things, so in the half-baked state of the desire to express the strongest." Wang Li said.

In his view, the concept of strangers to make friends is more narrow, and people have a feeling of distrust, and the direction of the comparison of death, the product will be more narrow.

Wang Li revealed that the next version, the stranger will cast aside the concept of strangers to make friends, with a brand new image appears. "We never stressed that the stranger is to do strange friends, may be the name led to some people have this misunderstanding, in order to refresh the brand image, we may even change the name of the future." ”

"The first phase of the MO to provide the core function is to solve the problem of understanding between people, at this stage, MO has assumed the function of IM." The next stage will change the traditional way of knowing people and organize people's relationships based on location. Let the distance nearer, have similar interest hobby, like-minded person can gather together, produce content, form the threshold, through rich UGC (user produces content) and POI (location-based interest information) to elevate the competition barrier. Wang Li concludes.