The strategic analysis of the brand words of beauty and Mushroom Street

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Hello everyone, I am the Phantom of the Rain. The last year, beautiful said and Mushroom Street has too much time to appear in our eyes, because I focus on SEO research, so the focus is also their SEO optimization techniques and skills, to say in-depth understanding of their SEO optimization skills are not likely to get, Unless they communicate with their in-house employees or they release their own optimization skills. So I study all just "floating on the surface" of some things, such as keyword strategy, Web layout, etc., just these external performance is worth a lot of our friends to learn.

We talked a lot about optimization strategies for keywords, such as the massive keyword strategy that 4399 product managers talked about a while ago, which is now used by many large web sites. A lot of friends say, big site has innate weight advantage, this is undeniable, but really to the hand-to-hand, preemption rankings, you will find that the advantages of large sites is not their big, but the combination of their own advantages of the strategy and technology. For example beautiful say and Mushroom street they an important key word strategy is brand word development strategy.

Although there is no beautiful said and the specific background of Mushroom street statistics, but we just look at Webmaster tools to us to bring the weight of Baidu keyword statistics can be seen on their brand keyword attention, the following look at the weight of the two sites Baidu ranked top 13 of the keywords in most of their own site brand keywords, For example, Mushroom Street brand word "mushroom Street" "Mushroom Street Group buy" and so on, beautiful said have their own "beautiful said" "Beauty said official website" and so on:

Mushroom Street and beauty say brand keyword contrast

It is not difficult to see that both sites are very careful to do their own brand keywords, the search volume of these words are basically more than 300 per day, combined to calculate the index of these keywords and:

Mushroom Street: 118997+25752+3500+2442+1623+968+957+886+884+870+680+563+351=158473

Beautiful said: 85345+17179+2995+993+831+768+617+575+565+336+282+243+224=110953

If the search keyword ranked first to get 40% flow calculation, these words will be obtained from the flow:

Mushroom Street: 158473*0.4=63389.2

Beautiful said: 110953*0.4=44381.2

We'll check out the Mushroom street and the beauty. Daily Webmaster Tools Estimated search keyword traffic is:

Mushroom Street: 127,645

Beautiful said: 152,322

Compare and analyze the ratio of brand words to total flow:

Mushroom Street: 63389.2/127645=49.66%

Beautiful said: 44381.2/152322=29.13%

Although this simple data analysis is based on the surface, but also based on incomplete statistics, but suffice to say that the use of the two sites brand keyword strategy is very powerful, including Mushroom Street brand keyword strategy is more. And for the brand keyword, the user's purpose is more clear, for example, we search "Mushroom Street Group buy" is a big possibility to go to Mushroom Street Group purchase page, rather than to other pages, so the transformation of the Web page is also quite improved.

And then analyze the representative of the Mushroom Street brand keyword strategy, through webmaster tools can see the ranking of Mushroom Street brand Keywords page (in the keyword contains mushroom street prevail), we can also find some other such brand keywords, because the keyword involved in particular, only a few representative keywords, There are several forms in which you can get good rankings:

A, its own product services + brand words. Some small tests, such as Mushroom Street, cater to women's psychological:

Mushroom Street Test 110

and the Mushroom Street Group purchase service:

Mushroom Group 86

Mushroom Street Buy Code 60

The slogan of the Mushroom Street and the accompanying words:

Love to go shopping mushroom Street 62

Mushroom Street Shopping 64

B, Taobao + brand words. If used Mushroom Street know will lead to Taobao shopping, will search:

222 Mushroom Street Taobao

is the Mushroom street taobao? 60

C, precise demand + brand words.

Mushroom Street Ladies Match 67

Mushroom Street Big code Women's 67

This is only three of these ways, I believe that a friend can dig some other way. So far, I said to the beautiful and Mushroom Street brand keyword Strategy analysis is over, if you are conscientious, divergent thinking, I believe you can learn to use these brand keywords strategy.

This article by Xu Zi Rain, hangzhou seo (http://www.soxunseo.com) The net arranges to publish, welcome everybody reprint, reprint when please retain this link, thanks cooperates!