The strategic significance of the local domain name resources to the Internet

German Domain name registration Authority Denic Incumbent CEO Mr. Andres, is a honest German, but as the country's top domain name ranked the world's first denic leader, he is a serious and serious attitude, the international perspective of the country's top domain name development path.

"There is no doubt about the strategic significance of the country's domain name resources for the internet," Mr. Andres said gravely. "The development of a country's top-level domain name represents the degree of development of the country's internet economy, and it is essential to take effective measures to promote the development of its domain name." ”

Germany is currently the country's top domain. De registration has been more than tens of millions of users, this is only more than 30 million of the number of countries, means that every 3 netizens have a domain name, the application of the situation is indeed indisputable excellent. This is also the Andres, a country's top domain, like a mirror, according to the face of the Internet.

National Domain name complete breakthrough growth

Throughout the world, the country's domain name application of better countries have Germany, the United Kingdom, the Netherlands and so on, these countries register the size and application of netizens are in the forefront, the first Germany is prominent. For the current German national top-level domain name gratifying results, Andres that the domain name development from weak to strong need a accumulation, like a snowball, and in the accumulation of a certain stage, it will inevitably face a leap from quantitative to qualitative change.

To the German domain name. De for example, as early as 1988,. De as Germany's top domain name is registered. After a slow stage of development, it was not until October 1999 that domain names were able to break through millions of registrations, with explosive growth in the two years to 5.1 million by the end of 2001. The breakthrough of the 5 million mark de domain name, began to 1 million a year to climb steadily, and in 2006 years to break through tens of millions of marks, the final stable in the world first.

Enough to see, in the registration amount accumulated to a certain stage, due to the increase in the number of enterprises and netizens in the enthusiastic application of the trend of the impact of the country's top domain name by the application of the promotion will appear a faster growth. According to the development experience of DE, the growth of millions to 5 million is an important turning point, says Mr Andres.

International recognition of promotional practices

"Relying on natural growth is unable to meet the needs of domain name development," Mr. Andres affirmed the importance of marketing strategies for the development of the country's top domain names. Because of historical development, the COM domain name and so on has already been in the Netizen's preconceptions, has formed the stronger impression and the custom, transforms this kind of cognition and the habit to need the huge impetus.

"It's like you want to let the banana people eat apples, you have to let people actually experience the taste of apples, feel good after the food will continue to eat." "Mr. Andres affirmed the CN domain name 1 yuan experience activity to Netizen's popularization significance." By reducing the price of the domain name, guide more netizens experience, the application of the country's top domain name, is a kind of international practice, the country's domain name development better Germany. DE, UK. UK has used similar techniques to promote the development of their national domain name breakthrough.

The fact proves it. 1 yuan to reduce the use of CN domain threshold, but also changed the user's knowledge of the CN domain. "It's a piece of money anyway, it's OK to try." "Chinese Netizen Ma Steel's view represents many to participate in the CN domain name experience Activity Netizen's idea, after 1 yuan experience activity launches, the horse steel registers the magangblog.cn for his blog." Germany's experience shows that the national domain name application experience, to the Internet users open the colorful door, for Internet users access to the network economy provides a shortcut. In Germany, even the corner of the small flower shop has its own domain name and website, can rely on the power of the Internet to enlarge the business to the whole country and even the world.

According to Andres Introduction, in Germany, the timeliness of the application of de domain name is one of the characteristics of growth, many new marketing activities such as new movie listing, often there will be a new de domain name is registered for promotion. And in the CN domain Name 1 yuan experience application deepened, people will be more accustomed to using the CN domain cost advantage, registered CN domain name for the phased or short-term activities, product promotion. This has been a precedent before, such as the Chinese toothpaste, "Treasure of the Zodiac" to promote the stamp has been adopted a separate CN domain name.

Counter-View international, "De domain development, the main reason is that the price is cheaper, so users accept it is very easy," Mr. Andres, ranked second in the UK domain name. "The UK's registered price dropped from 20 pounds to 5 pounds a year in September 1999, registering a rapid rise from 20,000 per month to 100,000 per month.

In fact, before the 1 Yuan experience, the CN domain name of 50 yuan per year market price is the world's lowest cost of one of the domain names, China's neighboring Japan and South Korea's domestic domain name registration price equivalent to RMB 600 per annum and 1200 yuan respectively.

"Tens" accelerates Internet development

The rapid mainstream of national top-level domain, at the national level, for national information security and even sovereign security has a positive significance, do not worry because of political friction or natural disasters interrupted domain name resolution, leading to a national internet paralysis, affecting people's normal work and life rhythm.

More significantly, the country's Internet development will be greatly accelerated. Due to the large number of local domain name registration and application, its impact will also be a geometric growth, will have more netizens attracted and driven, try to use the country's top domain name, so that the application of the scale effect, which is the Internet economic expansion of the power.

In that case, what size of domain can match the development of the Internet in our country? Andres said that Germany's current de domain name after reaching 10 million, to meet the basic needs of Germany's Internet development, and for the rapid development of Germany's Internet to make important contributions. At present, China's Internet users have exceeded 140 million, Mr. Andres that, according to the size of China's internet users, at least 10 million of the CN domain name registration amount to adapt, to this end, the domain name management agencies to take further measures to promote.