The strategy and method analysis of real estate portal website promotion

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

First of all, on the website promotion work, we must first understand the site to promote the location, planning and construction aspects of content, or in the company's business scope, it is in the role of such a relationship circle. Only by really understanding these content, you can serve the website well, can better complete the promotion work.

1th: Site positioning, planning and construction

Thinking determines the way out, the height of the strategy determines the attitude. How to locate the website, how to plan and construct the content, integrate the most advantageous resources, and build and perfect the core value of the service? These must be fully considered before building a website and are subject to relative certainty. And these issues will affect the whole process of web site operation, directly determine the final project revenue. Often as a result of an idea or see others are earning the end of the flow, start using resources, architecture website platform. No matter what the original intention, all must consider the feasibility, to be prepared to build the website platform to make a more reasonable positioning, planning, and carry out the steps of the construction. For example, the site to those people service; what kind of function and content platform should be built to serve those people; How to meet the basic service demand of the initial website function, how to combine the current resources or innovate on the existing foundation, how to do the information interaction with the user's behavior, and provide data analysis resources, etc. These are enough to have a great impact on the directional choice of promotional work. At present, I serve the real estate portal, the company has been the real estate industry media service operators positioning, therefore, the site's operation and construction are oriented to the real estate industry, become an important media communications resources.

2nd: Online Promotion

There are many ways to promote the network online, here are only the following:

1, search engine: Now, face the internet mass of information, users need more accurate to find the information resources needed, I believe that the current search engine is the best choice. And do search engine marketing has become a website platform to obtain one of the main channels. Search engine marketing At present the main way can be divided into search engine class ads and search engine optimization (SEO), but regardless of that way, content presentation methods must meet the user's effective demand for information. After all, the search engine is now retrieving information far from being able to satisfy people's real search intentions. And the current SEO is our real estate site in search engine marketing, the main choice, a large number of long tail keywords can bring a very considerable flow of the site.

2, channel cooperation: on the channel column how and other sites to cooperate, I believe that most of the site operators have had a puzzle. Because of the limited resources, the focus of the business scope to rely on, it is impossible to all the resources equal delivery, which led to asymmetric development. Therefore, the powerful union, the release authority, the centralization resources will be the business rapid development important step. For example, the real estate portal will be home channel "vacated" out, with other home-type company web site cooperation, the formation of complementary resources, and build a strong competitive advantage.

3, online activities: According to user group characteristics or industry characteristics of hot spots, do not regularly carry out online activities, such as routine activities, festivals, special events, to achieve the expansion of publicity, cohesion users, deepen the impact, and promote the benign development between the site and users. such as the introduction of the real estate Network in the Housing Expo through the network to buy card registration to enjoy a discount.

3rd: Offline Promotion

Online promotion methods are mainly in the scheduled occasions and time, for specific groups of people in a suitable or more special way to display products or services, and ultimately expand the influence and dissemination efforts to attract users to use the product or service purposes. For example, the real estate network for people with the desire to buy homes, to hold a number of dissemination of real estate information activities to help buyers horizontal or in-depth understanding of more housing information, so as to achieve the goal of propaganda website. This key point must be that the content provided has the core content value that the service crowd cares about.

4th: intangible integration and promotion

In addition to the planned integration and promotion, how to achieve the comprehensive utilization of resources, and even integrated use. This requires operators to have sufficient knowledge of the website business and value orientation. If the real estate network at ordinary times to mobilize sales staff in the publicity, the formation of a certain degree of word-of-mouth communication, journalists or editors through the field interviews, network resources, the dissemination of information channels, contacts and other resources. All this accumulation, will slowly become the website operation of intangible assets.

In short, the need to successfully promote a commercial web site, first of all, we need a thorough understanding of the platform's business, to find out the operational platform of the business ties of various roles and interests, and then create user-value services to meet the needs of different levels, from the operational process to find their countless relationships, in the appropriate way to show your products and services.

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