The strategy flaw of the netizen spit trough and millet

Source: Internet
Author: User
Keywords Red Rice Lei


January 3, Lei announced on Sina Weibo that the mobile version of the red meter mobile phone only needs 699, and then forwarded the http://www.aliyun.com/zixun/aggregation/36757.html "> Millet company official Weibo" December 31, 2013 after the purchase of red Rice Mobile version of users, free to receive 100 Yuan Cash coupons! ”。

Two micro-blog attracted many netizens spit slot.

First, the slot key words: Thunder big Flicker has the price to sell the futures sale not to buy

The following spit from Sina Weibo netizens.

Super Aladdin: Thunder Big Flicker, why 998 of Red Rice want to buy have goods! You didn't hear about the price of your website? Alas, I do not support the national industry, is not to be fooled by you ...

jacky_124: Don't say red rice down to 699 even if the price rises to 899, how many of you can rob? Millet lei are more than 900 wholesale to other female dry business, and then increase to 1000 more to sell silly rice noodles, coarse grain powder was sold also help the number of people money @ Lei

Wu Trampun VIP: What if the price is reduced to a dollar? Cannot buy is the mishap, this increased the consumer to the millet product disgust feeling

What is the chapter: Huashan on the sword, holding the Glory 3 C @ yu was armed with red Rice rebels a recruit defeated. Yu baffled: I and rebels out of the same tricks, why instead of defeat? Rebels gentle smile, lips light attached yu ear: Fool, I took out a small number of red meters low price 699 do snapping, resulting in a machine difficult to find, and then 899 batches to Amazon, shop 1th, the cat. This is the real money. You silly, B, huh, huh

Tablet computer _:@ Lei can not buy things you do not cut the price of other people, completely no intention to buy millet mobile phones, thunder total more than the total @ Zhou, y the Internet is not mixed na ~

Do not love Kimi is not good little fat: for starting last August, every Tuesday like a fool, almost every week or not to rob the individual users, can think of other policies ah. Never buy, no more concessions and we have nothing to do. In the street, I saw a pile of apples, and a lot of other homemade machines, Saw someone take M3, have not seen someone take red rice, this fast six months to sell goods everyone knows where to go, anyway, not to the real user hand. What do you think of Ray?

Know Jlleyn: You engage in commercial competition we do not care, but consider the feelings of the old user, the price of at least give some compensation! Support the top up!!

Yun-song Hey, 799 have never bought in the official website, 699 Yuan, will it be more difficult? For those who cannot buy, 299 and 799 are the same, there is no price! You tell me?

Du Yuegang: This line of marketing is not only the futures so simple, but with low-cost publicity, in fact, high sales, because the number of the very limited, the number of the site to decide their own, my company 200 people to rob, no one grabbed enough to explain everything.

Learning and thinking is not: @ Huawei Glory 3C came out after scalpers red rice, especially December 31, many of the pollen will be able to grab the glory 3C, scalpers red rice Average price reduction of about 100 yuan, so, @ lei to reduce the price of red rice 100, or to protect the interests of scalpers. When @ Lei can really hit the ox?

I love Millet 6666: Rei, I am glad to add your microblog! It is a pity that I want to buy a red rice mobile phone, I have robbed two months did not Rob, can send a red meter white mobile version of F Code no, thank you

Slowly and into _ Shaw: There is no limit to the ability to buy, or what price reduction is a cheat, a marketing-centered futures company.

Second, the strategy flaw of millet

Why is the millet mobile phone so much users complain, spit? This is due to the shortcomings of the millet model itself.

All along, Lei low price strategy is the market sharp weapon of millet. But Lei's low-cost strategy is based on "futures Marketing", which means activating the market by the amount of time and product. Although, my price is low, but my shipping volume is big, the cycle is long, then through this time lag to prepare for the late shipment.

But the problem with Lei's strategy is that he ignores the user's psychological need for the product. Any user, all hope that their needs can be met in a timely manner, if once their own needs can not be met in a timely manner, users will seek other channels to meet their needs.

Lei's strategy flaw is here, when the market appears more cost-effective than millet, better, more timely products, millet strategy will be ineffective, or even dangerous.

For example, the red rice from 799 to 699, is because the market appeared more cost-effective than millet red rice, better, more timely to meet the user's psychological needs of the glory of 3C caused.

Third, the brutal smartphone market

Millet red rice mobile phone from 799 to 699, compared to other smartphones, hundreds of thousands of price reduction space, this strength is not big, but this is the pressure of millet is Alexander. In the millet community about this price cut said there is such a paragraph "Why Unicom version does not reduce prices?" The red Rice mobile phone unicom version because of the cost of technology patents, there is no room for price reduction. Mobile version 699 is really our limit, the Unicom version of the price of small series will not get the year-end award! ”

And the truth? The truth is that millet must maintain its exposure and established strategy through price wars. From the Glory 3 C of 798, to the 699 millet, and then to a 698.5 chili, the smartphone market is brutal. In the past, the smart player is wearing clothes on the close of the fight, now, the player is the naked intimate melee. 3721.html ">2014 years, will be domestic smartphone pattern of the year, will also be smart phone big players between the control Bureau, the layout of the year of contention."

It can be foreseen that 699 is not the lowest price of millet, X99 is the bottom line of millet.

2014, the smartphone market will be more brutal!


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