The strategy of using herd effect to operate website is called "Herding strategy".

Absrtact: Last time, Song Congming talked about a strategy used in the initial operation of the website to shape the authoritative impression. That is, through various forms of authority to make their website in mind to form an authoritative impression. This strategy is mainly aimed at the user's belief in authority

Last time, Song Congming talked about a strategy used in the initial operation of the site-shaping the authority impression. That is, through various forms of authority to make their website in mind to form an authoritative impression. In fact, this strategy is mainly aimed at the user's belief in the authority of the unique mentality. This time, we are talking about the herd strategy is also a Web site users psychological research and application of the category.

Presumably many webmaster friends have heard of the famous herding effect bar, the so-called herd effect is that people will consciously unconsciously affected by the majority, and thus follow the public thought behavior, usually this effect is also known as the public effect. and using the herd effect to carry on the website operation Strategy, Song Congming called "The Herding Strategy".

We will find in some sites that many sites are using this strategy, such as a forum just on the line itself does not set the kind of popularity, then the webmaster will register a different ID to publish a variety of content posts, in order to create a forum very prosperous illusion. The main purpose of this is to make other users think this forum is a very angry website. Therefore, many users registered account is directed at these "popular".

And what forms of herding strategies are available and which are suitable for our website? This is the main problem that Song Congming to discuss with you today.

First of all, Song Congming The main forms of these strategies in the following aspects: celebrity herding Strategy, common herd strategy, friend herding strategy and social herding strategy.

Celebrity herding strategy

People often have a surrendering feeling in their hearts about the celebrities they admire or their opinion leaders. This sense of surrendering is truly visceral, so the results of the site using the appropriate celebrity herding strategies are naturally obvious. Celebrities or opinion leaders themselves have a certain amount of loyal fans, and what they identify with is bound to arouse the enthusiasm of these loyal fans. So many large electric business websites, or luxury sites, usually use celebrity endorsements to drive the site's own sales.

However, the use of celebrity herding strategies is also a certainty. You have to consider whether you can spend enough money to invite celebrities to recommend your product or website, and then you'll want to see if your site theme is appropriate for this strategy. For example, your site itself is a grassroots culture of the site, so celebrities here may not be able to play a sufficient role.

The herd strategy of ordinary people

If a celebrity is an elephant, the average person may be just an ant. But when the number of ants is large enough, they can also contend with elephants. The common herd strategy is so, the use of many ordinary people's power to influence the user's thinking and behavior.

In the above we mentioned the example of the forum registration fake ID belongs to this class, in addition, some websites put their own sales products and user evaluation on the site most prominent place, is to let new users feel so many people here to buy things and evaluation is good, then the things here is really good. Taobao is now a lot of businessmen in the people who brush reputation, praise, the main purpose is through the force of the public to impress the individual's ideological behavior, has reached the purpose of the transaction.

Of course, Taobao brush credit such behavior Song Congming not recognized, so we use this strategy when trying to provide users with real data. If you don't have a lot of data that you can offer to create, the bottom line is not to hurt the interests of your website users.

Maintaining the user's basic rights and interests is a website should adhere to the basic principles.

Friends Flock Strategy

When a friend is recommending a product or a website to you, you usually choose to believe unconditionally. You don't believe in these products or websites, what you believe is your friends. A friend's flock strategy this is more like a social sharing, which is one of the ways that many websites are doing at the time of promotion.

Through a one-time user's friend's dissemination, recommendation, will attract two degrees, three degrees or even more users to your site to produce a deal, which is also called Word-of-mouth transmission.

Social herding Strategy

The social herding strategy is more high-end and more complex than the herd strategy before. If a society is talking about one thing, perhaps people are talking about a different point of view, but that does not affect the rapid spread of this matter. Imagine how your site would benefit when the whole community knew about your site?

This strategy can be called hype, usually requires very careful planning, implementation, it is best to have a good grasp of the direction of public opinion. Once you succeed, your site will be known to the world in a short time, even if it is immortal. Of course, if failure goes in the opposite direction, your site will be known to the world, but it's likely to infamy.

Regardless of the strategy, our ultimate goal is to make our site better operating results. However, while pursuing a variety of operational strategies, don't forget the root of our site-providing value to users. If your site is not able to provide basic user value, what is the point of doing more operations?