The strength of the United States excellent products prove: The wisdom behind the opportunity

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A lot of people who are concerned about the electric business know that in China, there are two products in the electricity business so that we feel very big, one is the only product will be, a very obscure but can make money in the short term of the enterprise, the other is poly-Mei excellent products, a bunch of masters unexpectedly put cosmetics sold to a different level. In particular, Poly-Mei excellent products, many friends like to use the reverse attack to describe, because in the resources and the channel to fight fiercely today, Poly beauty Excellent product success more or less have so some lucky ingredients, after all, the same time to do group buy small partner now has not much left, and poly beauty Excellent products are still in the shine.

But in a highly competitive electric business, luck may be able to seize the opportunity but may not be able to grasp the long-term operating channels, Poly-Mei excellent product has become three years since the impression is vibrant vitality, this is not an opportunistic businessman can be presented to the user's brand image, so, from my personal point of view, There are many places to talk about the success of your product.

Avoid their sharpness and seek for differences

Some friends often say that the production of poly-American products is conducive to opportunities, at that time, there is not a complete group of Chinese electric manufacturers to do cosmetics purchase business, even if it is related to the United States did not form a unified channel advantage, but the United States excellent products to become one of the only one in the United States and the main development point of the enterprise, and in accordance with this advantage to More important is compared with the regular group buys, gathers the beautiful product the information releases the customer is oneself, namely constructs the channel, the warehousing and the logistics, the sale cosmetics. Strictly speaking, it is to take the form of vertical group of female cosmetics, also said hand poly Excellent products mastered the full initiative of self-development, which with a lot of group buying sites need Third-party supplier support varies greatly.

The initiative to master how own hand, poly beauty Excellent product also not arrogant to no opponent, in fact, the qualifications, Lok bee nets than Poly-Mei excellent products more strength. In the United States before the real amount of good products, le Bee network has been its own brand to a certain extent, and in accordance with the celebrity of Li brand publicity, its products and brand superposition effect is very obvious, but the United States excellent products and not completely by the early advantage of the Lok Bee network knocked down, but from the previous experience in the industry to seek another difference.

A friend of the cosmetics electric dealer will find that although both belong to the cosmetics industry, but the Lok Bee network is to pay attention to the social shopping Guide + talent of the economy + its own and the combination of the agent brand integration model, which is a very important basis of the brand, and the United States is a good product in the form of a vertical group of female cosmetics, is an agent. Moreover Le Feng face is the high-end professional female, then gathers the beautiful product to start from the young populace female, the two seemingly overlapping, actually faces the different crowd, the development resistance and the internal friction is not big.

Alternative and positive brand promotion

In fact, a product to make everyone is tempted, in fact, the need is a brand culture injection, like the current millet, you can say that there is no more cost-effective than millet mobile phone? Certainly exist, but it is certain that it can not sell millet this standard. Millet now give users not only the use of experience, there is a kind of enthusiasts and love the idea of mobile phones and technology, although lei in imitation of Apple's approach, but did not forget their spirit can not be lost, so from this point of view, Chen Yu a series of propaganda is just right.

Have said before, the main face of the crowd is young women, this part of the female product novelty and efficacy of more attention, but also hope to be able to incorporate the youthful breath into the product. Therefore, Chen Yu the description of these points in the publicity. Besides, it is not only the stage of "not You", or based on the social network of my endorsement Chen, or even the annual store celebration, Poly-Mei will present to the consumer is not the same propaganda language, but in fact is a "let the United States simpler" and the idea of youth invincible, this is not small for the young group's attraction.

There is a young enterprise not consistent with the progressive

In addition to the online and traditional tyrannical continue to kill, Poly-Mei excellent products also always use the advantages of mobile end of the mobile market, shopping carts, settlement, viewing logistics and other functions to achieve, not only improve the user experience, but also to preempt the mobile port flow and conversion rate.

Also as a power company, Poly-Mei excellent products not only in the self-built logistics and channel chain into their own energy, but also online under the idea of the flagship store, the first entity shop has been opened in Front Street open door, and the use of the line to accumulate the advantages of sourcing and channels to carry out the layout under the line. In fact, poly beauty Excellent product in the heart very understand, although the electricity merchant may accumulate the resources quickly to expand, but the electricity merchant threshold is too low, the market environment is complex, has an offline entity shop layout, to the user experience promotion absolutely is not may ignore, this move can say is the industry to try to lift, to gathers the beauty the significance is also very important.

Article author: Electric Dealer's restless, article link: 1th number store coupon http://www.84ju.com/coupons/yihaodian-0-default-12.html, reprint Please specify, thank you.