The structure of the homepage of the website structure

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The Civic has recently found a problem in training the editorial department, is that they are in the design of the topic or page when self-awareness is too strong, the lack of basic page design thinking, how to design how to design, some just see someone else's page is so, he also on the back of the reflection of a famous saying: "Imitation is a detonator, Innovation is Dynamite ". Having said that, however, since to become a professional editor or page designer must understand the page design criteria, how to stand in the company's perspective to consider the interests of the company, how to stand in the user's perspective to the user a good experience, how to stand in the industry's perspective to continue to cultivate the long-term user habits.

Here's what we want to focus on, when we design the homepage, we should give the homepage 12 tasks:

First task: reflect the site's identity and mission

Last time I saw a group of data, said that the number of global web sites has been billions, an average of 10,000 websites a day, then a person to spend 30 years to see these sites, but 30 years there will be countless sites are born, it may take another 60 years to finish, in short this life is not finished. The site competition is very fierce, the same type of site there are tens of thousands of competitors in the competition is not surprising, so in the competition of a site's homepage is particularly important.

The homepage should not let go of any one may visit or is visiting even visited the user, everybody sharpened the head to think how to deal with these three questions. So for anyone who visits your site, you need to know what he cares about when he first opens your site. After a long time survey and trial, the first time a user opens a website is the four questions:

A What site is this?

B What's on the website?

C What can I do here?

D Why should I choose here instead of somewhere else?

Let's take Alibaba as an example to see how he expresses these four questions.

Alibaba in the domestic E-commerce site user experience is recognized to do the best, this thinking domain does not want to prove, to see his website logo, Orange Plus black, the overall site CI is this color, logo below the "World's leading online trade market"

The first question: What does Alibaba do? After reading this logo if you do not know, then your eyes from the logo position level to the right, see navigation, still do not know what to do? Oh, God! OK, functionary move the scroll bar and browse the Web page.

The second question: What can I do here? From the top right-hand corner of Alibaba, the navigation bar, it is clear to tell users, users here can be "procurement" and "sales" This is the main service, others to see the needs of users.

Third question: What's on the website? If the first two questions you have no doubt on Alibaba, then this question Alibaba already on the homepage very good answer you.

Fourth question: Why should I be here? The world's leading online trade market "the effect of this sentence do not underestimate Oh!"

Well, through Alibaba's example, has already told you Reader homepage's first task-manifests the site the marking and the mission. Homepage to tell the user what I am this site, what I am doing, and why you should come to my URL.

Second task: Site navigation and site hierarchy

The Web site provides a general picture of the services provided by the site, including content-"What can I find here?" Also include functions-"What can I do?" And how these services are organized. This work is usually handled by persistent navigation. In fact, the navigation of a website is very important, he is the channel of the website, how the channel design can let the user the most convenient and quick to the page which he wants to go, how designs can the website best content manifests in front of the user, the navigation design has what fastidious, avoids what error, these questions thought domain later article will answer.

Third task: Search

For a large amount of information on the site search is very necessary, otherwise, even if you have other elements to deal with the good, users experience on your site feel like a Boeing 747 of the backrest all replaced by a small stool!

Task Fourth: Guidance

Like a magazine cover, the homepage will attract me with hints of "What's Inside", and the "Content recommendation" section should highlight the latest, best, hottest pieces of content, such as headlines or hot and Jevin, and so on. The feature recommendation section invites users to visit more sections of the site or use personalized features or email newsletters.

Task Fifth: Content update

If the success of the site depends on whether the user visits frequently, the home page should have something that is often updated. Even sites that don't need regular visitors need some active signs, even if it's just a news link to the latest, telling users it's not backwater.

Sixth Task: Login Registration

If the site uses a membership system, home page should be for the new user registration and the old user login to provide links or direct landing box, so that users look around, as to provide links or direct landing box, needs to be measured by designers, is viscous strong or weak, is the old users or more new users, Page position should not make a place to come out to place the landing box, the user's habits will be, about the landing box problem, thinking after the domain said.

Task Seventh: Shortcuts

The most frequently accessed pieces of content, such as software upgrades, are worth placing links on the home page to avoid users looking around. Now many web site shortcuts are wishful thinking of the site, is not the user often visit which content site on this part of the content as a shortcut to reflect the form in the home page, but the site recently launched what business, the site has any new trends, the content as a shortcut, thinking that the best is based on the characteristics of the site to consider To see if it is for the user to consider more appropriate or for their own consideration.

Task Eighth: Links

Need to reserve space on the home page, used to place ads, cross promotion, cooperative brand links, and so on, where the thinking is not much said, there are many people ask the Civic, a new site how to exchange links with others? How to switch to better quality links? How to evaluate the quality of the exchange links? We can't finish an article. The Civic will be specifically about this problem.

Task Nineth: Let the user see what he is looking for

The homepage should make anything that the user wants obvious, if the content is somewhere in the station. Of course, not to the site of the list of everything, make a homepage more than 10 screen, with the brain!

Task Tenth: Tell users what else he's not looking for

The homepage should allow users to see some interesting content that users may be interested in, even if they are not looking for them.

Task 11th: Tell users where to start

The user first to a Web site can not start, feel like sleeping with girls, all her clothes naked, she still transfixed, face expressionless. Home should be how to arrange the site to complete this task, in fact, there are many methods, here is not much to say, think the field will be detailed later. (wrote here the thought domain seems to accumulate several articles, and find a time to reader to you slowly answer)

Task 12th: Building credibility and trust

For some visitors, the home page will be your site's only chance to impress them.

Well, the homepage of the 12 tasks, the Civic cursory list, concrete how to use also need everyone according to their own characteristics, standing on the site's own point of view, standing in the user's point of view, standing in the industry's perspective, 12 tasks are longitudinal, three angles is horizontal, you reader intentions of the choice, thin elegant!

The following is an example of Alibaba's page to end this article!