The subversion of traditional marketing mode by mobile Direct marketing

In the traditional marketing links, market research, marketing and sales links are often separate. Although the theory of these three marketing links can be well connected, but in practice, due to traditional media restrictions, can do this business very few, because these three links to face the crowd is not the same.

Is there a media medium that enables market research, marketing, and sales to be able to meet a group of people? This is impossible to achieve in the traditional marketing theory and practice. But with the rise of mobile phones as a new media and business platform, these problems are entirely likely to be addressed and change the existing http://www.aliyun.com/zixun/aggregation/36284.html "> Marketing model."

This marketing process can be divided into three steps:

First, the use of mobile phone platform for interactive communication, understanding of each individual consumer propensity to consume;

Second, the consumer database analysis and collation, for different types of consumers to carry out customized marketing;

Third, through the mobile payment and other e-commerce tools to one-on-one targeted sales and customer loyalty maintenance.

The core of the whole marketing process is database marketing, or direct marketing. This mode of marketing subverts the traditional mode of advertising sales, because it only targeted the potential customers to send relevant information. The cost and effectiveness of this "one-to-one" marketing model is much better than the traditional advertising model.

In the above three links, the mobile phone has become a comprehensive direct marketing platform, can simultaneously complete the information dissemination, the sale promotion and the electronic commerce function. At present, network market research, electronic coupons, mobile advertising and mobile payment applications have some elements of this marketing chain, but the integration of all these links platform and enterprise has not really appeared.

Once such a marketing model emerges, that will create a huge industrial cluster and large enterprises, it will not only change the future of marketing theory and practice, but also to our future consumption behavior and social formation has a profound impact, which has been in Japan, South Korea, part or all of the reality.

(Original in 2007-01-08)