The success of a global brand can not be separated from strategy, innovation, marketing aspects

This afternoon, Lenovo Group vice president, Midh China Business Department general manager Feng Jue when referring to the enterprise internationalization brand construction experience, mentioned that a global brand success can not be separated from the strategy, innovation, marketing several levels. At the innovation level, technological innovation is essential.

It is reported that Feng Jue is in the Xinhua news Agency, "Xinhua International" and Lenovo smart phones co-sponsored the "Coss courtesy of the World"--and "China's brand globalization" high-end seminar to make the remarks. Feng Jue that innovation is one of the important driving forces of Lenovo internationalization.

Over the past few years, Lenovo has launched a yoga in the PC field, and there have been a number of single million-star models in the mobile phone field. Feng Jue said that Lenovo product development has international innovative DNA, assembling the world's elite in various fields to help.

To the Xinhua news Agency, "Xinhua International" Customized "national ceremony" mobile phone Lenovo S898t as an example, the product was selected as "National gift mobile phone", a big reason is that there are many Lenovo's own innovative applications, such as the appearance of innovation and content innovation.

In addition to innovation, marketing is also beginning to be Lenovo on an important agenda. For example, a basketball superstar Kobe Bryant for Lenovo Smartphone Asia Pacific spokesperson, Lenovo Smart phone also boarded the London men's Week T-table.