The success of Millet: the perfect use of 28 principles and psychological marketing

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"Born for the enthusiast" is the slogan of millet, millet from the establishment to get the market on the large-scale success only experienced a short period of less than 2 years, and then look back on the growth of millet, there may be some worthy of our webmaster learning things. In the author's opinion, the key to the success of Millet is the successful use of the 28 rule, with the least input to obtain the highest return. What is the 28 rule? The 28 rule is to exchange 20% of the input for a 80% return. As stationmaster, we pursue is how to obtain the biggest return with the lowest input. Below, we together to analyze the development of millet, from learning to some valuable things.

A. Let consumers pay the minimum price to get the most matching mobile phone

One important reason for the great success of Millet is that it is inexpensive and highly matched. For users, spend less than 2000 dollars can buy four nuclear high configuration of the mobile phone is absolutely cost-effective, compared to other brands in the market mobile phones such as Samsung, LG, to buy the configuration and millet almost configure the cost of the phone is absolutely far higher than the price of millet. From the user's point of view, two equally famous products, one price is obviously higher than the other one, why should I choose the high price of the section to increase my financial burden? Millet is also the use of "high price" of this feature as a breakthrough point to open the market.

And the inspiration to us is that we want to do a user's welcome products, we must stand in the user's perspective, how to make users pay the lowest price to obtain the highest return. This is a key point in applying the 28 rule.

Two. No entity shop operation, the use of network sales mode distribution

As we all know, the millet mobile phone does not have physical stores, all the way to use the network distribution, which also eliminates the store rents, sales staff wages and a series of expenses, which will save a large amount of money. The money saved by Millet can also be used as a research and development expense or for other purposes. Thus, the revelation to us is that the savings should be saved as much as possible and not spend a penny of the money. As a webmaster, our funds will not be too abundant, can save the province, save are their own, this is the hard truth!

According to the author understands, stationmaster's expense is generally in the server and the broadband expense as well as the promotion expense these several aspects. Server, I suggest that the webmaster in the premise of ensuring the ability to load the site can save the province, the special is just set up soon to visit the site is not too large, as far as possible with space or VPS, there is no need to use the server directly, to later access to the number of servers or increase the bandwidth.

Three. Do the community first, then do mobile phones, marketing and promotion of the ripe

In the millet mobile phone distribution, rice chat already has a considerable scale, which also opened the Millet mobile phone marketing channels. In marketing, millet first to do the channel, and then do the product, and then do marketing, this is a path to the road, this one-stop through, orderly, to avoid the millet phone out of the embarrassment of the marketing channel, but also save the additional cost of digging channels, improve the efficiency of marketing. This gives us the revelation is: Before making a product, to plan the promotion of the product or marketing channels, and other products can directly start marketing and promotion, which can save a lot of time and money.

Four. Mobile phone full use of OEM production, will be available before the time to push

Millet using ready-made mobile phone generation factory, will be the production of all outsourcing to mobile phone factory, eliminating their own from the start of the plant to build the time and cost, greatly improve the production efficiency. This makes the millet mobile phone from the design to finish processing and then into the listing time greatly shortened, in a very short period of time to occupy the market, is to kill two birds, save costs and time, improve efficiency. From the fact that we are: as a webmaster, we should start from the overall situation, to fully measure the time and efficiency, consider some work and tasks such as website art or promotion, such as the completion of their own or at a certain cost outsourced out to let others finish, I think this is a good choice if we can outsource a small amount of money and save us time and get more efficiency.

Five. Create market hunger and improve marketing efficiency

As we all know, want to buy millet mobile phone still have to pass "Rob" of Way can get. This way of manufacturing market hunger so that potential buyers of millet will have a fear of the psychological, afraid to buy mobile phones, which also led to millions of millet buyers at the same time online "Rob" The spectacular scene of millet. Therefore, millet never worry about their own mobile phone sales, each development of hundreds of thousands of mobile phones, almost in seconds by a grab and light, and millet is the production of orders produced, never worry about inventory too much. This gives us the revelation is: to be good at grasping the user's psychological weaknesses, to create some such as market hunger phenomenon, to improve our product share, reduce inventory.

Marketing and promotion is a hot topic. As a webmaster of our funds will not be too abundant, more should be good at applying the 28 rule, to improve our work efficiency, get the biggest return. OK, today to talk to you here, the new Year is coming, here I wish you a happy new year, I hope that the New year, the website traffic leverage. This article A5 first, by the belle of the net http://pic.yiren8.com feeds, reproduced Please specify, thank you!