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This title from a person engaged in SEO can be a bit strange, but the truth is, SEO is not the only solution to make your online marketing successful. While SEO is one of the most important things to help your online business grow and succeed, he is just a jigsaw puzzle on your online business map. The combination of search engine optimization, content marketing and social media marketing is the cornerstone of a strong Internet marketing campaign. Pay attention to one or two a good, but if the long-term value, I will recommend you to pay attention to three aspects. The author here has three reasons:
One: Ranking first does not necessarily have enough conversion rate (including CTR)
A recent survey by Slingshotseo, a well-known foreign SEO provider, found that in the past five years, Google's top-ranked site dropped from 42.1% clicks to 18.2%, just imagine how much of the conversion rate would be lost. For the writer, this is a sign that searchers are getting smarter. They know your site is using SEO or other online marketing strategies to get their rankings in search engines, but ranking first doesn't mean you're the best site to meet their needs. Searchers are now not afraid to find out exactly what they want with a few more pages. Obviously ranking well doesn't necessarily make your online business survive. Ranking number one means your site is trusted by search engines, but it doesn't mean that your brand awareness and online business have won the trust of your target audience.
Second: Content-driven social signals, social signals are SEO fuels
In the SEO world, most of the search engine trust comes from your how many links you have and what these links are from what kind of sites. More quality links make your site more valuable to search engines, and one of the newest forms of quality links to earn is through social media like Facebook,twitter,linkedin and Google +. Visitors to your blog can share articles from your blog to their social networks based on their choices. Every time your content is shared on a social network, you get an outside chain. But if you don't have the rich content to share, you can't let the social signals tell the search engine that your content is useful. It is like a ladder, if you miss a class, how can you reach the top?
Three: One contact does not convince others to be your client
Site owners often forget this. We buy gifts for birthdays on the line, order lunch and so on, what drives you to take action? How many times you drive through a restaurant and hear their ads on the radio before you check out the Flyers they send. You are not a passive customer, not just because they say so you buy their goods. Your target audience is not a passive customer either. A blog post or a social media share won't be your site flooding customers. You have to create a multiple contact point on the line so that you can interact with your target audience as often as possible.
The establishment of search engine optimization, social media marketing and content marketing is interrelated. Full integration and conversion will make them better at your online marketing. If you want your online marketing to be successful, you need to make sure you're on the throttle in these three areas! This article by the Advertising Alliance Evaluation http://www.walianmeng.com Original Reprint Please specify the source, thank you!