The success of the forum lies in its operation

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Many webmaster friends to do the site are very handy, whether it is a big site or a small site, to do the optimization will be very hands-on, because we all understand that a site is the goal is to introduce traffic, as long as a good keyword layout that is very easy to bring traffic.

However, a lot of webmaster contact to the forum a lot of webmaster will be helpless, until finally give up, because, as a forum only traffic is not enough, this is just the first step of the forum operation, as a forum for the second step is it must also bring registered users, only the user's registration is still not enough, Because they only register does not post, this forum still wants to perish, then, the third step, is how lets the user post. But after the user posted is successful? Obviously not, only users regularly send some quality posts, only to do these four steps, a forum is considered a success.

You can see that only the first step is the need to promote the site is SEO to complete, the other three steps can not rely on the promotion to complete, after three steps can only rely on operations, a forum you do SEO again good, also not workable, so the key is to do the forum in operation, only good operation, forum can fire.

So how does a forum do well? As an old user of DZ forum, I am here to share with you the accumulated years of operation experience.

1, the forum should have an accurate positioning

Want to do a forum, you have to have an accurate positioning, that is to say, you have to understand what your forum is doing, looking at all the successful forum, all found their precise positioning, such as Tianya, its positioning is the global Chinese online home; A5 Forum, it is for the webmaster to provide exchanges and trading platform; Mop, is mainly entertainment to build their own influence, while the cloud machine is determined to play a professional VPS to use the Exchange learning platform and so on, so, before doing a forum, you'd better think clearly what your forum positioning is.

2, good positioning also need to match the good domain name

What is a good domain name, must be convenient for users to remember, to be consistent with the name of the forum. What is good to remember? To be different, to be unique, to say here, to everyone burst a material, we must not think Cloud Machine forum domain name dare to register into yunjiba.com, but they just like on this very cheap domain name, but, as long as can let the user can memorize, cheap a little why? Isn't there a saying? The name of the cheap is good to feed.

3, to have a special section

In fact, this work should be considered when considering site positioning should be taken into account, combined with the actual needs of user groups, the forum must have its own unique place. For example, A5 in the trading area outside to create a customer exchange for Taobao, the electric business area, and the end of the Tianya opened a Tianya business zone, and cloud machine It also created a supply of cloud host trading information Publishing area, users can choose the right price for the cloud host. These are examples.

4, develop unique user group Policies

The forum is different because it itself carries a set of user groups, but, many administrators do not attach importance to direct selection system defaults, in fact, the user group on the role of the forum is still very large, a successful forum must have their own unique user groups.

1th, be consistent with your own forum name.

such as A5, a1,a2,a3,a4 such grading; Cat (Level 0) Cat (Class 1) Kitten (Level 2) Cats (Level 3) Cat (Level 4) Persian (5) cat has a relationship with the user Group Policy

2nd, to embody the fun.

For example, the legendary cat (level 11) of the Cat (level 12) of the Cats (level 13), the Cat patron saint (level 14), is a very interesting and highly entertaining group. and Cloud Machine Bar Forum user Group is all-powerful, turn over hand for cloud, big cloud and so on user group is also interesting infinite.

5, the implementation of a positive integration strategy

In front of the forum to want to succeed, the key is in the operation, the focus of the operation? is to guide users to actively participate in the exchange of the forum, how to do this, in the integration strategy. In real life, the best motivation for a person may be money. Then, the use of the Forum, is the integration of users have a positive effect.

First of all, the integration system should be concise, not too blind.

The Forum generally defaults to have money, has the prestige also to contribute, this time, you must think well, which group is you need, you choose this group to have what function, this is had to consider. Integral system must not be too large, too bloated, too blind.

Second, the name of the integral should be combined with the forum name.

For example, the gold coins, do not use the default name, must be consistent with the forum, such as the Cloud Machine bar gold coins are called cloud coins, so good.

Third, must give the integral function

If the virtual currency can not reflect the value of the forum, then it will be meaningless, only to give it a role to mobilize the enthusiasm of users, arouse their desire to participate in communication. Why Q Coins can make people willing to exchange money, because it has a huge effect.

Here, with the Forum manager to make a few suggestions, the first is that the points can be linked to the level, the greater the integration, the higher the level will be born, so that users have the desire to participate, the second, the medal system to improve, gold and medals linked to meet the user's vanity, see beautiful medals, users will also be ready for it. Third, do not let the points come too easy, to reasonable design points to obtain channels and methods, if everyone is opportunistic to obtain money, then the country's economic system will collapse, for the forum's integration system, this reason everyone knows.

With so much to say, there is only one purpose to make the integral function consistent with your purpose, for example, the lack of original content forum, the use of heavy rewards to write original posts users, if you want to get pictures, to reward the upload image users, so that users with your goal to transfer, if you do this, I think your forum is difficult to think of fire.