The success of the same flower operation mode is the key to successful replication

The same flowers used for stocks will be hype.　　As a A-share market, the only Internet financial information services industry listed companies, Flush is about to land the gem. 400,000 started the 39-Year-old chairman and general Manager Isi holds the same flower shun 36% of the equity, for the company's actual control person.　　The experience of writing securities analysis software during the university has found the door of wealth for Isi. 1993, Zhejiang major Industrial automation control students Isi accepted a securities company to write securities analysis software task.　　This ignited his dream of starting his own business. In 1994, Isi, with 250,000 cash and $150,000 worth of fixed assets, co-founded the Hangzhou nuclear new capital with a partner who invested 100,000 yuan in cash. At first, Isi to seize the futures market demand to write a can let the trader see seat position of the software, sales unusually hot.　　And that's the first bucket of gold he's ever had since he started his business. Subsequently, the company turned to a more market potential securities trading software system. Since then, the company's development into the fast lane. And Isi earlier launched the "Platform free, value-added services charge" business model, with free securities market trading clients and with the flower Shun Financial Services network as a platform, quickly occupied the market, and gathered a lot of popularity.　　As of June 30, 2009, with the flower Shun Financial Services Network has registered customers about 72.53 million, the average daily independent IP access volume of about 2.81 million, daily use with flowers shun online market free terminal customers about 3.57 million people.　　The high gross margin prospectus shows that the main business of the same flower, including online market trading system, financial advisory and data Services and mobile financial information services. After the split share structure reform, by the stock market "eat" flush into the rapid development of the channel. The prospectus shows that the company's operating income rose from 23.1 million in 2006 to 8640 in 2007. 90,000 Yuan, again from 2008 's 117.36 million Yuan to 8119 in the first half of 2009. 50,000 yuan, to achieve a level three jump. Gross margin, 2006, 2007, 2008 and 2009 1-June, the company's business overall gross profit margin of 93. 8%, 89. 26%, 78. 0% and 91.　　52%. "In the same flush of three pieces of business, the most development potential is the mobile financial information Services." The business started late in the company's main business, but at a rapid pace, the company hopes to achieve an explosive growth in the future.　　Huatai Securities industry analyst Ma Renmin said in an interview with our correspondent.　　Public data show that flush is currently the only domestic market at the same time with China Mobile, Unicom, Chinese telecom Three mobile operators to cooperate with the financial information service providers. "Because the stock market and trading software markets are basically saturated, so flush in this piece of revenue will rely mainly on existing customer system maintenance and upgrade demand and other services revenue, belong to see the ceiling of the market." And in the financial information and data services business, flush as a cityIn the short term, it is difficult for the returnees to shake the dominance of the financial sector.　　Ma Renmin said that if flush can be completed in the mobile phone financial Information Service market, the company will be able to in the future in a large and active user groups through value-added services to mining paid users ARPU gold mine.　　The risk is obvious, the same flush performance by the securities market, the impact of the boom is very large. Xiang Finance Securities computer industry analyst Li Yuanbo in an interview with this reporter also said, "in the data security of the same flush such financial information service industry requirements Very high, once the data security accident will be the same flower shun caused a fatal blow." Although this is a small probability event, it does not mean that it will not happen. "The biggest challenge facing flush is how to replicate the small team operation model successfully," he said. Ma Renmin said, "After the company listed, the staff size will increase significantly, and the original small team operation model can be successfully continued, which brings a big challenge to the management of the company." For those entrepreneurs who have come out of the campus business, the value of the company actually includes the value of those entrepreneurs. After the company goes public, initial entrepreneurs may leave the company to find their own new development space. So once the entrepreneur leaves the company, will the company be able to establish an effective corporate governance mechanism and keep the company growing in the form of a mature professional manager? There is some uncertainty. ”