The success of the three countries to kill Tsinghua Doctor card brand venture

2002, the world's most famous desktop card game million-wisdom card has entered the Chinese market for 4 years.　　Unfortunately, the crystallization of the era and the company's 20 million market costs, smashing into the game has not yet been the Enlightenment of the Chinese market, doomed will not and indeed did not splash too big splash. This year, just over 21 years old, still in Tsinghua University computer Science study Dubin, through a friend of Sweden, skip million wisdom card, contact with other desktop games.　　The first time to play, Dubin said it is like someone else for the first time to see the "Three Kingdoms kill" like, particularly novel, feel very interesting. The Swedish friend has many desktop games at home in Beijing. Dubin borrowed, immediately organized a party, teach relatives and friends a play, we all like.　　Over time, board board has surpassed the position of video games in the minds of a computer professional, from just playing and gradually developing to paying attention to the game industry. Talking about video games, Dubin is obviously not high in interest, although also play "star", also know "blood lion", but did not delve into this industry, also never intended to become "video game person."　　It is the desktop game, the moment let Dubin have some worries, always want to try to find out if there is no domestic board games sprout.　　A net purchase achievement "Three Kingdoms Kill" Tsinghua University sells the card to start a business 07 years, Dubin at Tsinghua University to study the direction of cluster computing doctor. At this time the prospective doctor, not only to do research, the sideline is quite a lot. At the same time as IBM part-time, still not put heart good. An online search, found that someone on Taobao sell homemade card games. Although the production of rough-ink-jet printing on the sticker on the pattern, affixed to the hand-cut cardboard, character modeling is also copied the "Three Kingdoms Matchless", Dubin still consumes 79 yuan, become the top ten customers of this set of cards. He then immediately contacted the seller, Lee, who was still studying at the media University, and his partner.　　Find Li from, certainly not an accident, must be to this field of long-term attention and sensitivity, let Dubin get this opportunity. "Tailoring this kind of thing, should be to the neighbourhood of the old lady to do, you should only be responsible for the design." Under the influence of this sentence, Dubin successful occupation, also let Dubin's mother in the next few months, for these three young people, successively cut 200 sets of cards.　　Although du mother is not willing to a good doctor Tsinghua "do not Work", although the mouth nagging a few words, for the baby son's entrepreneurial attempt, or help a lot. Initially, Dubin just help and sell. After slowly groping, three young people more do feel, finally at the end of 07 together made a decision, want to formally commercialize homemade card, and the game officially named "Three Kingdoms Kill". Three people invested 50,000 yuan, Dubin Capital 30,000, a total of 5,000 sets of cards, each set retail price of 64 yuan, January 1, 08 officially on sale.　　The original 1000 set with numbered limited edition, because in the "small workshop" period has accumulated a certain popularity, soon sold out, the remaining in less than half a year of time sold out. By June, now the company's deputy Huang shares,Be responsible for market work.　　This time, we put in a total of 300,000, printed 30,000 sets of cards, but also in the next six months sold out. After graduating from Tsinghua University, Dubin completely abandoned the plan to do the technical research, in his own words, is very "problematic" with the status of engineering ph.　　In January this year, in the efforts of several founders, the Tour card board game Culture Development Co., Ltd. was formally established, Dubin as CEO. Travel card development So far, has produced two of its own research and development of board work. One is the famous "Three Kingdoms Kill", and the other is based on CCTV famous program, relatively easy "smashing eggs."　　At the end of the year, Renka will also launch another traditional theme of the desktop game, while the "Three Kingdoms Kill" online games in the middle. For online business, just got a big investment in the cruise card has no emphasis on investment. What du would like to see is that the line of online promotion.　　Dubin provided data shows that the "three countries kill" base package, monthly sales in about 100,000 sets. However, as to how to promote this market and the use of the work, is not Dubin responsible for the content, learning technology, he is more willing to close research and development, so responsible for product development, standardize the brainstorming.　　"Three Kingdoms Kill ol" Server encountered problems, is the only place he can play expertise. Claiming to be a card master Lady does not like the "Three Kingdoms Kill" to become a computer professional PhD graduates, rely on excellent logic ability. Self-proclaimed "Three Kingdoms Kill" Dubin, also use this reason to convince reporters believe.　　Renka Company internal organization of the three killing competition, is indeed Dubin led the team to win.　　To say that there is a point in life with their own now a slight "disharmony", that is, Tsinghua Law graduation wife does not like and Dubin a "kill". Although the wife is currently a company's law, but the lawyer's competitive character is still in the body, if the game can win, is very happy, once defeated, then feel boring. Not like Dubin, but simply love board games.　　But when it comes to legal issues, Dubin can also say one or two. As for whether the future will let their children play games, the board of Directors also don't forget to sell their products-rather than let children play video games, rather than play a desktop game.　　Beneficial to physical and mental health, intellectual development, but also to get the normal reality of interpersonal communication. At the end of his undergraduate graduation, Dubin had thought about taking part in the work, or would not go to IBM as an intern.　　In the end, he chose to go to school.　　Ph. D., he frankly felt that doing research or become a professor is also good, but resolutely give up 8 years of study of the professional, stay in the partners around the business. Imagine Dubin other life choices would be more successful than he is now?　　Hard。 But now, he has a cheerful mood, and always relaxed and cheerful attitude. When we talk about entrepreneurship with Lee, Dubin always interrupts.