The successful way of Internet entrepreneurship (eight): Website advertising optimization three steps away

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

After the site through the promotion of access to traffic, profitability is the next issue to consider. What is the profit model of the website, how to choose the Profit method which is suitable for oneself site, is the question that this chapter needs to discuss deeply.

First, divergent thinking to maximize the profitability of the website

Second, the Advertising alliance to choose to be cautious

Iii. introduction of large advertising alliance

Iv. is the website suitable for profit through advertising alliance?

Five, the Website advertisement optimization method

Vi. Google AdSense Application for actual combat

Analysis of advertising clicks, enhance the revenue of the website

The above details can be read in the article "Internet Entrepreneurship Success (eight): Analysis of advertising Click to enhance the revenue of the site" reading.

Eight, the website advertisement optimizes three steps to go

The same browsing volume of the site, can get the income is also different, do not think that the more advertising, income can be improved. In fact, only a reasonable set of advertising sites to maximize the site's advertising revenue. Below we tell you by the size of the ads, the number and form of optimization, improve the revenue of the site method.

1. Fit is the best

Many stationmaster often likes the biggest advertisement picture, when chooses the advertisement, often will choose the biggest advertisement to launch, thought that this will have more hits, but the actual situation is not so. Different sites suitable for the advertising bit size is also different, need to be based on the type of site itself.

Generally speaking, the advertising bit size of each page within one-twentieth of the entire layout, but for a large number of content of the page, it can be modified according to the actual situation. In a word, the size of the site ads to choose to not affect the site's browsing, not too prominent advertising and the principle of dominance.

Tips:

Most ad leagues offer various sizes of advertising code, and can even easily choose and modify size styles. According to the management background of this kind of alliance, it is convenient to customize the advertisement.

2. Content alignment is important

Determine the size of the advertisement, the next is the choice of the content of the form of advertising, currently in various types of advertising alliances have a lot of type of advertising, such as text-click Class, Guide registration, mobile phone SMS Payment category, in the choice of advertising, the first to health and positive upward as the principle, And it is best not to put such as mobile phone SMS registration type of SP ads. If because of the interest of the moment chose to contain a certain amount of fraudulent content of advertising, the development of the site is very unfavorable.

For different types of sites, the choice of advertising is not the same, for the novel, paper type of site, the launch of PV (browse volume) billing ads better; for articles, news and other types of small article station, click category of advertising is a better choice.

In the clear content form and advertising size, you can start looking for ads, the current network of various types of advertising alliances are many, generally provide a variety of forms and sizes of advertising. Only need to register a corresponding alliance account, access to the admin background can be based on the need to extract advertising code.

3. The number of ads is not the more the better

Now a lot of personal site habits, is on the page put countless various forms of advertising, text, pictures, window and so on, some download types of Web sites, and even settings must be clicked after the ads can be downloaded. For this type of site, the impact on users can be imagined, many visitors to the site after the visit, is not the second time.

For the site, the user's reputation is very important, if the site placed too many ads, will only make viewers disgusted, more likely in the user word of mouth, so down, the site will be less traffic, no amount of advertising will be no one click.

The number of ads on a website must not be too much, and it cannot be a form of advertising. If you are in a page with pictures, text and animation forms of advertising, but also good to improve the overall beauty of the Web page. Advertising also needs to help the overall mix of the site, and content can be very good integration without appearing abrupt.

Tips:

In advertising, you can also observe a number of large-scale web site advertising methods, you can learn from these sites and the type of advertising placement, applied to their own website, can also play a good effect.

Nine, Ali mother buy and sell advertising platform

Because Ali mother is an advertising trading platform, so can be at the same time Ali mother on advertising trading transactions. Buyers are mainly targeted advertisers, you can buy the site through the platform of advertising bit. Sellers are targeted at the webmaster, webmaster in their own website to open up ads, put Ali Mother's code, can be in Ali mother platform for Trading.

Figure 13 Website Information Registration Form

To sell site ads, first login Ali mother management Backstage, enter the registration site Information section, fill in the need to sell advertising site name, address and type of information. Next, to enter the next step, the choice of advertising display form, there are graphic advertising and text chain advertising two ways. Graphic advertising is a widely used type of advertising, and the advantage of text chain advertising is to put flexible, can effectively use the space of the Web page, and support autonomous trading.

Figure 14 Advertising Position Information settings

Select the type of advertisement, you can set the name and size of the advertisement information, in the Billing type check box to choose on time long billing, and set the time long billing advertising prices. If you do not know how to price, you can use the system recommended prices.

Finally set whether the need to audit to buy ads, as well as advertising bit keywords and descriptions, save, you can get the ad bit JavaScript code. Get the code into the Web page, if the code is incorrect, will cause the ad bit can not be activated, so that the site can not be audited through the system audit.

1. Click on the ads on the website

For web sites with low traffic or no visibility, the way to sell ads may not find buyers, then you can also directly put the type of ads, the way to sell ads with the same, but do not need to choose "on-time long billing", but directly display by the system pushed ads. Generate ad charges by clicking. In this way, however, the ad will not be able to trade in the system.

2. Recommended Products

Amoy Guest Promotion is a kind of promotion mode according to the transaction charge. Amoy as long as from Amoy to promote the area to obtain merchandise code, buyers after your promotion link into Taobao shop to complete the purchase, you can be paid by the seller of the transaction recommended commission.

Amoy customers can recommend individual products, or recommend Taobao shops, goods have a variety of categories to choose from, select the products need to be promoted, click on the right side of the product "promote this Product" button, and then generated text chain and graphic recommendations of the code to choose, the code will be selected into the blog or Web site can be.

Fig. 15 product promotion of Amoy products

Amoy customers to promote the advantages of the size of the site and the flow of no restrictions, whether through the forum to promote or mail marketing, the promotion of the Commission are fully effective. Compared to the opening of their own shop, it is only to choose the right to promote their own products.

Ten, domain name parking idle domain name skillfully use

Tips: What is the domain name parking

Domain Parking Services is a technical system for automatically generating Web pages for domain names, which is to resolve a domain name to an ad page, and if someone clicks on the ad after visiting the domain name, they can get income. Web pages usually contain links to advertising sponsors, advertisers pay for visitors ' clicks, and domain owners get their income from them.

Domain parking domain name parking does not need to make these pages themselves, generally only to bind the domain name to the parking provider's IP address, the program will automatically display ads. If someone visits the domain name, just click on the page of the ads, the domain name owners can get advertising costs. Domain name Parking Services can be placed through the idle domain name ads, and do not need to establish their own web site, in bringing some revenue at the same time can increase the opportunity to sell the domain name.

He is mainly using the domain name to bring visitors, by clicking on the ads in the page to gain, so generally speaking, only a certain amount of traffic and click on the domain name, can be parked, otherwise, if the domain name after parking no one click ads, there will be no income. For example, has been included in the search engine domain name, previously built the station domain name, easy to be wrong domain name and the same name but different suffix of the domain name.

The use of Domain name parking service should be noted that the current main domain name parking platform are foreign sites, some foreign platforms do not support Chinese traffic, the need to be based on the domain name of the flow area to choose. Only in line with the requirements of the domain name traffic can bring parking advertising revenue.

1. Domain name parking need to pay attention to the problem

Domain Parking service requires users not to click on their own domain name ads link, or let friends, relatives, staff or anyone click on the ads link, can not use news lists, a large number of e-mail, online chat records, instant chat, forums, classified ads, such as requirements, requests, stimulation or luring click on the ads link; Do not use 0 pixels, hitbots, clickbots, spiders, cgi-scripts, JavaScript, IFRAMEs, and other methods of cheating to produce click ads. Or the transfer of traffic to another parked domain name and other similar methods of human manufacturing flow, click and so on.

2. Some domain name parking service provider Introduction

Dnparking

Application Address: http://www.dnparking.com/chinese/createaccount.aspx

Dnparking is a support of Chinese and English traffic in the domain name parking service providers, domain name flow and click will be divided into ads, the system will automatically distinguish between domestic and foreign traffic display in the English Park advertising page, foreign traffic to apply the domainsponsor of the senior members of the English Park page, Domestic traffic using competitive search ads and a small number of own advertising. and provide advertising window revenue, as well as the transfer of domain name links and other pages, if the system fails, it will pay for the loss caused by compensation.

Figure 16

Sedo Domain name Parking

Application Address: http://www.sedo.com

Provide domain name transactions and paid domain name parking services, domain name parking ads and Google cooperation, the characteristics of the keyword optimization is better. Sedo Domain name Parking has a Chinese interface, and set relatively simple, the credibility is relatively guaranteed. Unlike other docking platforms, Sedo's unique advantages increase the opportunity to sell domain names.

Figure 17

Please pay attention to the Nineth chapter:

The Nineth chapter avoids the common mistake which constructs the station

RELATED links:

Internet Entrepreneurship Success (vii): Using SEO partners to optimize the site

"Internet Entrepreneurship success: Web site planning, construction, promotion of profitable combat strategy" is a comprehensive explanation of the whole process of website construction of a book, is also the author of five years experience in the establishment of a summary of the station.

This book revolves around the whole process of website construction, from the beginning of the site planning, one by one explained the site creation, site content management, website maintenance, network marketing programs, website SEO, website profitability and other practical operations, and in the form of examples for you to introduce the success of the network business case and website operation of the misunderstanding, So that we can learn the most direct site experience.

A5 Webmaster Network will be serialized this book, if you want to first read, you can go to the Network of Excellence Online bookstore Purchase, the book in Xinhua bookstore throughout the country also has sales.

Author: Tao Qiufung (endto) publishing house: Computer newspaper Electronic audio-visual publishing house.