The successful mode of buying wine also inspires internet entrepreneurs

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

As a major internet sales of red wine of the new generation of enterprises, but also to buy wine financing and development of the road can be described as plain sailing, and now in the busy preparations for the IPO matters, although a late start, the pace of development in similar sites unique. With the new wine sales model so that the original "high", distance from the general family of red wine by the Internet this platform to narrow the distance with the civilian population, access to a good reputation, by comparison with the real store more affordable prices and internet marketing advantages, access to excellent sales performance. Can say, also buy wine success benefit from the Internet, thanks to the advantages of online shopping, analysis of its successful model behind the characteristics of the Internet entrepreneurs can bring no small inspiration.

First, with the core competitiveness, line down-Qi

Also the success of buying wine is the successful combination of the e-business model and the real economy, and the chemical reactions that preceded them have brought outstanding sales results. Has its own wine import channels, continuous screening and establishment of imported wine brands, the formation of brand types and quality of dual advantages, the focus of red wine products and management of their core competitiveness, that is, the core resources below the line, and then through the online promotion and operation, open sales channels, the formation of brand and Word-of-mouth. For internet entrepreneurs, this tells us that we do not have to rigidly adhere to the concept of doing the site, but should be open to thinking, online Web site operations and offline resources combined, so that the use of network resources for the core resources of the network marketing, the formation of characteristics and advantages.

Second, pay attention to the construction of brand culture, the formation of diversified marketing

As a long-term entrepreneur, in the brand's shaping and maintenance should have a long-term vision, in the establishment of the brand will have to do a good job brand and corporate culture construction, in this regard, also buy wine worthy of our reference. In doing a variety of brand red wine promotion and marketing, so that consumers see and recognize its emphasis on quality of the principle, but also actively engaged in corporate culture and the promotion of wine culture, thus diversifying the marketing approach, but also the use of consumer word-of-mouth dissemination. This shows that entrepreneurs should pay attention to the strength of the brand, the use of high-quality resources or services to shape the brand, in the consumer highly recognized, but also for the enterprise to bring consumers spontaneous word-of-mouth marketing, diversification of marketing methods, enhance the effect.

Third, to create a professional authority image, good at marketing borrowing power

For entrepreneurs in any industry, using your professional strength to profit the trust of consumers is undoubtedly the establishment of Word-of-mouth and quick to attract customers, and the best effect, the most persistent. In this regard, also bought wine with the British Wine Association issued a professional wine certification professionals as moderator, to teach the wine culture to consumers, and invited world-renowned wine master to receive an interview, regular event and other events, to create a highly authoritative professional image. This approach is worth all the Internet entrepreneurs to learn from the positive, good at borrowing, with the help of professionals, professional platforms, professional activities, such as a variety of high visibility, high degree of recognition of the way to quickly establish their own professional, authoritative and brand image, for enterprises and products of consumer awareness and promotion, has a very significant effect.

Building a variety of marketing channels, pay attention to good user experience

After the official website and Taobao also bought the use and contrast, we can experience it a variety of marketing platform at the same time to build and promote, mutual promotion of good results, using Taobao huge consumer traffic to promote online, to participate in a variety of Taobao activities to increase exposure rate, Use the Independent website SEO to obtain the relevant popular keyword good rank, so that the two platforms rely on each other, at the same time, whether the mall or independent site, in the functional design is very meticulous, so that consumers can get a good experience in the guide to understand products, purchase and payment process and function design is very easy to use. This reminds our entrepreneur, has the flow also to pay attention to the flow of guidance and transformation, in the details of more efforts, so that consumers at different levels can easily use the network platform, through a good user experience to promote the final transformation of traffic. This article from the Nantong Baidu company http://www.0513baidu.net/original starting, reprint please retain the source.