The successful way of Internet Entrepreneurship (VI.): Spreading effect statistics and analysis

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Internet promotion is a big topic, but for the site, how low-cost and effective promotion of marketing, so that users can be familiar with the site as soon as possible, is the key to the establishment of the station.

First, before the website promotion preparation

Second, the great energy of Word-of-mouth promotion

Third, the new website traffic promotion strategy

Four, the net picks the platform to promote the website quickly

V. Through the online promotion website

Vi. Advertising Promotion Effect fast

The above details can be "Internet entrepreneurship Success" (vi): Site marketing and integration to promote "reading."

Vii. to promote the actual combat advertising

Ali mother is an emerging network advertising trading platform, belonging to the Advertising alliance. It puts forward the concept of "advertising is commodity", so that advertising as a commodity in the trading market, so that buyers and sellers can easily choose the products they need.

In Ali mother put ads, there are two ways, there are in accordance with the long billing ads, that is, the choice of their own hope to launch the site, and then in accordance with the time of advertising, which is suitable for large sites to advertise. The second is the number of clicks or display times to buy ads, this way only after the ads are clicked to pay, the advantage is that the ads will be displayed in multiple sites, have a good promotion of cost-effective. The following is a brief introduction of the way to advertise.

The first step: in Ali mother put ads, need to apply for the first management account. Then after the login ad management backstage, select the "New advertising program" to add a ready to launch ads.

Figure 3 Ali's mom's ad admin panel

The second step: You can choose the "Package Time Billing" and "click Billing" and "Show billing" advertising promotion way, here choose to click on billing ads, and then in the presence of ads to add panels to enter the title and advertising content, as well as the ads were clicked on the URL and other information entered.

When the ad is set up, select the type of advertisement and the target group that needs to be launched. Ali in the mother, you can also choose to put the region, if the site for the user is a regional, you can choose designated provinces and cities, will be conducive to improve the actual effect of advertising. can also set up a special advertising channel, the choice of hope to put the channel will increase the probability of matching ads, to help the smooth launch of advertising.

Figure 4 New Click Billing Ads

The third step: the next set up the advertising budget, you can set the advertising word click Price, that is, each click the highest willing to pay the price, the higher the price display probability, the unit price should be set at least 0.08 yuan; If you want to display picture ads, you need at least 0.3 yuan. The proposal bids in 0.09 yuan ~0.30 yuan, if bids below the reserve price, will reduce the advertisement the display opportunity, affects the delivery effect. Finally enter the advertising daily limit, to recharge the account, the ads began to launch.

Viii. bidding rankings and Google Adwords

Through the search engine bidding rankings to promote the site, also known as search engine marketing. Baidu's bidding rankings and Google AdWords and other platforms can be advertising promotion. However, Baidu bid advertising needs a higher initial cost, and Google AdWords Initial launch costs only need 50 yuan.

Google's AdWords keyword ads are already a good online marketing product that only needs to be paid when someone clicks on an ad. It can be located on the right or top of the Google Page search results page, and can appear in more than tens of thousands of Google advertising affiliate website, and appeared in collaboration with Google's hundreds of large Web sites, including AOL, NetEase, QQ and other well-known portals, the effect is good.

The ranking of AdWords ads on search results pages and content pages is determined by the highest per click Fee (CPC) and Ctr (CTR), keeping both its fairness and customer autonomy. The highest per click fee and the higher the click Rate, the advertising rankings will be more forward. Because this ranking mechanism rewards targeted, well-defined ads, you don't get caught up in the first place, as in a purely price-based ranking mechanism. As long as you set and optimize your ads, you will have the opportunity to rank first.

As the launch of AdWords ads and Ali mother similar way, here is no longer detailed description of the application and delivery method, only to enter the https://adwords.google.com, using Google account login can be.

Ix. Popularization effect Statistics and analysis

After the promotion of the site, how can you know the effect of the promotion of the site? How many people visit the site every day, where they come from, what operating system they use, and browse those pages? The simplest and most useful way to know the answers to these questions is to add a statistical program to the site. Here's how to add and use the three most common free web site statistics programs, as well as introduce their own excellent features.

1. China Webmaster Alliance Statistics Service

First open the Webmaster statistics Home http://www.cnzz.com, click on the page "registration" button. On the terms of Service and statement page click on "I agree, start registration", and then follow the page prompts to enter the various types of information on the site, submitted to complete the creation of new accounts.

Figure 5 CNZZ Website Statistics Service

When a new account is created successfully, we are prompted to add a new subordinate site. After entering the "Add subordinate Site" page, enter the website name and domain name in the text box, then select the type of site, then fill in the introduction of the website, finally click the "Add" button, wait a moment, the system will automatically open the statistical services of the website.

Tips:

When registering a user, be sure to fill in the actual email address, so that when the password or password is forgotten, you can retrieve the password from the mailbox.

All added sites are displayed in the list of statistics services under the Statistics Services category. Click the "Get Code" hyperlink after the corresponding Web site, which will pop up a page with a statistical display sample, the style provided by the website has many types of text and pictures to use, and we can choose the style of the statistic program in the website according to the layout of the website and individual preference.

After you have determined the statistical style, copy the source code in the text box of the corresponding style directly, then paste it into the site's first file and between the paragraphs, if the operation is correct, the statistical logo will be displayed in the website. It should be noted that the placement of statistical code within a pop-up window or embedded in an IFRAME page will not be statistically routed. So place it somewhere else in the page.

Tips:

If you do not want the site's statistics to be made public, you can go to the "statistics Management" → "Modify settings" to choose "Full disclosure" or "Public profile only".

Add code to the site, the statistical program began to count the site's various data, if you need to view the site's statistics, you can click the statistics program to display the icon or log on to the statistics of the home page for statistical reports to view.

Figure 6 Statistical data management

The program's statistical projects mainly include: statistical overview, online situation, search engine sources, and can be time, region, antecedents, clients, visited pages, and other detailed classification analysis.

Tips:

You can set up a separate statistic to view the password to make it easier for other friends who need to know about the site statistics. In turn, enter the "Statistical management", "Modify Settings" connection, enter the need to set the view password.

2. I want the website statistics

I want it. (http://www.51.la) is currently the largest provider of free statistical services, one of the Web site using the statistical system is the Webmaster Arjunolic program, the statistical procedures to project details, user-friendly, such as the advantages of the majority of webmaster's favorite, is another free statistic with stationmaster statistic service No.

I want it. Statistical application methods and adsense statistics slightly the same, get the method of adding code is similar, and there are more detailed use of the page http://help.51.la/howto/start.asp, so its application and set the way no longer repeat.

Figure 7 I want the website statistics

Here's a brief introduction to the excellent features of statistics:

(1) Support pop-up window statistics to provide more accurate statistical results.

(2) The display of statistical code of the appearance of more than 13 kinds of styles, can be arbitrary selection of statistical style.

(3) for webmasters that do not have a Web page code base, it provides a default reference style for use.

(4) Detailed statistical items, comparable to the paid statistics website.

(5) The service is perfect, and it provides the list of the visits of its statistic websites.

Tips:

Because arjunolic statistics belong to personal website, in order to the development of the website, Stationmaster had to put more advertisement in the website, this is also the flaw that the station exists. But since the webmaster provided us with such excellent free service, this flaw is insignificant.

Ten, more detailed website log analysis

General site statistics for the primary application only, if the site has its own independent server, or the purchase of virtual host to support the download server log file function, you can use professional Web log analysis software to carry out the data analysis of the site. This can be more detailed statistics on the site data, the implementation of SEO projects, as well as the safety of the site testing work. And we can also through the site log records, to understand whether the site resources are hotlinking, and after the intrusion of IP positioning measures.

Tips: What is a Web log?

Most Web server software, such as Windows default IIS (Internet Information Server Web Information Service), and Apache, all have the ability to generate Web site running and access logs, making it easy to query the parameters of a Web site run. Typically, a server using a Windows system uses its own IIS software, and its generated running information is the IIS Web site log, which is usually a text file with a. log suffix, which is stored by default on the server's%systemroot%\system32\logfiles \ folder.

The access log for the IIS service, which records the information that the server is running. Can be used to statistics the access status of the site and so on. In addition, according to the log file, query to search engine spiders crawling situation, so that the site's Search engine optimization project for more detailed analysis. General Web site log files can record the Web site access to the client's IP address, user name, server port, method, URI resources, URI query, protocol status, and many other parameters.

The log files generated by Apache software mainly include access logs and error logs. Similar to the IIS log, the access log records the process of all requests by the server, primarily recording information about the customer, such as access time, content, address, and so on. The error log records data such as the details of the server error. The location of the log files is set by the primary configuration file httpd.conf.

1. How to enable logging

Because the Windows Server system's default IIS (Internet Information Services) is more widely used in the country, we illustrate this system as an example.

First step: Open Internet Information Services (IIS) Manager, and expand the list of sites, select the right key on the site where logging is required, check the Enable Logging checkbox, and then set the format for logging, with four types to choose from: IIS log file format, NCSA Common Log file format, ODBC logging, and the default format for the log format file.

Figure 8, Figure 9 Logging of server enabled

Step two: After selecting a log format, click the "Properties" button on the right to set the logging details, respectively, the time and manner of the log generation, and the directory where the log files are stored. If the site traffic is large, you can set the file size to create a new log options, set up in general according to the size of the log file settings.

Tips:

Because the log file is stored in C disk by default, it is easy to reduce the usable capacity of the system disk and also cause the security hidden trouble, so it is recommended to store the file in other disk.

Step three: If the default storage directory already has a log record generated, you need to manually move it to a new folder. In the logging properties, you can also set advanced logging extension options, where you can set up your own requirements, such as shutting down Web site information that does not require logging, thereby effectively reducing the size of the log file.

Figure 10 Server log Advanced Settings

Tips:

To ensure the security of the log files, and to avoid the default store C disk is full of bulk log files, you can modify the folder where the log is stored.

2. Basic Application log analysis learned website data

Although we can use Notepad or other text editing software to open the Web log, but for a slightly larger site, the resulting log file is large enough, easily on the hundred MB size, even in the system after a brief suspended animation opened the log file, manual can not be analyzed from thousands of data.

Here we need to use a special log analysis software for analysis, we have a Nihuo Web Log Analyzer (Fire site Log analyzer) to explain, other analytical procedures and webtrends, awstats, etc., can choose to use according to their own needs.

(1) Using Web log analysis software

The first step: Download the installation software. To carry out the analysis of the Web site log, you need to download the software first, this is recommended this green-free version, software size of 51.15MB, download directly after the decompression can be used. (Software address: Software/nihuo Web Log analyzer.rar)

Tips:

Software can be downloaded directly to the server, and if you are running on another computer, you can download the Web log files to your local hard disk or use FTP to get the files.

Figure 11 Fire Site Log Analyzer

Step Two: Add the quarantine site. Open the folder Nihuo Web Log Analyzer under the Nwla.exe file, to start the analysis of the log file, you need to add a Web site. Click the New-new Project button, follow the prompts in the pop-up dialog box, and then enter the next step, entering parameters such as Web site address, first page file name, and so on. In the final steps you can select the type of Web log file, as well as the location, etc. (figure).

Step three: Test the build report. After the site is added, click the right button to select "Analyze", the software will automatically start the analysis of the log file, if the log file is larger, it will need to wait for a long time. The progress of the analysis is displayed as a percentage of the progress bar. When finished, the software generates a report document in HTML format.

(2) Website Statistics Chart

Software generated statistical documents are more detailed, and there are statistical charts can be intuitively informed of the data. Can also be based on their own needs to generate more than 80 kinds of statistical charts, charts include a variety of forms, such as three-dimensional statistics and graphs.

Figure 12 Software-generated statistics chart

Access a list of resources you can view multiple data, such as how many people visited the site during a certain period of time, and the total number of views visited. Their origins and the pages they browse can also be easily counted.

(3) Server log analysis

In-depth analysis of the site, can be effective on the site of the current assessment of the situation, so that the development of the site detailed planning.

The software supports automatic log analysis, and can customize the running schedule, which enables software to run automatically on the server. It also supports multiple log formats such as Apache and IIS extend, and compressed log files in GZ, BZ, and ZIP formats.

3. Search engine optimization Look at the footprints of spiders

Small knowledge:

Search Engine "Robot" program is called "Spider" program, refers to the continuous execution of a task of software programs. Because the robot program that is used to retrieve information is like a spider crawling over the network, it is commonly called "web Spider" (Spider). Only pages crawled by spiders will be saved to the search engine's servers and displayed in search results.

In the statistical chart has a "network spider" The list, may display the search engine robot the crawling file and the time and so on each parameter, thus we can conveniently analyze the website to the search engine friendly degree.

To view the report, you can turn on the browser and platform-web spiders list to see the histogram chart, detailed data list, and spider IP Ranking.

Figure 13 Search engine Spider crawl Datasheet

4. Analysis Log Guard Site security

Web log can not only play a statistical basic data effect, for the site security, can also play a role. If the most common site resources are referenced by other websites, if the external call of the picture or file traffic is too much, it will affect the normal service of the server.

(1) Resources stolen?

In a software-generated statistical report, there is a list item "Access resources," where the hotlinking file list clearly lists files referenced by other sites in the server. And you can get a clear picture of the file's clicks and the amount of traffic and network bandwidth consumed.

Figure 14 Resource embezzled list

(2) Anti-search invading geese over leaving marks

Because the Web log records all the data in the operation of the Web site, if the site is found to be malicious intrusion, you can through the log records for analysis. Analyze the log to be careful enough, for large volumes of data, you need to first remove the irrelevant records before viewing, here for a simple example:

#Software: Microsoft Internet Information Services 5.0

#Version: 1.0

#Date: 20081218 03:091

#Fields: Date Time CIP Csusername SIP sport Csmethod csuristem csuriquery scstatus cs (useragent)

20081218 03:091 192.168.1.66 192.168.1.88 get/test.asp (mozilla/4.0+ Digext)

20081218 03:094 192.168.1.66 192.168.1.88 get/testerror.gif (mozilla/4.0+ Digext)

With this IIS log record, you can see that December 18, 2008, A user with an IP address of 192.168.1.66 accesses a page test.asp by accessing the 80 port of the 192.168.1.88 machine, and the user's browser is compatible\;+msie+5.0\;+windows+98+ Digext, experienced administrators can also use the Server security log, FTP upload run logs and other data to determine the intruder's IP address and intrusion time.

Please pay attention to the following other chapters in chapter sixth:

Xi. Practical Website Promotion method

RELATED links:

The successful way of Internet Entrepreneurship (v.): Database backup and management of Web site

"Internet Entrepreneurship success: Web site planning, construction, promotion of profitable combat strategy" is a comprehensive explanation of the whole process of website construction of a book, is also the author of five years experience in the establishment of a summary of the station.

This book revolves around the whole process of website construction, from the beginning of the site planning, one by one explained the site creation, site content management, website maintenance, network marketing programs, website SEO, website profitability and other practical operations, and in the form of examples for you to introduce the success of the network business case and website operation of the misunderstanding, So that we can learn the most direct site experience.

A5 Webmaster Network will be serialized this book, if you want to first read, you can go to the Network of Excellence Online bookstore Purchase, the book in Xinhua bookstore throughout the country also has sales.

Author: Tao Qiufung (endto) publishing house: Computer newspaper Electronic audio-visual publishing house.