The successful way of e-commerce: don't hold speculative mentality

China's e-commerce has become the most rapid development of China's industry, much investment institutions and the attention of various industries, not only because of the creation of a group of successful electric business enterprises, the achievement of a group of legendary leaders. It is because the electric business with the market demand at home and abroad, the changing economic environment, the continuous deepening of competition, with the business needs of the continuous derivative of the new business model. This situation in any industry in the traditional market, can not be realized and imagined.

In addition to the most common business-to-business, Business-to-consumer, Consumer-to-consumer mode, there are B2M, C2B, B2B2C, Business-to-government and other new E-commerce models. The emergence of each new model, will be accepted for a period of time after the market demand verification, resulting in industry, industry, capital of the chain of market patterns reflected in China's e-commerce to bring new breakout points and opportunities.

The author believes that although the new E-business model enterprise development speed is still relatively slow, does not occupy the main market. But the key point is that each type of E-commerce model, it is possible in the original highly competitive space, to create a new area of marketing. So that the new electric business enterprises or the transformation of the electric business enterprises, there are still new market opportunities, to avoid in an electric business model must be hard to carry out the end, resulting in malicious competition situation.

Each enterprise has created a new e-business model, the creation of electricity business miracle, attracting investors opportunities, is a unique active factor in E-commerce in China. This has also become a lot of entrepreneurs or enterprises operating E-commerce in another starting point, although not in the original electric business model to profit, but through creativity and technology, to open up a new field of electrical business, so that the market, media and investors of all ages.

But the truly successful are in the minority. Because of the emerging E-commerce model, often did not experience the market test. Pompous hype in the strict business war, simply can not withstand the test, so will soon disappear from the market. The Great Leap forward type of electric quotient idea, also causes many enterprises to run the electricity quotient failure The root reason.

In 2008, China appeared the first C2B website. The site was created by a Chinese-American who returned from Wall Street, hoping to create an E-commerce giant website by creating a new model, combined with the experience of its own capital operations. Website Management in 2 years, has been CCTV, Beijing TV, Beijing Evening News and other media banks rushed to report. Also by the industry as the most promising innovative electric business model, and even by some associations as "the Most investment value" award.

However, pure innovation does not attract any funds. On the contrary, the model is not accepted at all in the domestic market. Companies have been trying to wait, so the propaganda of the site is not enough money. Internet users are not active, charging enterprises do not buy accounts, resulting in continued non-profit website. Initially recruited agents and distributors have also been terminated, the site in 2010 helpless layoffs closed.

Enterprises want to grasp the opportunity of E-commerce marketing, the construction of E-commerce channels, open up new e-commerce sales channels. We must establish a practical and progressive guiding ideology. Can not blindly pursue innovation, and ignore the actual economic environment, the form of business.

If said 500 million Netizen's huge consumption demand, gave the enterprise to operate the electric business confidence. So many of the venture capital institutions and individual generosity, it is to the company's determination to operate the electric business. It can be said that without a large number of venture capital intervention, all of China's E-commerce giants will not exist, the existence of E-commerce in China is also unknown. China's E-commerce Web site, there is no one to attract venture capital as a sign of success and help thrust. And in the industry, to get the venture capital of the electric business site is undoubtedly the most foot, burning money the most ruthless, the most breath. After all, get a huge amount of money, first of all, to ensure that the enterprise in a certain period can be food and clothing, no longer worry about profits or losses. Second, from the Board of directors to the executive team, is tantamount to their own life in the next half have a full security. Once again, get the investment, you can speed up the expansion and promotion efficiency, in order to make the pie bigger and better preparation.

To get venture capital, a successful listing, does not mean that the enterprise eventually to the victory, after all, "delisting" enterprises have been a few. But there are still a lot of companies would rather "lose money" listed, is hoping to borrow the upsurge of investment, to maximize the circle of money. There are also some electric dealers due to the venture capital, its business strategy by the investment side of the serious control or even interference, and ultimately lead to failure. Under the lure of interest, venture capital is both an angel and a devil, or even an entrepreneurial goal of an electric business enterprise.

Everything is speculative psychology in trouble, E-commerce in winter or spring, have a stable and powerful target crowd. There is no need to add the guilt to the electric dealer because of the speculation of group buying. But similarly, the electric businessman should also guard against this, the speculation does the electric trader must fail.