The successful way of Internet entrepreneurship (10): You can also be a successful webmaster

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Successful web site can be used for reference, for beginners of internet start-ups, how fast through the build station to earn the first bucket of gold, to understand and learn from the successful profit model of the website is very necessary.

You can also be a successful webmaster

Do you want to know how a webmaster locates and builds a website? Do you want to know how a webmaster is to the Web site traffic step by step big? Do you want to know how a webmaster operates and manages the site? Even if you are not a webmaster now, have you ever thought that one day you can become a millionaire, or even tens of millions of stationmaster? If you are struggling to be the webmaster, have you ever thought that one day you can get a daughter from a webmaster to buy the experience, the achievement of a career? This chapter will take you slowly to solve these "inscrutable" puzzles.

TSE, win. To understand a webmaster's idea of building and operating the road, it is necessary for his site in-depth research and analysis. To evaluate the success of a site, we must analyze the site's positioning, characteristics, promotional models, the user's stickiness and profit model.

Positioning: When we face a Web site, we must first think about the site of the target user is a what kind of group? How is the development direction of the website to be planned? These are the problems that determine the value of the site in the first place.

Features: In the Web site rampant today, how to shape their own shining points? How to seek differentiation in similar websites, and form a unique competitive edge? The features of the site are like the personalities of everyone. If you want to stand out from the crowd, you must show your individuality.

Promotion: How to show "personality", how to let users understand your personality? stationmaster can weigh and choose various promotion way. Network promotion or non-network promotion? How to control the input-output ratio? These are the things that make the webmaster take pains.

Stickiness: When users come to your site, you will find that the open web World brings open web traffic. Who can meet the needs of users, who can provide users with the most satisfactory service, who can let users linger, who can rely on stickiness to gain the flow of the site.

Profit: With the flow is equal to the profit? The reality tells us, some traffic considerable website does not bring to the stationmaster with its value to match the economic benefits. Should be introduced into the traditional network advertising and promotion of the revenue model? Or should it be combined with the traditional non-network industry? Should profit be earned from users? or should we profit from companies and businesses? Different site positioning determines the different profit model, different ways of thinking webmaster determines how much the site revenue.

Team: There is no denying that some successful websites are created by individual stationmaster single-handedly. But what about the site? More sites need a cohesive and battle-fighting team to support it. Please do not forget that, when the venture capital company examines the investment value of a website, the ability of the team to be neglected is likely to become a critical research content.

We will be based on the above 6 important standards, the specific website for example, for everyone to make a comprehensive analysis.

Second, share the stock of the city network

Site: Stock City Network http://www.stockcity.cn

Type: Free to provide simulation stock software, financial information

Webmaster: Yang

The 2007 stock market was so hot that many people became shareholders. Many financial websites in this golden period has been unprecedented growth, the stock City network is one of them. Can be in the division of the financial site of a piece of soup, shares of the city network naturally has its extraordinary place. Webmaster Yang in QQ signature wrote: "Improve the user stickiness is to improve the value of the site!" Maybe this is one of the "secrets" of his success in the Stock City network.

1. Characteristics of the Stock City Network

More and more people are looking at the stock market in the 2008, and there are more and more websites related to the stock market. In so many websites, if you do not have their own characteristics, you can not survive. The reason why the stock City network can survive is very good, in addition to the information is wide, the information is all outside, itself also has many unique places. The simulation of the stock is the largest one bright spot.

Feature 1: Simulate stock trading

Because the stock market is a big risk, especially for beginners, a little careless will be wiped out. So before you step into the stock market, be prepared. In the stock City Network for these beginners to provide a simulation of the stock market, can not spend a penny of the case, to the experience of stocks. Stock City Network simulation of the stock supply of online and software two ways, the former refers to the site can directly simulate the stock. The initial capital is 10000 yuan and can then be used to buy and sell stocks. To get more original funds, you can go to the forum post or recommend friends to the website. And all the stock data is true, that is to say what the reality of the market, in the simulation of the stock is what it looks like. and software simulation of stock market with online simulation is similar, but also the use of real stock data, but more functions. The lack of place is the need to download the client to install, more trouble.

Figure 1

Feature 2: Stock Video Tutorials

In addition to the stock City network simulation of this bright spot, stock video tutorials are also a lot of people's attention. Up to now the stock City Network a total of 173 stock video tutorials, through these video tutorials, can have a more intuitive understanding of the stock market.

Feature 3: Special report

There will be big events in the stock market at some stage, and these big events will affect the volatility of the stock market. In the Stock City network, each big event will be a special report to comprehensively analyze the impact of the event on the stock market. Shareholders can be based on the in-depth analysis of the stock market to determine the future development trend of stocks, buy or sell!

Figure 2

Feature 4: Statistics

To enter the stock market, we must be familiar with the data in the stock market, only in this way can make a profit. Stock City Network provides a variety of stock market data statistics, investors can use these data to further analyze and judge the stock market to choose the right stock.

Figure 3

2. User Experience

(1) Beautiful page

The interface of the stock City network is not too many bright spots, with the red tone mainly, it is estimated that the red in the stock is the meaning of the rise. The channel classification of the stock City network is very clear, so that users can find the information they need in the shortest time. But slightly insufficient is the Stock City network search function is weak, only provides the active search, but the passive search function basically does not have, cannot better guide the user to carry on the inquiry.

Figure 4

Figure 5

(2) Information rich degree, and update quantity

A website has a good appearance, but the content is empty also will not have too many people attention. At this point the stock City network does a very good job, basically involves all the information related to the stock market. In addition to domestic stock quotes, there is also a lot of information on the international stock market. Stock City Network in the stock of the information is also very rich, we can in the stock, and learn more financial knowledge, to improve their level of stocks greatly help.

Stock City Network channel More, the amount of information updated daily to reach 200~300, but most of the information reproduced, the original part is not a lot. If the amount of information to ensure that the number of updates, add some original information, I believe that more people will welcome.

(3) Interaction and communication

Most of the Web site now uses the form of Web 2.0, that is, to interact well with users, only in this way can increase the stickiness of users, so that more people participate in the site. In the Stock City network provides a very good interactive function, mainly divided into games, forums, chat shares three parts. In the game part can let the player and the player carry on the communication and the exchange, how buys and sells can obtain the bigger profit. Because the game in the market and the same as in reality, so if the profit or loss is the same as the reality, more can stimulate the exchange between players.

And the stock city has its own forum, the forum is not a lot of forums, but relatively concentrated, conducive to the discussion between users. We can share the experience of the stock market, the things we encounter with other investors. In addition to the Forum, shares of the city network chat stocks bar, chat shares with the forum is more similar, but there are differences. Talk about stocks it is mainly based on the stock code to classify, select the corresponding stock code, you can enter the discussion area, which only for the stock discussion, so you can get information about this stock.

Figure 6

3. Business value

The Alexa ranking of the stock City Network is 24949, within 30,000, the list from the world to see is not bad. From the Alexa statistics to be able to know, the stock City net every day independent IP in 11700,PV is 207090, that is to say, each user average access to about 20 pages. Generally speaking, a site's IP and PV difference between the more disparity, it shows that the more popular site, from here can be seen to the stock City network is still very attractive users. And the stock city network and other sites are not the same, their user groups are relatively single, are shareholders, so the site is strong. Such a single-minded user group, with strong commercial value, advertisers can effectively put ads.

For the moment, the profit model of the stock City network for Google ads, local advertising, shares of the city tycoon recharge these several. The main profit model or Google ads, through the user clicks on Google to provide advertising to earn a certain amount of advertising fees. Second, the local network also set up a part of the advertising, advertisers in the form of a cycle to buy ads, which is also one of the sources of income of the stock City network.

Shares of the city network can also be a monopoly game to gain profits, the stock market tycoon is a simulation of the stock market game, divided into free users and members, VIP users. Free users can play the game without spending a penny, but the game is less functional. However, if you spend money to recharge, you can become a member and VIP users. You can trade the money in the stock market for real things. There are also some advanced features that are open only to members and VIP users. However, for the moment, the stock market tycoon game Recharge is not the main profit point, the entire site or Google advertising and local advertising as the main source of revenue.

4. Webmaster Interview

Figure 7

A handsome and funny 24-year-old Ningxia young man, a school dropout, a webmaster, when he walked in the bustling crowd, you can not know the story behind him. Some people say that the generation has slowly become the mainstay of society, the same as 80 after the small series in the beginning to know the almost the same age webmaster, the heart of the admiration of the feeling. In Yang signature, "improve the user stickiness is to improve the value of the site" is like a spur on their own, but also a symbol of the site's business philosophy. Today, we will ask a few questions to the webmaster Yang of the Stock City network.

Stock City Network in the future to their own positioning, there will be other suitable for the new shareholders software?

Yang: Our position is the investor's teaching platform, with the development of China's economy, a variety of financial investment instruments will be more and more people involved, will generate a large number of new investors, they desperately need a comprehensive platform for them to grow, and China as a whole has not been deeply involved in this area, as we develop, All kinds of simulation systems will be introduced in succession, the initial entry of investors will accompany us to grow. The game form to packaging simulation of stock software, is to reduce the technical threshold of stocks, improve interest, attract more people to participate.

Website to professional development, but still have a lot of professional web site suffering no traffic, should be from what aspect?

Yang: I think we must have their own characteristics in order to attract users. Professional web sites have specific target audiences. Investors have a circle of friends on the Internet. If he thinks you have a special site, he will definitely introduce it to friends in his circle. Many users of our site are so many. Therefore, the site should have a clear positioning, do specialize in fine, in the absence of complete stability, the complex will only slow down the speed of your development. There is also a, do the website, if can with the professional software combination, will be twice the effort.

If anyone wants to replicate the pattern of the stock-city network today, how likely are you to succeed?

Yang: A Web site in the absence of absolute monopoly, with 99% of the replicable. The current stock-City network is no exception. It must be stated that even if you have the ability to replicate this model, you can not reproduce the timing, geography, people and opportunities. Today, I'm going to talk to you about the purpose of inspiring people to think. I don't encourage you to copy. In communication and thinking about what kind of web site to suit their own.

What are the measures to further improve the revenue of the future stock City network?

Yang: or the old saying, improve the user's stickiness is to improve the value of the site!

5. Website reviews

Station, such as its people, Stock City Network webmaster Yang very smart. Good at communicating with people and external cooperation; Stock City network through the virtual stock market software and stock Resources browser Two magic weapon, firmly grasp the heart of a part of the shareholders, just over a year to grow into a more well-known domestic stock sites.

Stock City Network user group positioning is very clear-low-end investors. Shareholders are Chinese netizens have a high value of a group of people, but the senior investors have been the portal site and large financial sites carved up, as the November 2006 only to cut into the market of personal sites, the stock City network is difficult to attract this part of the people. Yang wisely captures the rare continuing bull-market opportunity and for the bull market in the number of new shareholders and weak risk tolerance, launched on the new investors and low-end investors extremely lethal virtual stock market and information services, and by virtue of webmaster in the media and webmaster Circle fruitful cooperation and promotion, quickly established the heel, opened the situation.

Although the first step in the success of the stock City network, but can provide virtual stock market and financial information sites abound, the characteristics of the stock city is not not replicable, in the already have a certain user base, to strive for new users and retain old users become equally important, user experience has become the core competitiveness of the era of homogeneity.

Stock City Network current revenue is relatively ideal, but the profit model is still relatively single. I'm glad Yang is already making a different attempt. The city network already has a number of valuable users, how to retain this part of the users and create greater value for them, thereby enhancing the value of the entire site, and achieve faster revenue growth, is the biggest challenge for the stock City network.

Please pay attention to the other summary of chapter tenth:

Third, the automobile China makes the most practical automobile website

Four, CG art pioneer-cgfinal Network

emerged female network with specialization direction

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The successful way of Internet Entrepreneurship (IX.): Refusing to cheat and correctly placing ads

"Internet Entrepreneurship success: Web site planning, construction, promotion of profitable combat strategy" is a comprehensive explanation of the whole process of website construction of a book, is also the author of five years experience in the establishment of a summary of the station.

This book revolves around the whole process of website construction, from the beginning of the site planning, one by one explained the site creation, site content management, website maintenance, network marketing programs, website SEO, website profitability and other practical operations, and in the form of examples for you to introduce the success of the network business case and website operation of the misunderstanding, So that we can learn the most direct site experience.

A5 Webmaster Network will be serialized this book, if you want to first read, you can go to the Network of Excellence Online bookstore Purchase, the book in Xinhua bookstore throughout the country also has sales.

Author: Tao Qiufung (endto) publishing house: Computer newspaper Electronic audio-visual publishing house.