The successful way of Internet entrepreneurship (eight): Introduction of large advertising alliance

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

After the site through the promotion of access to traffic, profitability is the next issue to consider. What is the profit model of the website, how to choose the Profit method which is suitable for oneself site, is the question that this chapter needs to discuss deeply.

First, divergent thinking to maximize the profitability of the website

At present the personal website obtains the income by the advertisement to be getting low, many stationmaster does not know besides puts the advertisement to be able to use what way to profit. And do not know how to locate the site type. In fact, there are many types of Web site profit model, the following list of several of the most common patterns, and most of the profit model is derived from this.

1. Professional, profit based on characteristics

This kind of website features is more professional, itself is relying on convincing professional knowledge to affect users, so that users willing to pay to see information, the site itself is relatively high advertising value, easy to attract high-quality advertisers.

Professional nature of the site for the webmaster requirements are also relatively high, not only requires a very deep professional knowledge, but also have a strong ability to innovate, such as Eric, is a professional data analysis, ranking as the foundation of the building, and later only imitators, but the imitators want to exceed the standards of the establishment, the need to pay a high price, And it's almost impossible.

If you do this kind of Web site, do not think of imitation, imitation is no way out, to find more, try more, perhaps in your inadvertently, new standards are created by you.

2. Charge through website content

For example, the establishment of an English learning materials for the toll member station, this site will have a loyal member, you can regularly collect membership fees, if other sites want to have a large number of loyal members must work on the content. But if there are a lot of similar free websites, must be in good content at the same time, also have to find ways to control the loss of content, this kind of Web site has a point to note is that if the short-term can not be done quickly, it is easy to model and content will be copied, and then easy to fail.

Figure 1 Material Web site based on content charges

3. Profit from the provision of services

Through all kinds of value-added services to serve the user's advantage is that the netizen services well, naturally it is easy to profit. If the site can be in-depth analysis of a certain type of user needs, know how they need services, and then fully understand the situation of these netizens, to help them solve practical problems, it is easy to establish a very good relationship with users, then the site can be very convenient through such value-added services to make a profit.

But often make this kind of website, can not biting quickly, need to slowly the user to cultivate, increase the user's stickiness. The site and the services provided are as far as possible to do a professional enough to form a certain degree of influence in the industry, and then to serve the object and the object of service charges, so that the site profitable on the smooth.

4. Provide intermediary services for profit

Now many websites of commercial service nature, they charge themselves as a platform. There are many sites, have defined themselves as a platform for the industry to provide a platform for the parties, so that the buyer and seller transactions, from the collection of fees, so the larger the volume, the higher the profit.

But the electronic Commerce transaction type website development space already is small, because already has Taobao, pats the net and so on many large internet companies joins. But personal webmaster can seek development in specialization, for example, do vertical transaction intermediary platform, and the website can collect intermediary cost profit.

Many small and medium-sized sites often can not directly find advertisers, to be profitable through advertising, you can take the way through the Advertising Alliance, advertising alliances to avoid direct contact with advertisers, even if the flow is not very small can be put into advertising.

Second, the Advertising alliance to choose to be cautious

Tips: What is an ad league

Advertising Alliance is similar to the nature of an intermediary, advertisers will need to promote the product or site to the Alliance, the Alliance to make various types of advertising code, and small and medium-sized owners can apply for advertising alliance members, so that the code on their own website, The Affiliate system will be counted according to the number of clicks or registrations or sales generated by the Web site, and then be paid as a webmaster. Advertising Alliance is a multi-party win scheme, with the communication of advertising and webmaster good function.

Advertising Alliance is one of the main sources of profit for small and medium-sized websites at present, but the current domestic advertising alliance is mixed, large advertising alliance advantage is stable income, but the application threshold is relatively high. Small and medium-sized advertising alliances are very numerous, and have a variety of payment and delivery methods, such as CPA, CPM, CPC and so on. Advertising prices are not the same, to choose the right advertising Alliance, need to start from the following, to see the second listen to the three observations.

1. First look at the business qualification

Select the Advertising alliance must pay attention to its business qualification, such as business license and ICP are essential, before applying for an ad league, must first look at the strength of the company. Whether has been operating for many years, if inadvertently selected some of the flood of small alliances, there is likely to be delinquent advertising fees, fees and high rates. Even some ad league is only a "shell company", once the operation of the problem is likely to "run away."

2. Second inquiries about the credibility of the Alliance

After understanding the alliance's qualifications, but also need to understand the credibility of the alliance, because there are some large advertising alliances, there are still the amount of deduction and so on. The amount of deduction is that if the ads are 1000 clicks, but the league is only the remaining half of the click, so advertising costs will naturally only half.

Generally we can post in various webmaster forums, or find familiar webmaster friend inquiries. Because now the domestic alliance basically has more or less the amount of behavior, in the selection of alliances should be more than the credibility of their understanding, the choice of high credit Advertising alliance.

3. Careful observation is essential

For the ad league, there are some details to watch, such as the billing cycle for advertising expenses. Most of the Union's settlement cycle is one months, there are weekly settlement, some SP service Alliance even have daily billing ads, select the Ad league should also pay attention to its billing cycle. In the beginning, it is best to select a short payment cycle to carry out the test, so that you can find out the possible problems as early as possible.

In fact, in the choice of advertising alliances, the most important thing is based on their own type of website, choose the appropriate advertising content and the way to put. If you want to have a long-term development of the site, you need to choose the content of high quality advertising, because there are many alliances to provide ads are not formal, if the launch of similar ads, not only will affect the image of the site, but also detrimental to the long-term development of the site.

Tips:

Some advertising alliances in order to attract webmaster, will be set up a high price of advertising, but often such alliances will be deducted by the way, that is, do not return to the real advertising data, in the choice of alliances can not only look at the price of advertising, to be compared in a variety of ways.

Iii. introduction of large advertising alliance

Reference Google AdSense

Address: http://www.adsense.com

Features: Dollar currency payment, low application threshold.

Introduction: Google AdSense is Google's Advertising Alliance products, you can let the site publishers in their own site display ads and earn revenue. It is currently the most popular, but also the most popular advertising alliance platform. It still pays for the advertising costs in dollars.

Web site in the application to join Google AdSense, that is, Google's content publishers, as publishers can display on their own website Google keyword ads as well as search, feed and other types of advertising forms, the system according to the number of times the ad was clicked Pay Commission, If the end of the Month Advertising commission of 100 U.S. dollars, users can be through Western Union remittance or check the way to obtain advertising costs.

Figure 2 Google AdSense

(2) Baidu Alliance

Address: http://union.baidu.com

Features: Fast code speed, high credibility.

Introduction: Baidu Alliance is the search engine Baidu's advertising alliance, relying on Baidu's brand and its auction ranking model, is the more influential one of the advertising alliance. Baidu Alliance offers search services, theme promotions and other value-added services. A lot of reputation is very high website and software also and Baidu Alliance cooperation, the influence of these partners covers a wide range of domestic netizens.

However, the application conditions of the Baidu Alliance is higher than other alliances, it's ranking of the site and flow and other parameters have certain requirements, some just set up the site or traffic is not the site of the application of Baidu Alliance.

Figure 300 Degree League home

(3) Ali mother

Address: http://www.alimama.com

Features: Application threshold is very low, use Alipay payment.

Introduction: Ali Mother is an internet advertising trading platform. Mainly for the distribution and purchase of advertising website. Its advertising forms include on-time billing, advertising, billing and Pay-per-click advertising. The main push on time long billing ads. Many websites have joined Ali's mother by selling ads to gain revenue. The advantage is the threshold of application, even personal blog can apply. The threshold for payment is also low, and advertising fees are paid through Alipay.

Figure 4 Ali Mother Home

Iv. is the website suitable for profit through advertising alliance?

Google AdSense is an international advertising alliance, because of its high reputation, while the advertising unit price higher than the domestic advertising, and relatively rich in advertising content, but also the use of dollars to calculate advertising prices, so well received by the majority of webmaster favorite. But some stationmaster is also very troublesome to it, the income always cannot raise. The same PV two sites, one day may be 100, another point may only be 10, the reason is that the Web site type is not suitable for Google Adsense, can not attract users to hit the high price ads.

Figure 5

What type of site is suitable for placing Google AdSense ads. The most suitable for Google AdSense site can be divided into the following three categories.

Industry sites. This kind of site's advertising unit price is high, at the same time the user in the page browsing content also easier to find attracts its attention the advertisement, then clicks. But this kind of site construction and maintenance needs to have experience, otherwise there is no traffic site even if Google AdSense unit price is relatively high also have no way to gain revenue.

Professional class site. This area of the site is relatively easy to build, material and data are more, maintenance and update is also very convenient, but because of this, the number of such sites is the largest, direct result is the larger the professional site unit price higher, the smaller the site unit price lower.

Classified information site. Classification information Station covers a wide range of content, the same type of advertising opportunities are also greatly increased, CTR and unit price rise naturally is conceivable. But it's not easy for a subclass site to succeed.

Not suitable for Google AdSense site

Entertainment station. This kind of site traffic is huge, but the advertising unit price is recognized low, more suitable for SP Alliance or other advertising alliances. If you insist to do Google Adsense, you can only rely on a huge flow in exchange for clicks to reduce the income gap with other sites.

Tip: What is an SP federation.

The SP is the service Provider (services provider) abbreviation, refers to the telecom value-added service provider, namely through the operator provides the value-added interface to provide the service for the user, then by the operator in the user's mobile phone fee and the broadband fee deducts the related service charge, finally the operator and the SP again according to the proportion. SP Alliance is actually a mobile phone information business, the establishment of a business, will automatically deduct a certain amount of money on the phone, some businesses through a number of relationships contracted telecommunications unicom business, and then find someone to help them to develop, to earn a certain difference.

Download station, movie station, picture station. All three types of sites involve a similar copyright issue. Serious violation of Google AdSense agreement, so often will be Google down the right or the closure of the account. Especially the picture station is the most difficult to do, because Google AdSense to be based on the text content of the page to analyze and then produce ads, and the picture site description text too little, so the probability of high price ads is very low, resulting in very small profits. If this kind of site has a lot of traffic, do other advertising alliances also may not be.

Please pay attention to the other chapters of chapter eighth:

Five, the Website advertisement optimization method

Vi. Google AdSense Application for actual combat

Seven. Analysis of advertising clicks, enhance the revenue of the website

RELATED links:

Internet Entrepreneurship Success (vii): Using SEO partners to optimize the site

"Internet Entrepreneurship success: Web site planning, construction, promotion of profitable combat strategy" is a comprehensive explanation of the whole process of website construction of a book, is also the author of five years experience in the establishment of a summary of the station.

This book revolves around the whole process of website construction, from the beginning of the site planning, one by one explained the site creation, site content management, website maintenance, network marketing programs, website SEO, website profitability and other practical operations, and in the form of examples for you to introduce the success of the network business case and website operation of the misunderstanding, So that we can learn the most direct site experience.

A5 Webmaster Network will be serialized this book, if you want to first read, you can go to the Network of Excellence Online bookstore Purchase, the book in Xinhua bookstore throughout the country also has sales.

Author: Tao Qiufung (endto) publishing house: Computer newspaper Electronic audio-visual publishing house.