The successful way of Internet entrepreneurship (10): Successful website Case analysis (3)

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Successful web site can be used for reference, for beginners of internet start-ups, how fast through the build station to earn the first bucket of gold, to understand and learn from the successful profit model of the website is very necessary.

You can also be a successful webmaster

Second, share the stock of the city network

Third, the automobile China makes the most practical automobile website

Four, CG art pioneer-cgfinal Network

emerged female network with specialization direction

Six, change the network experience DIY pictures of the fun

The above details can go to article "Internet Entrepreneurship Success (10): Successful website Case Analysis (2)" read

Seven, Vista house exists because of value

Site: Vista Home (http://www.vista123.com/)

Type: It technology class web site

Webmaster: Assassin (Zhang)

Vista home in March 2007, the current site of independent visitors 130,000, visits more than 800,000, the forum daily number of posts more than 10,000 stickers, registered users up to 270,000. At the same time, Vista home of the English version of the site traffic also broke through the day 20,000 IP. This site in addition to providing comprehensive vista information and resources, but also independently developed a variety of software products, is a small number of software development and Web site content at the same time parallel to a site model. One of the original free software optimized for Windows Vista operating system, "Vista Optimizer master", has more than 3.5 million downloads.

1. Site positioning

Standing as its name, through continuous development, Vista home has now become an original Vista tutorial and software-oriented, while providing Vista related desktop wallpaper theme resources, as well as the exchange of the community's omni-directional visata system-related interactive service class site.

2. Website feature and Promotion mode

The biggest feature of Vista home is that it has its own original software, at the same time provide a large number of original articles, can help users solve a variety of vista-related issues, in addition, a variety of deep-processing resources also facilitate the user's download.

In addition, the interactive nature of Vista House is also relatively strong. According to webmaster Introduction, in the Forum plate "Vista has asked to answer" and "Vista Kaleidoscope" is two more special plate, the former has 5 full-time moderators for management and maintenance, every day to solve a variety of systems and software use problems; the latter brings together a wide variety of questionnaires, It allows users to participate in voting and commenting while also understanding the valuable knowledge and experience of other Vista users.

　　

 

Figure 23

Vista Home's operating model is the Web site, forum and original software in parallel mode, through the "Vista optimization Master" and "Vista one-click Restore" These software products quickly users understand the Vista home site, in turn, through the site and forum users to promote the software download and use. Both drive each other, promote each other, the needs of software users so that Vista House to launch more special application articles, and site forum users of the needs of the software is clear the direction of development. This kind of parallel mode, make the brand of Vista home to promote labor-saving and efficient.

3. User Experience

(1) page and channel

Vista Home Main station of the channel is roughly divided into tutorials, downloads, theme wallpaper, information four, the subordinate of the two-level channel classification more detailed, each channel's information is also relatively large. The main channel classification of the site is listed in the bottom of the homepage, the user can be targeted directly to enter, on the right side of the channel to provide the RSS feed button, to like the use of readers to browse the users to provide a great convenience. Users of the site comments using AJAX technology, user-friendly message and the article to make suggestions.

Because of the growing size of users, the Vista home Forum uses sing to create a Community system for its special development. System response speed is very fast, the classification of the plate is more reasonable. Forum Popular forums focused on resource downloads and theme wallpaper beautification area, the two sections of the daily posting volume accounted for the entire forum of about 80%.

(2) Information and update speed

Because the main content of Vista home is original and English material translation mainly, so the content of the daily update is not too much, you can see the site is a boutique route. In comparison, the forum post Peak day thousands of of thousands of posts posted on the volume is indeed called a mass of information.

(3) Communication and interaction

The article's comment system and the forum system greatly facilitates the user to exchange and the interaction, in this respect, the Vista house is doing quite well, many forum registered users to provide technical articles and resources every day, some enthusiastic netizens in the question and answer area to help others answer questions, there is a good interaction between the atmosphere.

　　

Figure 24

4. Website Profit status

The website's profit is mainly through the Google and the Baidu Alliance advertisement, according to the advertisement clicks to obtain the income. Many domestic first-line software manufacturers also put brand advertising, software ads occupy the vast majority of other software products in the same time to gain. In addition to maintaining the operation of the site and the cost of 8 people in the team, there is still considerable profit to be guaranteed.

5. Deficiencies of the website

(1) Although the article is more but loose

The number of Vista home articles is still more, but the organization is relatively loose, not for the novice and senior users of the article classification. Because often for users, are to solve a single problem, once the article too much and no good classification of time will let people at a loss.

(2) Website structure, article template is too single

The main channel of the website does not use the two domain name that is easy to remember, all articles use the same template, this causes the technical article and the Resource downloads class article to be difficult to distinguish, the suggestion can provide the different template suitable for the classification channel. For example, download class content using a simple download station interface, according to the user's browsing habits to adjust the structure of the page, this will allow viewers more intuitive access to the required content, user experience can be further improved.

6. Webmaster Questions and Answers

Vista Home webmaster Zhang (net name assassin) in the Webmaster Circle has a higher visibility, he wrote the "online money Sunflower Treasure" was reproduced on the Internet more than 100,000 times. His business in E-commerce and MMS are involved, it is said that Vista House is his most energy-consuming projects in recent years, the operation of these different areas of the site, webmaster How to respond freely, perhaps here Zhang can tell us the answer.

You have already invested in a number of site projects and profitable, but the nature of the site is not the same, then why do you choose to do vista home this site?

Zhang: Everyone has their own growth and development trajectory, I rarely do a variety of things at the same time. It should be said that different periods have different emphases. Do more often means that the complex, does affect the focus and energy, but different periods of contact with different business content, but also let their development when considering the problem more comprehensive. I am more focused on the operation of the website, holding an idea: To do a good job, otherwise do not do, I think the user feel good is the standard to do well.

The reason to do Vista home this site, from their own work a strategy. Because to do any project, competition is the resources available, standing on the shoulders of giants, the development of the business is very helpful. To do the wireless business because of that time China Mobile to SP business support. The Vista house, then, is because Microsoft's strategy in recent years must be the vista system. At the same time I also need to select a point into the client, the future trend is the site and the high convergence of clients, the traditional Windows XP software market under the competition has been very intense, and ahead of the first step based on Vista, now seems to be a right choice.

Many portals have their own Vista theme channels, they have strong web site influence and search weights, how vista is to deal with this challenge and unique?

Zhang: In the early days of Vista home, the number of users from the search engine is really not much, is basically the various portals of the Vista channel rule, but with the release of the Vista Optimization Master series of software and major IT site content cooperation, the weight of the Vista house rose very fast, Now in Baidu and Google search Vista, our site are ranked in the front. As for the challenge, I do not feel that peers are friends. I think everyone has only one enemy, that is himself. Defeated himself, and achieved the ultimate victory, the other peers are able to cooperate with each other, and has begun cooperation, which for the development of the industry as a whole, the user is a great benefit.

I have a center, that is the user's needs, in order to maximize the user needs, we still have a lot of road to go, the site itself there are many drawbacks, which requires us to constantly improve and revise, to challenge themselves.

You have been emphasizing the needs of users, how do you think Vista House to retain visitors?

Zhang: I think as long as they meet their needs, even if some users to solve a problem, may look at the walk, he will be our professional and sincere answer leave a good impression. Later if there is no solution to the problem, it will automatically think of our website.

Can you tell me something about the current team at Vista?

Zhang: There are 7 full-time team members, part-time editor and moderator team has 26 people, respectively responsible for the site and forum operations, editing, development and so on. As well as Vista optimization master, Vista one-click Restore software products such as the development of the next two months, Vista home site will be a big upgrade, will also launch two more powerful software products.

Whether the vista system or other systems, are life-time, Microsoft will also launch the next generation of operating systems, then Vista home will eventually go?

Zhang: We need to change, everything is life cycle, we must grasp this pulse. The demise of everything means the opportunity to innovate, and the current Vista house is based on the Vista system to save the future development of the experience, lessons, technology and other resources. Windows Vista is actually the beginning of a new era, and Microsoft's. Net Framework framework was developed from Vista, and our web sites and software were developed based on this framework, so that no matter how many generations the OS developed, This foundation is undoubtedly in line with the trend of development, the Chinese thought of the I Ching is not the promotion of homeopathy.

What is the current situation of the website and the development trend?

Zhang: Originally is intended to lose money to do the market, the first accumulation of users, but in last year's website opened the first month has realized the profit, this may originate from our network, soft strategy. Now almost every month to ensure that 30% of the profit growth, of course, it also benefited from the popularity of Vista operating system speed. The site also has a bigger profit source, which is our fast-growing overseas market.

Jokingly, a lot of people say to me that Microsoft should give us bonuses, although they have not yet given direct advertising sponsorship and support, but Microsoft China has made Vista home as the only one silver partner in the country to submit to Microsoft Headquarters.

As the conclusion of the interview, as a relatively successful personal webmaster, can give others want to do the site friends some advice?

Zhang: One word of closing, I almost sang the same song. When it comes to suggestions, I have really contacted a lot of webmaster, many webmaster friends are too obsessed with search engine optimization and site collection, traffic induction and so on, many are for the flow and do the site, not to their own development direction to make a position. My advice is: first analysis of their own, ask what they really like most, do their favorite things and constantly adhere to, and then analyze their own advantages and disadvantages of resources, along with the homeopathy, go forward.

7. Comments

The location of the Vista home is very clear and can be seen from its website and the name of the product. Let the rookie into prawns, let prawns drive more rookie, from the computer's most basic operating system application began, let the user's growth to skilled play. The services and products of Vista House make complex things simpler.

The website and the software is the Vista home operation One big characteristic, believed that they also saw the web and the WinForm Fusion tendency, to the future judgment and grasps, the market cut in and the localization, as well as the strong profitability these all can give the other stationmaster more inspiration. But too much focus on Vista also means future risks, and how to deal with the changes in Windows 7 and beyond is what Vista should focus on.

The value is the concept that Vista House has always adhered to, fresh information, practical tutorials, necessary software and landscaping resources, efficient and powerful system maintenance and optimization tools, mutual knowledge sharing Forum exchange atmosphere, precisely all highlight this point. Help the person, the person assists, helps more people, can obtain others ' help when realizes own dream.

Viii. 8684 bus network for travel convenience

Website: 8684 bus network (http://www.8684.cn)

Type: Vertical search site

Webmaster: Summer Every day

8684 Public transport Network (hereinafter referred to as 8684) was founded in 2005, mainly provide nationwide public transit line inquiries. Every day there are millions of people through the 8684 query bus lines, 4 years to accumulate more than hundreds of millions of inquiries, and such a well-known bus line query site, but is a personal website.

8684 is originally by the folk bus enthusiasts run a non-profit website, mainly provide all the city bus line inquiries, for everyone's daily life to provide fast travel guide. 8684 of the bus lines by many enthusiasts common maintenance, and strive to update in a timely manner.

1. Website features and profit model

The most important reason for the 8684 to stand out in many similar websites is that information is complete and updated in time. 8684 of the bus lines cover 446 cities, and the bus line has changed, generally will be within three days to see the results of the update. At the same time, 8684 provides a variety of ways to query public transport, you can choose the appropriate way to query, query results error.

8684 mainly through SEO and user Word-of-mouth promotion, search engine for 8684 brought most of the traffic, and many repeat customers for 8684 brought a large number of new users. At present 8684 only in the page placed Google ads, due to the flow of the site is very large, each month brings more revenue in million yuan.

2. User Experience

(1) Content setting and information

8684 to the main traffic information inquiries, in addition to ask the road bar, long-distance bus, day rental, hotel, food bar, weather forecast, carpool bar, map, WAP version and other channels. Most of the other channels to stick to the main, so that users have a good communication and interaction.

8684 now has 445 cities of public transport data, accumulated bus lines tens of thousands. Updated every day about 10 of the city's data, are users in the update data.

(2) Query experience

8684 Home page is very concise, similar to Baidu, here can be the most indirect way to query bus lines.

　　

 

Figure 25

If you click the Switch City button, choose your own city, you can enter the City Special edition, the interface is more complex than just a bit. This provides a variety of query methods, users can choose a way of their own accustomed to public transport lines, bus stations and public transport information inquiries.

　　

 

Figure 26

If you find a problem with your search results, you can fix it immediately. Overall, the 8684 search results are more accurate, and provide station name fault-tolerant function, even if the input of the wrong station name, will prompt the correct station name.

In the experience process, we found that the transfer information query is not intelligent enough, just mechanically according to the number of stations will transfer scheme listed. If the user is familiar with this line is OK, if not familiar with the line may walk unnecessary. 8684 in the transfer plan optimization needs to be improved, the most time-saving program to the front, so that users can find the most reasonable transfer scheme.

In addition to the bus line query function, 8684 also provides a lot of practical functions, provide a way to ask/carpool bar/day rental bar and so on. If you can not query how to take a car on the website, you may ask the way to inquire, also be a supplement to the function of the website. But relatively speaking, 8684 ask the way/carpool bar/day rental bar and so popular is not a lot of people, few posts. If you can ask the way/carpool bar/day rental bar integration into the public transport query function, enhance the interaction of the site and the user's stickiness.

3. Insufficient website

(1) The specific time of the vehicle driving the whole course

8684 of the data is more comprehensive, in addition to specific stations, there is the first bus and the last bus time, but slightly insufficient is, no vehicle to travel the exact time, so you can not know the bus from the beginning to the end of the time spent altogether. If can add a vehicle to travel the whole time, I believe it will be more user-friendly.

(2) Some cities are biased

Because 8684 involves 445 cities, because the data are updated by netizens, so there are some cities of the bus lines are biased. And some of the city's bus lines have been canceled, or have been rerouted, but are not immediately done on the site to modify.

4. Webmaster Interview

　　

 

Figure 27

Summer days are standard whenever, Yangzhou Yizheng people, now living in Nanjing. Originally in a network company to work, to others to do the website. and the establishment of 8684 is in 2005, the beginning of the time just do play, with the site continues to expand, resigned from the original work, full-time to do the site.

It can be said that the bus is our common people the most commonly used means of transport, what is the reason you think to do this 8684? In the early days of the site must have encountered a lot of problems, how to solve?

Summer days: Speaking of the 8684 establishment is very accidental, once one of my colleagues to go out to work, but to go to that place is unfamiliar, we are not very clear, the last colleague went out to hit the car. At this time I think if there is a bus to query the site will be more convenient. So it took one hours to write a simple program that was good to use. Then it was to find the latest data, after several improvements, 8684 of the prototype came out.

At the beginning of the 8684 can not do nationwide, because I was working in Nanjing, so at the beginning of 8684 only to do Nanjing bus part. Probably after a year or so, and did not deliberately to manage, because at that time they also have a job, not much free time. And at that time 8684 traffic is not big, less than 10,000 up. In the summer of 2005, after the second domain name was K, only registered 8684, which began to increase the city gradually.

Mentioned the 86,841 beginning of the problem, I personally think that the main funds, virtual host because of the flow of large, not to use, only to buy their own servers, and then hosted. A website do not know how to earn money, I did not do SP, and then know can put Google ads, finally a little income, the heart is no longer afraid. And when the economy wasn't rich, the money to buy the servers was borrowed. It is not easy to pay off the loan after a year's time.

I see your website is a nationwide bus line inquiries, involving the city very much. It takes a lot of time to sort out and update the bus data. How do you do that?

Summer day: 8684 no team, typical personal website. I am only responsible for website operation and promotion, as well as technology. The most important line update is relying on local users to maintain, I wrote a very simple update backstage, let them update themselves, I rarely ask. In fact, I am ignorant of the public transport, the public transport is dependent on everyone. Most of them are responsible for the maintenance of netizens, cooperation sites have some, cooperation is also simple, is the maintenance of data. Including how to transfer is the best, netizens will and I said, I only responsible for implementation.

Many netizens will be obligated to help you maintain data updates, what methods do you use to "encourage" netizens to do so?

Summer days: I did not deliberately "encourage" netizens to help me update the bus data, and netizens to help 8684 update the bus line data, mainly because we have a common hobby. If you like a thing, believe that you will do something for him. Because there are so many like-minded netizens support 8684, only the site today.

As far as I know, there are a lot of websites are using the data of your website, how do you look at this?

Summer day: Now better, we all know to do 8684 bus. Once the site is done, someone is staring, they make a good site, including the program, the page is better than 8684, but I have been improving.

Last year webmaster assembly, imitate 8684 of the site more, basically one months out of 2-3, traffic is also diverted a lot. Later I found something wrong, I did some data anti-theft measures, in fact, I also know that, for the master speaking, basically does not work. The most important thing is to do the website first, do a series of revisions, last November, the flow began to rebound, and now has been rising, said a conservative figure, fast 400,000 UV.

8684 for various reasons, there are many stations that are not very accurate. How can these inaccurate stations be corrected in the first time?

Summer day: I have error correction, will be verified at the first time. But because the amount of data is too large, there will be many errors, which is unavoidable. In the next 8684, it is possible to introduce award-winning error correction, improve everyone's motivation to correct error, as far as possible to eliminate those inaccurate station information.

What kind of transportation do you usually go out to take?

Summer day: I basically do bus, rarely take a taxi. Every time I go to the car, I often check in 8684. To say an interesting thing, a few days ago to Beijing, to a friend, he told me how to go to his. First to the subway station (take the bus), take the subway to a station, and then change the bus can go to him, I do. When I came back, I looked at the platform and had a direct ride back, and I was wondering. Go back to use 86,841 check, go to my friend that, 8684 give the plan to have direct car.

So go out later or use 8684 good, do not trust friends transfer scheme.

Now the network map has become a trend, the future of such services will be more and more perfect. The map can also directly query the line, which may affect 8848 of such sites, do you have any consideration?

Summer day: Map site before 8684, but we have advantages, the current use of 8684 of people to query the public transport is less than the use of maps, or even more. At present 8684 in the public transport query is the best and most authoritative site, a lot of data are collected from our site, but always do not our good!

For the 8684 of the future, is to maintain the status quo, or to make a breakthrough?

Summer day: I think the bus query this piece I have not done in place, the market share is still very small. 8684 now the flow seems very large, but in fact accounted for only 20%-30% of the market share, most of the traffic in the local site, there are some maps on the site. Local websites such as Beijing bus network, his traffic is my Beijing Branch station of the volume of more than 3 times times. Development, let it be natural, do their own work on the line. Do not think too much, just want to make it easier for everyone to find a trip plan.

5. Comments

Before comment 8684, I often go to this website to inquire about the bus information. Indeed, the existence of this site has brought a lot of convenience to our lives. 8684 provides a variety of inquiries, can be based on the station name, car name to carry out inquiries. If there is no direct vehicle, a transfer scheme is provided. and 8684 In addition to the bus line can be queried, there are many convenient services, user-friendly inquiries. But the site is slightly inadequate, query page ads too much to find a little inconvenience. And the site with the user interaction is relatively small, in addition to the forum, basically no interaction. If we can combine bus lines with the community, I believe it will attract more people.

RELATED links:

The successful way of Internet Entrepreneurship (IX.): Refusing to cheat and correctly placing ads

"Internet Entrepreneurship success: Web site planning, construction, promotion of profitable combat strategy" is a comprehensive explanation of the whole process of website construction of a book, is also the author of five years experience in the establishment of a summary of the station.

This book revolves around the whole process of website construction, from the beginning of the site planning, one by one explained the site creation, site content management, website maintenance, network marketing programs, website SEO, website profitability and other practical operations, and in the form of examples for you to introduce the success of the network business case and website operation of the misunderstanding, So that we can learn the most direct site experience.

A5 Webmaster Network will be serialized this book, if you want to first read, you can go to the Network of Excellence Online bookstore Purchase, the book in Xinhua bookstore throughout the country also has sales.

Author: Tao Qiufung (endto) publishing house: Computer newspaper Electronic audio-visual publishing house.

Book "Internet Entrepreneurship Success: Web site planning, construction, promotion of profitable combat strategy" has been serialized in the A5 home page, thank you for your reading. In order to better collect the readers of the book's comments and suggestions, A5 and author Tao Qiufung (endto) decided to organize "storytelling prize" activities, replies will have the opportunity to obtain books OH.

Activity Address: A5 together book author to send a book, replies will have the opportunity to get OH ~ ~