The successful way of Internet Entrepreneurship (IX.): compulsory advertising is unpopular

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

In the process of learning to build a station, often because there is no experience, made a lot of primary mistakes. Although these errors can play a role in a short time, they often lead to many problems in the subsequent development. In this chapter, we will introduce and analyze the error practices that often occur in the station, and explain the correct method of building the station for reference.

One, doctrine construction station can not be taken

Second, the loss of the Web site publicity law

Third, the compulsory promotion website is not to be taken

Four, the deception of IP harmful

Five, put false advertisement to harm oneself

The above details can go to the article "Internet Entrepreneurship Success (NINE): Put false advertising harm oneself" reading

Vi. forced advertising is unpopular

In the Web site advertising, in addition to the phenomenon of false advertising, there are many such as click Ads to download, registered ads can be viewed and other similar mandatory ads, such ads, although the harm is lighter, but for the long-term development of the site is also very unfavorable. And a lot of webmasters in the launch of such ads but completely unaware of the harm to the site, then we will look at the site often appear in the mandatory ads.

1. Mandatory click ads are offensive

Abuse characteristics: Download the site of the click Ads, do not open ads can not download software.

Easy to appear time period: Stationmaster wants to raise the time that the advertisement clicks income.

Abuse Hazard: The user's browsing experience hurts a lot, resulting in two visits to the site is extremely low.

Case Playback: Alphen operation of a software download site, because of the time spent in maintenance, the site's software is also relatively rich, not only every day has hundreds of thousands of of IP, and the site's two visitors are also very many. But this stabilizing situation has changed since the launch of an ad. The cause is that he was in a communication with other webmaster process, learned that there is a "very effective" advertising code for the download station and its application. Originally, this is a must click ads to get software to download the address of the JavaScript code, in the code, Alphen can't wait in the background of their website was modified. Although the advertising revenue has a significant increase, but with the use of code, through statistics but found that the site's visitors "turning heads" is getting lower. In addition, advertising advertisers are also found on the Alphen, complaints recently brought by almost all of the IP is invalid users, and ready to cancel the advertising plan, this Alphen really dumbfounded. Originally, because is the force clicks the advertisement, the user usually does not browse, after clicking often will close the page immediately ...

Figure 15

It can be said that the case of the webmaster Alphen use of the forced-click ads, a lot of personal owners have been more or less used, in addition to download categories of Web site requirements Click Ads to download software, various types of websites will also use such as click Ads to send points, click to view articles, Even click Ads to support the site and other similar methods to encourage users to click. In fact, this kind of mandatory advertising clicks on the user's access experience is very harmful, and the advertising in this way often can not play a role in promoting the product, the advertisers have great damage to the interests. Also need to remind everyone is that most advertising alliances are prohibited to use the encouragement to click the way users click Ads, or will be considered cheating to deal with.

Right way:

In fact, in order to increase revenue to increase the number of clicks is understandable, but also to choose the way users can accept, for example, we can put on the ads to optimize the use of different columns to provide different advertising and other ways. For example, the download site, you can consider the launch of the software-related ads, so that the user through the ads have their own interest in software, advertisers also smooth the promotion of the product, and the webmaster also obtained the advertising revenue, only to balance the needs of users, in order to put the ads can benefit many parties.

2. Large-length fancy ads scare off users

Abuse characteristics: The ads on the site not only very numerous and large area, often so that users can not ignore, or even affect the normal browsing page.

Easy to appear time period: The site has just launched the initial advertising, AdSense have no experience in advertising.

Abuse hazards: For the beauty of the site has a great impact, so that users do not feel at a loss to browse the site.

Case Playback: Wang is a just contact to build the station's primary webmaster, after the website construction, content addition and operation process, the site's traffic finally some improvement. So he began to eagerly want to put ads for profit, in the application of Google AdSense and other types of alliance advertising, the first time in the site on every page. But after a week of running out, nobody clicks, at this time Wang think is too small advertising space, and then in the page added a number of advertising style, what flash ads, huge large font ads are a brain crammed into the site, the entire site's top of the page not only tied five or six text and picture ads, A fixed floating ad is placed on the left side of the page. The number of ads has finally increased, but a wide range of ads did not bring higher income, but the price of the ad click on the less and fewer. And with the passage of time, his web site traffic has not increased again, not only for a long time to save in the same level, the site's PV is also getting lower, which makes for the construction station for beginners Wang Panic God ...

Figure 16

The case of the webmaster is very typical beginners, a lot of webmaster in the first time when ads often appear such a problem, that the more ads in the site, the more income, so desperately in the site with all forms of advertising. But in fact, this kind of "cluster" advertising mode can increase the click rate, but in fact, many ad league ads on a page on the advertising more, the unit price is lower. And a large number of ads to steal, and even blocked the main content provided by the site. This will obviously "scare away" the user, let the visitor to the website impression greatly discount.

Tip: PV is the page view, is usually a measure of one of the standards of a website, said the site visitors to browse a site page number, usually the higher the PV, indicating the higher the viscosity of the site.

The right approach: the site was first built and the flow has just improved, in fact, we are not recommended to put any ads, because a site of the user groups have not formed, put ads are easily caused by the loss of users. For most sites, should be in the site's traffic gradually stabilized after the launch of advertising, and to the initial time to put some type of text, for users to browse the site less impact ads. In the accumulation of a certain user, and then put all kinds of recommended registration, purchase commission similar advertising forms. Then according to the actual situation of advertising, and slowly make appropriate adjustments, to neither affect users to browse the site, but also to enable advertising to play the best effect.

Seven, "The Thief procedure" endless trouble

In the establishment of the site, many webmaster in order to save time and effort, will adopt a "thief program" This type of software, it is a use of ASP or PHP technology, the remote Web site text, pictures and other documents to crawl, Then after a variety of processing to display to their own web site or stored in a database of a program. It is the advantage of the site after the completion of the basic no longer maintenance, but the damage is also very large, below, we are based on two examples, to see the use of "thief program" harm it.

Small material: The difference between using a thief program and hotlinking.

In the first phase of the abuse of the site, we introduced a hotlinking behavior that embezzled other Web resources, a more common approach to content and resource theft. And this issue of the Thief program, is a very bad site abuse, in the means and practical use, and hotlinking nature is very different. The use of the Thief program to build a Web site is not just a copy, can be said to be directly stolen, and the theft is still a continuous, similar to the production of a mirror site, because of bad behavior, so called "Thieves" program. The use of the thief program will often cause significant consequences, if the other site procedures have been modified, often lead to the use of the Thief program can not use the site.

1. The site is extremely unstable

Abuse characteristics: The use of "Thief program" produced by the Web site, because the content is not local server, resulting in slow web site, and even often appear inaccessible phenomenon.

Easy to appear time period: Want to build the station process easy and convenient, not willing to update the content of the site every day.

Abuse hazards: resulting in slow access to the site, and the stability of the site is crawling with the stability of the site has a great relationship.

Case REPLAY: Zhang Jie has been in contact with the website for several years, because the original station's freshness gradually reduced, he to the site daily need to update content also appear unusually distressed, one day in a friend's recommendation, know the "Thief program" concept: This kind of small program can crawl other remote Web site content, Very convenient to the other people's site into their own site, and can also customize the site's logo, head and tail and other information, and their own production of the site almost no difference, and for users it is difficult to distinguish. Most conveniently, this program can be updated automatically with the crawling of web sites, with little management. So Zhang Jie immediately found a website to sell such programs online, after careful selection, bought a picture station thief program, software size only dozens of KB, and only a few program files, all files uploaded to the website, soon appeared a tens of thousands of picture content site, which makes Zhang Jie is very happy. But happy not long ago, he found that the site's access to users stay less time, and PV also began to decline, their own site is often difficult to open or even directly inaccessible phenomenon ...

The case of Zhang Jie can be said to be an old webmaster, but still make such a low-level mistake, using the "Thief program" to build the site. In fact, in the webmaster, such cases are very many, because most webmasters feel the daily update more trouble, so will find ways to make the site with a variety of automatic functions, such as automatic collection updates, automatic audit release, and even automatically steal the content of other sites and so on. In fact, the "Thief program" also has its useful side, for example, webmaster commonly used weather forecast code, because the personal webmaster can not also be unable to update their own local weather information, so there is a dedicated site to provide such code or procedures, simply to modify, you can add real-time weather forecast function for their own website. However, if the misuse of the "thief program", wanton interception of the content of other sites, not only is the violation of the basic copyright issues, but also cause their own site instability, which will inevitably be unable to retain users.

Figure 17 the site to sell "thief program"

Right way:

For this kind of direct collection of other Web content of the thief program, if the correct application can bring very good effect, and many websites also open such interface, such as some Content alliance form of Web site, can make webmaster very convenient to achieve a lot of effect can not achieve, such as the previous mentioned weather forecast function, There are all kinds of online query dictionaries and other applications. And if, like the example webmaster, purchase direct copy other website "Thief program", not only easy to cause site access instability phenomenon, and the target site once replaced the picture or modify the relevant program code, "Thief program" will lose its role, instant can let a content rich website become an "empty shell".

2. Unlimited crawl content by K consequences of the big harm

Abuse characteristics: Using the so-called "Automatic station, automatic collection, Automatic Updates, automatic audit" of the "Thief program"

Easy to appear time period: suffer from the Web site does not have time management leads to lack of traffic, is a lot of temptation to deceive the time.

Abuse Hazard: As a result of a large collection of content on the Internet, the site is easily deleted by the search engine all content.

Case Playback: Ching is an internet company's staff, he also made several websites in his spare time, but because of the busy work, the site has been no time to manage and maintain, which makes him very distressed. Once on the Internet to browse Webmaster class site, suddenly found a construction site program advertising, known as the program can be "automatic Money", originally this is an automatic station program, can be based on the theme of the site and user input keywords automatically collected content on the network, and will be collected content published to the website, This let peacetime work busy management site Ching is very excited, immediately spent thousands of yuan to buy a set of procedures. And the same day on the installation and commissioning, so he is happy, really soon appeared a website. And only need to enter keywords, you can automatically collect updated content. And a week later, the search engine also began a large number of content included in the site, but also brought a lot of traffic. Ching for their own find complacent, but also recommend other friends also try this program, but not long ago, found that the search engine to bring less traffic, until one day the site all the content is search engine empty ...

Figure 18 Automatic Updates on the Web are very many

On the web, there are many programs for automatic Updates, most of which claim that the software is "fast, safe, and effective", but almost all of the propaganda content does not mention the possible consequences. If the new registered domain name is OK, but if it is directly in the existing Web site to adopt such procedures, it is easy to cause the site by search engines to delete the results of the index. And any use of such procedures produced by the site, is often downright "garbage station", there is no substantial original content, often will not have good development and value.

Right way:

Through the right way to make the site management more relaxed, can be said to be the webmaster dream function. However, the use of automated procedures in the case to complete the content maintenance work, but for the development of the site has no advantage, and the harm is also obvious. However, if you can use some of the automatic maintenance of the Web site procedures, such as a release of the published articles scheduled plug-ins, you can very directly reduce the cumbersome maintenance of the site. And like this automatically generated content of the program, far beyond the scope of automatic maintenance.

Please pay attention to the other summary of chapter Nineth:

Eight, refused to cheat correctly put ads

Nine, the excessive SEO optimization effect is poor

RELATED links:

The successful way of Internet entrepreneurship (eight): Website advertising optimization three steps away

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Author: Tao Qiufung (endto) publishing house: Computer newspaper Electronic audio-visual publishing house.