The successful way of Internet entrepreneurship (vi): Site marketing and integration promotion

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Internet promotion is a big topic, but for the site, how low-cost and effective promotion of marketing, so that users can be familiar with the site as soon as possible, is the key to the establishment of the station.

First, before the website promotion preparation

A good site is just the first step on the road to success, the first thing after the site is to promote. Even if not a good site, as long as it can be promoted, it is easy to succeed. The site was built in the early days are not popular, various types of sites have different operating and promotion methods. For example, search engine promotion, community forum promotion, online promotion, online promotion, etc., in the seventh chapter will be dedicated to search engine optimization and promotion.

"Good wine is also afraid of the alley deep", even if it is a very good website, there is no promotion can not obtain considerable traffic. So after the website is finished and released, it starts to carry on the propaganda and promotion work of the website.

In the promotion of their own website before, we must also confirm that our website has the following conditions, otherwise publicity will sometimes backfire.

(1) The website must be comprehensive: Here said the comprehensive is not refers to the website content the all-inclusive, but said that should have a relatively complete website structure, if the visitor casually opens a column to appear "in the construction" the prompt, thought that is you will have the feeling? On the other hand is the site to follow a certain conventional mode, such as record information, copyright notices, site navigation and other elements are essential.

(2) The content is often updated: Be sure to form on time to add the site content of good habits, must have their own original content of the site, if it is not guaranteed original, you can also be appropriate through the reprint and other ways to carry out the site update. The content update not only is advantageous to the search engine's collection, also not lets the visitor feel has no content to see.

(3) Enough enthusiasm: passion is the necessary prerequisite for success, if the construction of the site for three days fishing fishing, such as no traffic on the laissez-faire, the problem is lazy to deal with, so that the site will never be big.

(4) To do more links: do not mean to do more than do, select links should be noted that the best is the same type and is a regular operating site. With excellent site links not only to enhance the image of the site, but also to improve the site in the search engine weight. In particular, non-profit organizations or large web site link weight is very high, and such a site to do links to enhance the site in Google's PR value.

(5) Dissemination of website content: Although we should try to avoid other sites malicious plagiarism of the content of their own site, but for the general retention of copyright reproduced should be allowed, and it can be cleverly used. As far as possible in the article referred to the Web site and other information, so in other sites reprinted after the site can increase the reverse link.

(6) Analysis of the site for the user group: to the site to promote useful, but also to analyze the site for the user groups. Due to the different users, the promotion of the way is also different, such as the local site, because it is targeted at a region of users, more suitable for local newspapers in the offline promotion, and entertainment type, you should understand the user's preferences, so as to adapt to local conditions to promote the site planning.

Tips:

PR is "page Rank", it is a Google's Web page ranking algorithm, which solves the problem of ranking search results. On the Internet, if a Web page is linked to many other websites, it shows that it is universally acknowledged and trusted, so it ranks high. This is the core idea of page rank. Of course, Google's page rank algorithm is actually much more complex. If you want to query a site's PR value, you can go to the search engine to "PR query" for the keyword search.

Second, the great energy of Word-of-mouth promotion

Many visitors are interested in the service of a website, they recommend to others, the website URL and content dissemination. If you see a favorite content or service on some websites, it will often copy its content or address and recommend it to others, which is the way of Word-of-mouth of the website.

Website Word-of-mouth Marketing is a lot of web site promotion and rapid growth of the way, it is word-of-mouth as a way of marketing, in the promotion of the site is widely used. It is characterized by the user on a site feel good, that the site provides content or service is valuable, based on their own use of the feelings of the spontaneous introduction of the site to the friends and relatives. For some practical sites, many netizens will be placed on the Web site QQ, MSN and other Instant Messaging tools, which is one of the sources of web traffic.

Because the relationship between Word-of-mouth marketing is generally very close to people, so the effect and value of this mode of transmission is very high. For the spread of the audience also has a high degree of credibility. At present, there are many websites are through Word-of-mouth marketing way to promote.

If the content of the site is excellent, provide the service to meet the needs of users, often netizens in the use will be like others recommend. And Google's good Word-of-mouth is precisely from its search service quality. Therefore, the site's Word-of-mouth marketing has been dubbed "viral marketing" by the industry, because the impact of its spread is very large. And the effect is often more useful than any other way.

Third, the new website traffic promotion strategy

For novice webmaster, the site no one browsing may be the most painful experience. And the new site is not the weight of search engines, and not for the vast number of netizens are familiar with, how to quickly improve the flow of new stations? In fact, through a number of simple ideas and architectural adjustment, as well as the promotion of articles and forums, can make the site quickly attract visitors.

1. Reasonable structure to meet the needs of browsing

After the completion of the site, the infrastructure and page layout must be reasonable, if the Web page is too bloated, it is not conducive to the later optimization and promotion. The structure is reasonable to embody in the website code concise as well as writes the webpage with the Div, the content needs to generate the HTML static file, facilitates the search engine's collection.

In the article page, many webmaster will be the site's keywords a lot of accumulation, in fact, this can not play a good effect. The key is the theme of the website should be clear, the keyword layout is reasonable.

Tips:

Many webmasters for the good looks of the web, using too much flash or web effects, in fact, these designs on the site is not the promotion of benefits, and even counterproductive.

2. Basic optimization Subject classification should be professional

A newly established site in the search engine weight is still very low, want to quickly obtain traffic, the most direct way is to optimize the site SEO. And the most basic site optimization is to determine the site a single keyword, which requires the site to have a single-minded theme, such as a site to provide only a certain area of content. This will facilitate the future search engine optimization and promotion.

For the new site, the theme must be clear, can not be a hodgepodge of content, if the site content too much too miscellaneous, will make visitors become confused.

3. Soft article promotion propaganda article essential

Published in a variety of Web site promotional articles, but also a new station to obtain traffic and gather a good way of popularity, but the publicity article must be carefully written, such as casually copying someone else's article plus their own URL after the release, mostly will not have good results.

The site's promotional content needs to be combined with the actual situation of their own site to write. And there must be some practical, such as in the relevant forums with their own site to publish technical articles, and then refer to their own site, this is a relatively good "soft wen."

In fact, a lot of large-scale web site publicity, that is, more commonly used to promote methods, for personal sites, although not in large media to publish articles, but in the world, NetEase such a forum, or can get better results.

4. Analogy Promotion Tips

The popular keywords mentioned in previous installments are the techniques that can be used in the promotion of new stations. To cite an example, such as a good forum BBS signature, QQ signature, in these places with site ads is actually a very effective way to promote. Whether you are sending a theme post, or reply to someone else's post, the site's signature ads will appear with the post, to some extent, this is a low-cost but high income promotion way.

In a word, the website wants to obtain the long-term flow and to keep the customer visitor, first the website must have own unique content, provides the unique content for a fixed domain, if the website only relies on the copy paste composition, then the site is very difficult to stand out.

Four, the net picks the platform to promote the website quickly

Little knowledge: What is the net Pick

Net-picking is a kind of network service, which provides a platform for information collection, classification, sorting and other resources on the Internet. The first net picks the site del.icio.us, its English formerly is social bookmark, translation "Social bookmark". NET pick can also be called network favorites, but different from the favorite place is, the net picks not only can like the website collection, and also can share with others.

The earliest professional net-picking site in China is 365key (http://www.365key.com), which provides a net-picking service to the domestic through the mode of cooperation with content providers. After the wide attention in 365key, many websites have launched their own network service platform.

Many webmaster use of the promotion way is in the forum and other places to send ads, so not only the effect is not good, but also at any time faced by the site banned the threat of a word. At present, many large Web sites have opened a network of categories of services, such as Tenkine, dispatch pick, Baidu Search and so on, there are special nets pick class sites, such as daily network pick and so on. We can in the content page of the site to join the relevant network pick links, so that users can not only collect content, but also to bring traffic, why not?

(1) Baidu net to add method:

Enter the Code Selection page (HTTP://WWW.BAIDU.COM/SEARCH/CANG_HELP.HTML#N13), arbitrary selection of the screen code display style, and then click on the right "copy Code" button, the copied page source code added to the site in the appropriate location. In this way, if the visitors feel that the content of the article will be a good income net, it may be recommended in the Web site to display, thus bringing visitors to browse.

Figure 1 Add Baidu Search icon

(2) Active to the net to pick up the content

Some content aggregation site we can also voluntarily submit the content of the site, for the article to play an attractive title, and then register these nets pick up the site's account to submit the page to attract visitors to the eyeball, so as to achieve the effect of website promotion, this way for the entertainment type of the site is more applicable. In the selection of Web site, you should pay attention to the same type of site, if it is the type of Web site, it is more suitable to dispatch pick, Tenkine pick to promote.

Figure 2 Dispatch pick Channel

However, in the use of the Web site to submit the way to promote the website, but also pay attention to the rules. Because the net pick can bring considerable traffic, some webmaster for Web site traffic use Nets cheat, published some misleading title content, the link is the home page of the site, so not only will be the net pick up the blacklist, but also let visitors have been cheated of the bad experience. There will be repeat customers only if the content is submitted that is really useful.

Tips:

Most web-pick type of site, will provide a quick collection of tools, such as IE's right key collection plug-ins. These tools make it easy to add Web picks without having to log on to the site.

V. Through the online promotion website

The online propaganda of the website is also very important, if the site of the local class should strengthen the propaganda work under the line. In the domestic Internet cafes are the most dense computer, but also the highest rate of use of the site. We can advertise in the Internet café, for example, with the boss to communicate the Internet Café Computer homepage set to your site, or to send users with their own web site promotional content of small gifts, such as calendar, small cards and so on. These are the more practical ways of publicity, although it takes a certain amount of time, but can bring considerable traffic.

Campus network, such as the SNS site, is through the university campus posters and other means of publicity, although it is a very common way to promote, and need to put in a certain poster printing costs, but the effect is good. And the network is aimed at college students of the website, in the university campus, posters are all kinds of promotional activities will be used in the way, most schools have a special post posters position. Although this method is simple and practical, it still needs to work on the poster design in the publicity.

For highly professional community-class sites, more to carry out a number of offline party activities is also a good way to gather popularity, such as the largest webmaster forum "laggards", every year to hold a webmaster party, to a large extent, improve the loyalty of the old users, but also brought new users.

Of course, there are many ways to promote the site, here is not one by one, we must learn to do the site in the process of their own excavation. After all, experience is to be found by groping, other people's success is not necessarily suitable for their own.

Vi. Advertising Promotion Effect fast

Whether the promotion of web sites or traditional products, the fastest way is to advertise through paid advertising, it can be said that it is low cost and quick effect of the way.

In addition to the search engine advertising, there are many advertising alliances online. If a business-run website needs to be promoted, it can choose to collaborate with similar alliances. Can be based on the actual needs of the site to choose the promotion of the way. Generally, the way to join the advertising Alliance is as follows:

Advertising Alliance application methods and other sites similar to the general provision of self-help registration page, we need to register as advertisers first, in order to add ads. It should be noted that some advertising alliances have to be audited before they can.

Many alliances can help themselves to add advertising types, of course, we can also contact the Alliance customer service, let them design advertising style and promotional programs, advertising production completed and paid after the launch.

The league Admin panel will display the number of ads displayed and the amount of clicks, you can view the expense details of advertising costs, while formulating the next promotion plan.

Tips:

Based on the current situation of advertising Alliance, in the process of choosing the alliance, we should pay attention to "around". You can start the advertising content of the trial, after the comparison of the selection of good results of the alliance.

Please pay attention to the following other chapters in chapter sixth:

Viii. bidding rankings and Google Adwords

Ix. Popularization effect Statistics and analysis

Ten, more detailed website log analysis

RELATED links:

The successful way of Internet Entrepreneurship (v.): Database backup and management of Web site

"Internet Entrepreneurship success: Web site planning, construction, promotion of profitable combat strategy" is a comprehensive explanation of the whole process of website construction of a book, is also the author of five years experience in the establishment of a summary of the station.

This book revolves around the whole process of website construction, from the beginning of the site planning, one by one explained the site creation, site content management, website maintenance, network marketing programs, website SEO, website profitability and other practical operations, and in the form of examples for you to introduce the success of the network business case and website operation of the misunderstanding, So that we can learn the most direct site experience.

A5 Webmaster Network will be serialized this book, if you want to first read, you can go to the Network of Excellence Online bookstore Purchase, the book in Xinhua bookstore throughout the country also has sales.

Author: Tao Qiufung (endto) publishing house: Computer newspaper Electronic audio-visual publishing house.