The survival dilemma under the commercialization of Weibo marketing company

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According to the economic voice of the report, from the QQ signature, blog, to mobile phone to send micro-blog, People express feelings and the way of communication is constantly changing, but when Sina announced the full commercialization of micro-blog, micro-blog marketing company is caught in the new dilemma. Some insiders said that the future of Weibo marketing companies may die a large.

Sina Weibo registered user named "Tide play Guangzhou" Mr. Chen has 190,000 of followers, but he has been a bit annoyed recently, because live less, income is also less:

Mr. Chen: The volume of business is shrinking, last year to expand their own business is increasing, but from the big public relations company business in the reduction, if I am advertising on the words I will not survive. From my recruitment this year, there are a few girls who have been doing meager marketing before, but their company this year all the customers have not renewed this year, so they laid off, they dissolved.

Mr. Chen thinks that Weibo marketing is not doing well, because it may be on Sina. This April, Sina fully implemented micro-blogging commercialization. On the one hand, Sina to speed up its own commercialization process, the introduction of apps, micro-games, paid micro-interviews, micro-live and so on. Sina Micro-Bo interview a quote 75,000 Yuan, a micro-broadcast 150,000 yuan. Twitter's iphone client has a weekly offer of 1.4 million yuan.

On the other hand, in order to maintain its own advertising system, to prevent the grassroots large advertising division of commercial interests, Sina Weibo began to carry out a strict control of grassroots large: This May 28, Sina announced the "Sina Weibo community Convention", banning the grassroots large distribution of pornographic pictures and yellow jokes.

Including Mr. Chen, many micro-blog marketing companies are missing 2011, at that time, Sina Weibo need to expand their influence, grassroots large presence in line with Sina's interests, so "micro-blog Comedy list" a large annual profit of more than 15 million yuan. But now, the face of Sina's strong beaches. These microblogging marketing companies have to split quickly.

Long ago the heart of the withdrawal of Mr. Chen remind also want to adhere to the micro-Bo marketing peers, do not die with Sina, seek transformation is the key:

Mr. Chen: How to generate flow it can be changed, this is also a lot of grassroots future a way out, to do the flow of guidance. Another, is to do Taobao ads, and then there are a lot of localization, so marketing may go to more subdivision more accurate such a level.

However, Internet analyst Wang Yuaquan is not optimistic about China Weibo marketing Company's development prospects:

Wang Yuaquan: In the future it is likely that microblogging marketing will become the standard configuration of any advertising company, it is difficult to be unique to a small number of companies, there is no threshold. There are several, but frankly, the potential is small, because they lack the space to break through.