The survival of business-to-business websites under large background

b2b--once the most mature business model of the Internet. This assertion is examined through time. The internet has been in China for decades, but now we look back, many of the businesses that have made money have fallen or are heading for a decline, such as end-trips, such as literary sites and so on. But Business-to-business is still standing, although it has experienced the "winter" more than Ma Yun, but today's emergence of the business-to-business Web site, still no one down. This cannot fail to say the tenacity of the business-to-business model. However, the arrival and proximity of many large backgrounds, the Business-to-business Web site can continue to be a consistent strength?

The big background of business-to-business websites

The big background of macroeconomic slow growth

The slowdown in macroeconomic growth has become a well-established fact, and for enterprise industrial enterprises, the shrinking demand for economic growth, including foreign demand and domestic demand, has resulted in fewer orders, less corporate profits, less business investment and less revenue from business-to-business websites. The business situation of business-to-business websites has always been closely related to macro-economic data.

The big background of the corporate production dividend fading

Made in China, it is the price, but as labor costs rise, the cheap dividends of industrial products may disappear. For enterprises, the price of the export reduction. Industrial enterprises began to spell brand, industrial product brand molding time and cost is far greater than consumer goods, more difficult than consumer goods. How to shape industrial brands in the process of Chinese dividend-making is a big background.

The background of the transaction computerization

In strict view, the business-to-business model is not a standard electric quotient model, it is more like an advertiser. The product or information of the enterprise appears in the Business-to-business website, the buyer sees, then the first contact, the Business-to-business website for the entire transaction involved in the process of intervention for the shallow level, compared with the Consumer-to-consumer, the degree of intervention is limited, even can be said to be a pseudo electrical business. In front of the real electric business such as Cat and Jing Dong, How should the Business-to-business website come out? Transaction computerization is the main background of business-to-business websites.

The big background of mobile internet

and personal life related Internet products, are racking their brains to think how the traditional Internet and mobile Internet docking, complete this task, although there are odd strokes, and the process is not smooth, but theoretically, can be achieved. And what about business-to-business websites? Who would like to look for a steel manufacturer on a mobile phone? Who wants to work on the job after hours? And the phone is mainly used after work. In other words, in the context of the rise of mobile internet, business-to-business Web sites and mobile Internet docking have a natural disadvantage.

New Tricks for business-to-business websites

It can be said that, as a few background, for the future development of business-to-business Web sites, are not against the wind. In the past, the emergence of business-to-business websites because of the air supply, such as "Foreign Trade Wind", "the Wind of manufacturing power" "dividend wind" and so on, but now these tuyere, or disappear, or change. Business-to-business websites naturally need to make a few moves.

One: Online trading

The reason why I think that the business-to-business website is not "real" is because the Business-to-business website does not complete the transaction data precipitation. If you want to be a trader or consumer-to-consumer, there are data on the transaction, which is the important standard for the platform to identify the merchant, and also the important basis for developing the related value-added products, such as the Taobao through train and so on. So, smart nets, business treasures, Alibaba are pushing online transactions, but large online transactions, but also need a series of related product development and the cultivation of consumption habits, business-to-business online trading is not an easy way to go.

The second: Industrial brand Shaping

Business-to-business features of course not just give me a little advertising money, I give you one or two orders so single. Like the cat, Business-to-business is also responsible for shaping industrial brands, only for a long time that the Business-to-business Web site is not aware of this mission or has not found a way to shape industrial brands. Now the Business-to-business Web site is gradually groping out of the doorway. How should the brand of industrial products be shaped? Business-to-business websites think of the trick is to shape the industry belt. If we want to wholesale clothes, where do we think? Of course, Guangzhou, Hangzhou and so on, because these places formed the industrial chain brand. Similarly, if you want to buy construction machinery parts and components? That is Shandong Jining, Weifang and so on. It is one of the methods of industrial product branding to put aside the individual enterprise and shape the industrial chain. Moreover, this method of shaping the brand of industrial chain is also welcomed by local governments. The smart net is pushing the matter forward vigorously.

Three: Circle person is circle business

The commercial interests of the traditional internet are hard to move into the mobile internet because we can't handle large orders with our phones, and we don't want to take jobs into private life. Commercial resources are difficult to shift, but businessmen are easily diverted. So, like business treasure, in the mobile strategic layout, and do not pay too much attention to the transfer of commercial resources, to layout business treasure mobile applications, but focus on the layout of the social application of merchants. Businessmen socialize, and naturally with commercial resources. This is also a move in the context of mobile Internet, and also in line with the background of the mobile Internet.

Tricks are not necessarily "imaginary". Even the advanced martial arts, but also need some "transforms", transforms is a gimmick. Few martial arts can be fatal. Is by virtue of "transforms" tricks, can form a set of wonderful sword or knife. Even if can not dominate the lake, there will be a foothold.

This is also the rationale for business-to-business websites.

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