The survival of the broadcasting licence enterprises is forced to the cottage authority

With many video, game manufacturers have launched Box products, to occupy the living room again become the 2014 Internet industry's hottest term.

But behind this, some of the broadcasting companies with licences are in a difficult position. We understand that some license companies are forced to survive and have to authorize the shanzhai boxes to earn revenue.

First, you may waste some pen and ink to tell us the importance of radio and television licences: the original SARFT 2011 issued "181th text", the request whether it is intelligent TV or set-top box, access to the Internet must be integrated with the licensing of the content of the license to copyright cooperation, will have a TV copyright video resources

At present, a total of 7 radio and television departments of state-owned enterprises have been licensed, the 7 companies are: China Network Television (CNTV), hundred-Vision, Chinese media, Hunan Radio and television, the southern Media, China International Radio, the national broadcaster (Galaxy Internet television).

The ban led to:

1, means that since 2011, in addition to the Shanzhai box, the regular sale of the TV box in the market must be in hand with the license of the 7 radio and television department enterprises to cooperate, otherwise it will be held accountable.

2, including Millet, Youku, Archie Arts, and many other video companies to launch the box, in addition to the need to cooperate with the hardware manufacturers, but also have to obtain a license to host the broadcast platform authorization. Despite the production of their own boxes and television, it is also necessary to obtain the license of licensing enterprises to sell.

3, although the ban was limited by the brand box, but to fight a gun for a place of the cottage products are not binding force.

However, with the passage of time, some of the broadcast control platform into the operating crisis, the forced to start secretly to the Shanzhai box content authorization, which to achieve a certain scale and the need to wash the white cottage box, is undoubtedly a huge temptation. In combination with the various sources, we have learned the following key information:

1, 7 licence-owning broadcasting and control platforms have uneven operating performance, one of China's network television (CNTV), hundred-Vision, Chinese media business performance is relatively good, and Hunan radio and television, the southern Media, China International Radio, National Broadcasting (Galaxy Internet Television) The performance of the first three in the gap between the two big.

2, many Shanzhai box manufacturers have realized: the box market in the future there is a huge space, although the market is currently dominated by Shanzhai products, but the long-term trend of the brand box will be more competitive strength. Coupled with the mobile phone field has been a Shanzhai brand white case, resulting in some more ambitious and have a certain scale advantage of the Shanzhai brand needs to wash their own white.

3, has the license plate broadcast control Platform enterprise needs the performance, but has the strength the cottage box needs to wash the white, everybody can clap.

4, from the Shenzhen channel people to see, open Bor, Zebra, Andy Beautiful special these Shanzhai brands in the main high-end products have been achieved in some of the authorization of the broadcast control platform.

5, in fact, more than one broadcast control platform in the cottage to authorize the box. In China's largest electronics production in Shenzhen, all kinds of boxes have sophisticated solutions, start-up funds only need about 2 million yuan to create their own brand box, but these products can only use the common mold. If the start-up funds reached level tens of millions of, in addition to the choice of mold, configuration, but also the choice of broadcast control platform to authorize.

6, the current broadcast control platform the lowest authorized cost of 30 yuan per Taiwan, but the number of authorized requirements.

7, obtain the authorization of the Shanzhai box will not castrate the function of foreign television programs, but the products have these features often in the Thousand yuan, and the payment of licensing fees, many times the platform will be on the content of these "open one eye closed one eye."

Conclusion

We all know that the future of the "living room market" is very large, but in the process of preemption, those who are weak in competition and rely on the licence to survive the survival of the enterprise will face a huge survival crisis, the current partial licensing of the case of a cottage box licensing may just be a start.