The survival way of user experience

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2013 is not only the content of users and search engines value, user experience in 2013 is also a turning point. As the search engine continues to adjust the algorithm, as a webmaster, we must adjust the response in a timely manner. Whether Baidu or not is a search engine, in the near period of time the adjustment of the algorithm are placed in the user experience, the importance of the user experience, then as an excellent webmaster, must let their own user experience in search engines and users to seize a place.

On the site's domain name, the longer the age of the domain name can be trusted by search engines, which directly affect the search engine on the site's first impression, so in the early days of operation, the age of our site domain name must pay attention to, if we choose the domain name is second-hand domain name, then we should leave a mind, Through a variety of tools to analyze the domain name, so as to determine whether the current data value of the domain name, the purchase price and future or even space to meet the requirements. Even the tools to see if the search engine has been seriously handled and so on. So buy the old domain name must be carefully selected.

In the structure of the site, there is a direct impact on the ranking of the site, directly affecting the search engine experience of the site, Baidu's optimization guide also pointed out that the site's structure is a flat tree-shaped, in the construction process must be perfect for its basic functions, In particular, the need for a reasonable sitemap.xml map, the role of the map is to make search engine spiders more convenient and quick to crawl, understand the overall structure of the site. And there are 301 permanent redirects, 404 page production, robots.txt files, dead link processing settings, and so on, these must be handled and constantly improve, these are the basic work of the station stationmaster.

At the speed of the website. Today's fast-paced life, has let users have no patience to wait 5 seconds has not opened the site, since the speed of the Web page is so important so how to effectively upgrade it. In the promotion of the opening speed of the site, the author of the Ning Room Network (www.ndfang.com) in space, with a stand-alone server, in the site image of our compression and Web page gzip compression. These are all very good ways to improve the speed of Web page loading is critical, these in the early days of web design, should be considered.

In the overall vision of the site, people's thinking is very wonderful, the first impression of friendly, then in the mind will not consciously produce friendliness, users into our site at the first glance can let users have a good impression, is our home page of the overall visual effects. Some stationmaster for the immediate benefit, lets the website be flooded with the advertisement, this lets the user first see is "glittering" the advertisement, reduces the user's experience, on the visual, should enhance the homepage the value, not only in the content, is in the whole.

In the content of the website, the user enters our website, is hopes to be able to find in our website valuable content, in the content we, not only must insist original also from the user's question angle. Search engine algorithm perfect, with the support of original, so that the user experience to pay more attention to the promotion. Last year's big area K station, those collects the content the website, is a very good testimony.

In the website of the chain, from yesterday, Baidu produced outside the chain judgment, can be seen, now the outside chain is also more pay attention to quality, bad outside the chain or even outside the chain of the search engine to produce bad experience on the site's harm imaginable. Outside the chain in the optimization is important, but we should be rational to treat the chain. Can not blindly go to the chain, to buy and sell outside the chain, want to our outside the chain really produce effect, then as the outside of the chain of judgment, the true recommendation. Only a useful recommendation to the user out, can be counted as a naïve really positive outside the chain. Otherwise it is useless work.

Whether in the face of the search engine or in the face of users, want to let our user experience occupy a place, then we have to consider all aspects, the author here just write their own can think of. If there is anything missing, I hope you can leave a lot of reminders.

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