The Sword of Damocles above the website of marriage

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Marriage dating site in a casual, has sprung up in people's eyes, not with the will of the people as a transfer of rapid development and expansion, has become the Internet industry upstart. However, in the envy of the halo behind, dating sites in fact, love and marriage is difficult to Ann, because they are still hanging on top of a sword of Damocles-Personal information protection industry problems.

Personal information protection, for the internet is very important, and for E-commerce, recruitment, online games, marriage dating sites, is even more. "3.15 Consumer Equity Day", the Ministry of Industry and Information technology and Information Security Coordination Division of the China Institute of Electronic Information Industry development, the authority issued the "2009 Website Personal Information Protection Assessment Report", published the relevant areas of personal information protection assessment results, which, is considered the most difficult to break through the marriage and love dating site has been the industry's exciting results, "China's chief Love service experts-lily net" in the marriage dating site to the leading industry in the high score to achieve the highest score. Lily Nets based on personal information protection measures are evaluated as the love and marriage dating site of an industry leap, because the protection of personal information security has become the key to determine the industry development. In particular, membership information as the lifeblood of the company's love dating site, is currently in the last high-speed development period and the next high-speed development period between the transition period, and personal information security, is the marriage dating site to speed up the next high-speed development of the key.

Personal Information Protection--the pain in the heart of dating sites

As we all know, the domestic marriage dating site has not been developed for several years, but its pace of development is breathtaking, in just a few years the birth of a number of members up to tens super virtual platform. In addition, registered users need to provide detailed personal information including height, weight, income, educational background, spouse intention, contact information, and so on, these huge and extremely private messages clearly have high commercial value. So personal information on dating sites is quickly becoming a target for unscrupulous profit-making people to attack.

In this respect, the dating site is not without alarm, each company has proposed a different degree of regulatory standards. According to the reporter understand, at this stage almost all serious love dating sites require members to submit identity documents, and some also require the provision of degree certificates and asset certification. And the individual relatively big dating website also introduced digital ID card verification system.

The reporter found that although dating sites are trying to identify the authenticity and legitimacy of registered membership, but also equipped with a certain standard of audit, but have to admit that consumer concerns still exist.

"I have a lot of concerns about registering personal information online because I am concerned about personal data leaks," he said. But it's hard to have good results if you don't have a detailed registration information on a dating site. Asked if she would consider looking for an object on a dating site, the Lady Slayer--a business owner who earned millions, said. If the mentality of the Lady Slayer is only a classic, the latest survey data from Lily's net seem to be able to verify all this. In order to make friends, in the more than 20 million members of the Lily Net, 90% members use dating dating site friends, will be completely true to fill out personal data. However, even if personal information is voluntarily disclosed, more than 50% of its members are concerned about personal privacy leaks. Industry insiders pointed out that the current marriage dating site potential consumers are in half the water is half the state of the flames.

Of course, consumer concerns are not unreasonable. According to the 2009 website Personal Information Protection evaluation report, in the 13 dating sites tested, failed enterprises have 7, the proportion has been more than half. And the final ranking of love and marriage dating sites, the root of the total score is only 24.5 points, in all the sampling of the site (including E-commerce, recruitment, online game class sites) ranked lowest. Such scores, for registered users, do not have any safeguards at all.

Although in the dating website, the number one lily net score is good, but this is only the behavior of individual enterprises. From the whole industry, the vast majority of dating sites do not have personal information security as an important work of the enterprise. Enterprise safety awareness is thin, resulting in the direct result is that the user's personal privacy can not be effectively protected, consumers of love and marriage dating site Trust greatly reduced.

For marriage and dating sites, membership information is the lifeblood of the enterprise. The hesitant attitude of consumers is like the sword of Damocles, the heart pain of dating websites.

Personal information Protection--a long journey in dating websites

Reporter learned that in the early days of the development of dating sites, many enterprises do not have personal information security awareness, so the development of the site today has a certain constraint.

As one of the largest network marriage service enterprises in China, the CEO of Lily Net Fanjiang deep feeling. He told reporters: "The lily Net is the first to put forward to the website personal Information security protection of dating sites, but this is only the last two or three years of things." If the marriage dating site in the gestation period, personal information security can not become the main point of enterprise work, then today, this work will become the most important enterprise. This has become the current impact of marriage dating website development speed of a bottleneck.

Indeed, as Fanjiang said, today's protection of personal information has become one of the criteria for the public to measure corporate credit, and many netizens link the protection of personal information with the brand image of the company. In other words, under the situation of fierce competition, the more secure the personal information The dating website has, the greater the selectivity of the consumer.

In this website personal Information Security evaluation research process, we are not difficult to find, the ranking of marriage dating sites have their own unique security mechanism. According to the reporter observes, the lily net safety supervision measure is very strict. For registration, it takes 20 minutes for ordinary users to register, which is certainly a hassle for illegal registrars who want to steal user information. And for the spirit of perseverance illegal registration, lily Nets also equipped with real-time monitoring system, at any time to monitor the user's every action. If a registered user frequently initiates an activity, it is alerted by the system to stop the user's behavior. And for the user most want to protect the mobile phone number and other related information, Lily Nets also made a series of security measures. If the call center calls the user, the user contact phone is the hidden call status. In addition to the time, the lily Nets also introduced manual processing mechanism, the malicious registration information to be processed in a timely manner.

Although consumers have been in a state of concern, but because of the interactive dating site has a strong interaction characteristics, can make people in a very short time to meet many friends, still by many consumers in pursuit. When the marriage website in the personal Information security protection aspect starts to distinguish the pros and cons, many consumers begin to have the choice to register the marriage dating website, this causes the marriage dating website to appear the polarization situation. The number of friends and marriage dating sites trusted by users will accelerate, relatively speaking, personal information protection has a great hidden dangers of dating sites will gradually be eliminated by consumers. In this respect, experts said, as the Internet marriage enterprises, to protect the user's personal information security is not only to protect the rights and interests of consumers, but also love dating website Enterprise Development "accelerator."

In addition, the reporter also learned that at the end of 2009, the state launched the "Marriage Introduction service national standards." The national standard clearly proposed that the marriage Service enterprise should keep the files of the marriage seekers properly, and protect the personal privacy of the marriage seekers. 3.15, under the organization of the Matchmaking Industry Committee of China Social Work Association, 12 companies have jointly launched the "Integrity and self-discipline commitment system", solemnly pledged to the community to use standard contracts, certificates of service, protect customer privacy, provide real information, clear service content, reasonable collection of fees. Again, the protection of user privacy is mentioned. From then on, we can see that personal information protection has become the important work of marriage service enterprises. However, in fact, whether the "Marriage introduction Service National standard" or the industry "self-discipline commitment system" does not have the mandatory and binding force, only as a standard of industry self-discipline, marriage service agencies can choose to perform or not to perform. Therefore, the protection of personal information can only be achieved by the self-discipline of the enterprise.

There are market watchers predicting that the push for a "self-regulatory commitment" will benefit at least 1/8 of Chinese people directly. According to statistics, there are more than 180 million single people with marriageable age in China, of which more than 60% have plans or experience to seek help from marriage service organizations. With the "Self-discipline commitment system", consumers will undoubtedly improve the quality of service, at the same time, the practitioners will also benefit from the brand trust of consumers to achieve the industry and consumers a common win situation.

Fanjiang said that the introduction and implementation of the "Marriage Service National standard" made the matchmaking industry enter the "warfare" stage of industry self-discipline and normative development from the disordered stage of "Sparrow warfare" and "guerrilla warfare". The implementation of self-discipline commitment system predicts the future under the dual role of heteronomy and self-discipline, matchmaking industry will embark on a new stage of normative development. However, whether the introduction of the "Marriage Service National standards", or the self-discipline of enterprises, can not completely avoid the industry risk, for personal information protection norms are very few. To remove personal information to protect this sword of Damocles, love and dating sites shoulder heavy responsibilities.