The systematic brand marketing strategy that can make you see miracles

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Straightforward, what is the network brand?

In my view this is in the network brand name "popularity", "reputation", "loyalty" of the comprehensive embodiment of the network brand is very simple!!!

The most popular among the above three metrics is brand diffusion, the brand's "visibility" promotion. Many small and medium-sized enterprises, even the increasingly important brand reputation, loyalty is still less than the popularity of such a serious attitude.

But a lot of people also because of the extreme pursuit of visibility, leading to a brand expansion to create a phenomenon called blindly hit the money, see a lot of money to be so spoiled, but no effect! Oh, my heart! In the end, I had to come out and share some personal experience:

Brand, I like the most "word-of-mouth spread", one more, and most effective! So today I use two questions to explain the essence of brand awareness, so that those who do not know how to do network brand entrepreneurs save a lot of money!

1, consider: to let others spread, we have to know what others like, willing to share, spread what? Know what others are willing to forward to you, we are ready to spread the substrate! can also do to borrow force to make the force effortless, maximum effectiveness of the attention of others. Common question: What kind of things do people like to spread? Brief introduction to several:

(1) controversial

People like to watch the lively, the fun, now gossip times out, the network to swear ... That is why, as long as the point of view is different, it is easy to cause controversy, of course, as long as a good point of view, there is based on the final approval, so the enterprise to create controversial topics can meet the needs of users!

Such as: Now the World Cup is very hot, see other people are recognized, if you do ball-related industries, you can find some loopholes in the name of the company, to talk about the different views, can play a stunning effect, if necessary can write "* * Sporting Goods prediction: The football squad must rush into the World Cup "It's easier to be noticed by other people!"

(2) Celebrities, famous brands, popular

Just started to do the brand, many people do not know, others do not know you, but know other brands, celebrities Ah! To borrow someone else's fame more can reflect their own identity problem, both significant tall, and easy to attract other people's attention, be concerned about.

For example: If you do the garment industry, the topic of manufacturing: "The only one who can finish the domestic high-end menswear brand: * * clothing!" When others look at you, it is easier for you to show your value and characteristics. has been and cattle PK is a very good brand communication topic.

(3) Features

Now people like a different brand of fun, like brand Rookie: Three pine, Jiangxiaobei, elephants, hammers, hungry, open new, ding copper costumes ... Are doing is not the same play, basically not how to promote, let consumers fried! Therefore, the brand activities, copywriting, marketing model, channel construction, service, culture and so on the more characteristics of the more easy to arouse the interest of others, the more easily fire up! There is also the potential for development! Good things can bring large consumer spontaneous groups.

(4) valuable

In this garbage information flooded network society, the more valuable things more valuable, so my every article although the literary grace is not good, or there are hundreds of sites are willing to reprint this is the charm of value! Corporate brand sharing the necessary trick, absolute value sharing. The more you think about others, the more you share, and the more feedback others give you. Sharing for others is not only the promotion of their own brand, but also in the eyes of others is driven by trust and brand value!

(5) Meet the psychological needs of the target users and pain

The information on the Internet, the Glory is easy to reprint, this is why? That's because it's the pride of their hometown! Many people do not know their own inner thoughts, unknown to their needs, from emotions every piece can start, as long as you can arouse the consumer a class of emotions, feelings, others will be willing to share!

Facts prove: A person to escape loss and pain in the heart is very strong! such as: "Warning: Before you clean the carpet, please be sure to read the following guidelines-" This topic is for the carpet cleaning problem to write, and it seems that the cleaning carpet has a big problem, so that the target users have to take a look! To share the common needs of the people! Of course, the effect of this case is staggering.

and (6) the brand Story (7) rank (8) has the advantage ... Many allow users to participate in the topic of proliferation I will not introduce, on this issue, as long as you remember a word, Brand topic preparation basis: What other people are willing or like to actively participate in, share the spread!

2, have to let others like and participate in the substrate, the next thing to do is to consider: what channels can magnify the brand effect and the topic effect? Brand Marketing is not only the proliferation of trademarks, names, but also trust, sales, characteristics! There are a lot of channels are ineffective, spend money in vain! Of course, we choose the brand to select is to be able to play the channel of the effectiveness of the bar! Uncontrolled amplification effect! No biggest, only bigger!

Still introduce several:

(1) Questions and Answers class

Baidu know, 360 questions and answers, know, search and so on these questions and Answers class website is other people search the question and see the third party viewpoint channel. What about the brand? Wang Po sells melon puff! No one believes! It is easier to promote the trust of others in the third party's perspective. It is also the conditioned reflex of others ' self satisfaction and reassurance. Just like: buy things to know that evaluation can be false? Why do you look at evaluations? Just as the three wolves screaming month why because of the evaluation can fire a mess. The role of third-party effectiveness! Small means, big effect!

(2) Encyclopedia class

百科证明的是专业!有百科的企业在消费者来看显得更牛!更专业!这个大家都知道，我就不细说了!大多消费者认为百科也是网络实力和信任度的客观体现!百科不但起到如此效用，还不用你去优化，永远排在前面为你宣传!

(3) The media, the forum, the target user often goes to the website

Media and forums, target users often go to the site is a display, the media throughout the brand is the most powerful channel of communication. A lot of information is collected in this site, the traditional approach, the information prepared before the full use of it! In these sites, choose some large influential, release spread bait, let others hard to collect, share.

In the past, traditional media fees are not optimistic, but the network media around 50 can release a topic of preparation, those who target users often go to the site and forum is free media. Try to use some skills to keep the rankings!

(4) from the media Big V

Since Lei's "millet", Luo "Hammer", Ma's "micro-letter" era of the trend of "mobile internet age", we have found that traditional advertising is difficult to be accepted by others, the utility is too low! Do sales can also, do not mention the brand. Emotional marketing is more important! The fan economy is the representative, this is the example! Instead of aimlessly advertising, spend thousands of of dollars to get those ready for the stars, from the media in their own micro-blog, micro-letters, columns, blogs and so on. Thousands of dollars or ten thousand or twenty thousand dollars to get millions of, tens of millions of show absolute influence and forwarding diffusion rate, the utility is self-evident.

(5) Activities

Why is there a press conference? Not just to fry, with the help of activities, more can carry out the emotional interaction of customer business! "Popularity" "reputation" "loyalty" gathered, the less effort?

This kind of channel is quite many, we can use, summary!

All these are just introduction, Network Marketing fun on the fun in the availability of a lot of resources and the cost is very low! As long as there is a direction you can find what you need!

Reviewing the full text, brand marketing on two issues:

1. "What other people are willing or like to take the initiative to participate and share the spread?"

2, "What kind of channel can enlarge brand effect and topic effect?"

These two issues can let you see the effect of brand communication! Can let you achieve the desired results can also get rid of the bottomless pit of advertising costs!

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