The tactics of millet, the chance of the Charm clan

"I am in the family, and I don't want to be there." (Cry) "

This is the most authentic Zang I have seen in the video, and I like this kind of sincere personality. So when such a true personality after a profound reflection of the decision to change their own, standing in the eyes of the general audience, there is always a little solemn and stirring feeling.

The internet age, to a little entertainment spirit, to a little "dry tears, stand up, shake hands, we still good base friends" style.

Everyone said Lei Millet Interactive forum do well, that millet hype success, hunger marketing success, so Millet has today's results, I do not think so.

The success of Millet benefited from the lei in the industry for many years, he did not do millet mobile phone for a moment of interest and speculation, but because the heart of a strong dream, it is a big chess game.

I. The pattern of LEI

First look at the Internet companies that Lei invested in the industry these years, UC, rice Chat, van, Amoy, the price of gold, Jinshan fast, Taobao, yy voice, such as a series of mobile internet applications, and do not say that these enterprise user base is large, on the basis of the power of the founders of various enterprises can quickly gather more capable people.

Say something about your experience, if not in the 08 it Longmen heard Lei speech described in the UC entrepreneur story and entrepreneurial scene, activating my dream, I think I will not be able to the world's largest number of users of mobile phone browser company for three years, Lei with leadership temperament and charisma.

The original project of UC Browser was successful, is by virtue of the UC forum finished iron powder of continuous suggestions after gradual improvement and reached, 09 UC forum accumulated 700,000 fans, active users up to tens of thousands of, UC customer service department is also one of the core departments, customer service work very meticulous, and lei as angel investors and chairman, Will not understand what is the core of an enterprise connecting users? These things happen in 08, far away in 11, before Lei met Zang.

Also often heard the UC management team He Xiaopeng, Yu, about Lei recommended UC Enterprise positioning from the group development of B-end to the mass market for the C-end, it is really strategically.

Then look at YY voice, such as rice chat products, no point of instant messaging, SNS, game genes, such products are not to play, YY's success is self-evident, if not the micro-letter, today, micro-letter status will be the long-term vision of rice chat.

Where the customer, Amoy as a model of mobile electric business, there is no one is to open up the entire traditional industry and the chain between Internet enterprises, these are later millet mobile phone sales, marketing quickly spread the accumulated experience, but Millet is a larger outbreak point just.

From the Lei of the whole eco-chain layout of mobile internet, the charm of the 11 is nothing more than a hardware engine, but the Internet enterprises to invest more money is less often not the most important, investors on the project to bring the resources of how much is the key factor, So when lei with the entire mobile internet ecological chain resources to the same character strong Zang collision, the result is naturally the situation now.

Second, the strategy of millet

The charm family to the Millet challenge, must not be limited to the millet mobile phone, and to see the overall strength of the opponent, the enemy can win, Lei summary of the Internet seven word "focus, Ultimate, Word-of-mouth, fast" is a flexible tactical teaching materials.

As outsiders, we can never predict the inner idea of millet, but from the past record could be seen millet team strategic thinking, implementation capacity is very strong.

1, the success of Millet benefited from lei years of operation and layout, but he is more focused on the entire mobile internet ecosystem rather than the mobile phone itself;

2, to ensure that the ecosystem within the product, marketing, management, all aspects of the promotion to the extreme direction;

3, the use of hardcore fans of word-of-mouth propaganda and a number of good partner recommendations, hot bouquet caused even a hot scene;

4, from the early stage of publicity, product release, carrier group procurement, investment and financing, and other aspects are methodical, ring ring tight, combined fist fast to let opponents have no breathing opportunities;

And another one of my own experience, UC Browser is the entire mobile Internet mobile phone clients with operators, terminal manufacturers to carry out a multi-level cooperation among enterprises, launched in 2008, this in most Internet companies are still watching, mobile internet companies are still learning Internet enterprises, the rapid accumulation of a lot of actual combat experience, In the end, with Tencent QQ browser terminals, operators in the war to obtain the first advantage, making UC Browser is not a penguin swallowed and thrive squirrel, these experience is not smart so LEI will not pay attention to and learn?

As an angel investor, Lei became chairman of the Great Wall of Beijing's famous mobile internet business platform in 2011, which is a communication platform for both domestic and foreign industry elites, and a good position for lei to expand its influence.

On the surface, these and millet mobile phone has a half cents relationship?

Write here, I even think lei even jobs have to borrow power, millet conference that day, when the name of the cottage jobs rang, why call rebels? Because I hope people think of the quality of the Apple millet price, and then closely followed the sales of 300,000 units of millet mobile phone alongside the carrier group procurement, Unicom quickly eat into 1 million units, Fast push the market value of millet, followed by millet continue to finance, really is the internet marketing to play to the extreme.

III. Opportunities for the Enchantment

Internet-thinking enterprises have begun to gradually enter the traditional industry, with the spirit of the traditional enterprise of craftsman if not with the times, rapid learning will have been overturned the possibility of the future of the world belong to two kinds of spiritual mastery of the enterprise, the Charm family ready?

Single from the product level, kerosene on the product of the family is still quite recognized, the millet is dismissive, with this mass base, the future of the charm must have a place, but complacent self-sufficiency in their strengths is far from enough.

Fortunately, 2014 was a war-torn era, bat three big giants in the mobile Internet Basic application of the big battle, millet, 360 such an up-and-comer is far from the ability of unrivaled, the charm clan can be courted and united small partners or quite a lot of, each other, the opportunity to fight against the enemy is still quite a lot of, This is not a description.