The talk of Community marketing

When marketing deviates from the original intention of maintaining the relationship between the merchant and the customer, the purpose of marketing and the actual effect will be opposite. The development of E-commerce in full swing, its marketing will also be based on the Internet, to maintain the relationship between merchants and customers. And the maintenance of this relationship, community is a very important way.

The Community network, which is the core of human relations, is changing the organization structure of the whole human society while providing a new relationship for each user. Relationships between people begin to change in time and space. Oceans apart, you can appreciate the closeness of the distance. And so, as a kind of relationship--trading, there has also been a huge change: People's transactions are becoming more efficient because of the reduced cost of communication, and there is no need to meet to win the deal. Therefore, it can be assured: community-oriented marketing will be based on the relationship between the web2.0, and even the http://www.aliyun.com/zixun/aggregation/7871.html "> e-commerce platform to advance the driving force." Will be in various occasions and aspects, enhance people's application experience, get the user's approval.

1. Capture the users and the people around them: there will be no relationship network for all people, so in the community marketing, after persuading the user to identify with the service or product, the user will also affect in other relational networks. At this point, the range of effects is not addition, but multiplication.

2. The user's recommendations as a flood of information filter: the proliferation of information, so that consumers are indifferent, and the user's advice can let users out of misery. A friend's advice can often be worth the amount of information in the ocean.

3. Reduce the risk of user decision-making: In the relationship network, marketing is not a simple one-off transaction, so in this persistent network, users because of the fear of one-time transactions, the risk of breeding will be reduced, thereby increasing the probability of users to trade.

All these things are personal views. Chinese New Year drink more wine, sleep less, dizzy and deep write down above the words, stop laughter ear.

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