The "Taxing" of network entrepreneurship: stick or flee

A small shop, a computer, entrepreneurship as the boss.

Zheng

Newspaper reporter 栾吟

Among the Xu, the 35-Year-old is a winner.

His men's shop monopoly brand fashion apparel, an average of more than 800 monthly orders, monthly turnover close to million yuan, pure profit of more than 500,000 yuan.

However, many shop owners are not as lucky as Xu. Every day they have to struggle at the point of profitability, and some are ambitious to open shop, but ended in a loss closed ... China E-commerce Research Center statistics show that the current Taobao has a total of online shop 600多万家, every day add nearly million stores, and every day to stop or close the number of shops are also similar.

Shop ups and downs, young shop owners are faced with the exception of such a "taxing": In the future, in the end is to stick to the entrepreneurial passion, or "escape Taobao", to find a "Nine to five" work? All kinds of entanglements wandering behind, but also reflect what shop ecology?

The rich model of the Senate owner

Click into the Xu Shop, fashion breath. Reporters see, silver-gray tone of the page design simple and generous, shop male models wear a variety of costumes show photos rolling, new on the Ark of goods, special products, popular accessories and so on at a glance, users of the goods, expect express delivery of the evaluation of hundreds.

"From this page, I created my own online shop model." "For 9 years, Xu has devoted all his passion to this shop. He graduated from college and became a graphic designer of a well-known advertising company. Always want to start his own business, he initially just use relatives to get discount clothing channels, in the spare time opened a home Taobao shop, "just want to earn their rent back."

Operating shop for six months, Xu surprised to find: "Every month to sell clothing profits, far more than the company's wages!" With the simple idea of "making more money", Xu put more time into the shop, he cast design ability, a week almost sleepless "decorate" shop, the commodity retrieval system to update more simple, the clothing picture made more fashionable, also in each item page to write personalized description.

"Robin Period", the new challenge head-on: Taobao store's first survival secret, is "Pro" Word-of-mouth. And Xu shop because too many buyers too late to update merchandise information, many netizens photographed clothes before being told that the goods have been sold out. The buyer's disappointment, "the consequences are very serious", what can be done? He came up with a weekly set of ideas for releasing new products so that old customers could see the page updates the first time. Now, every Monday and Thursday "New release Time", buyers will be waiting in front of the computer "seconds Kill", won the most cost-effective new clothing.

The warehousing problem is another big challenge. In the Xu rented house, cardboard boxes from the ground to the ceiling, two rooms a hall soon difficult to accommodate his expanding clothing business. Why not build a storage center and share the cost with other shopkeepers? He is looking for the right partner on Taobao. Similar, different kinds of shopkeepers, using their influence on their own page to promote each other. He also found a factory in the city at a low price, sharing with 3 shopkeepers and delivering goods directly from the warehouse.

Today, Xu employs 5 employees and obsessed runs an online shop. However, Xu is still not without worry: "Now Taobao are mostly" "" even "the younger boss, I have not moved. ”

Overload of work can not be avoided

Xu "not move", let many young shopkeepers deep feeling.

Taobao sellers work, far more than sitting in front of the computer every day, move your fingers, press the mouse. "Waiting for customers on the Internet, to the field of purchase, on various forums to advertise, every task is extremely hard."

College students small according to open the home handmade jewelry shop, she personally design and transform Yiwu jewelry, and then find manufacturers for processing. Twenty or thirty yuan a small thing, every month can sell on thousands.

"Such money is good to earn?" "A listen to someone envy themselves, Xiao Yi can not help to describe the experience of a weekly purchase:" In Wednesday, the day just light out, with a mountaineering bag and 4 snake skins to sit on the Yiwu bus. All the way to the local already noon, can only chew bread side in the wholesale market trot, procurement time only a few hours, she must catch the evening 7:30 the last train back to Shanghai. Busy in error, went halfway to find less took a package of jewelry, gallop back to fetch, almost missed the car. "Many buyers cannot imagine that I, who sell small jewellery, often drag a sack in the street that is larger than the body." ”

Korea Cosmetics shop owner Yangyang is the boss, but also the "Chief customer service." Yangyang's partner is responsible for the purchase, and she is responsible for receiving buyers, she described her life: "Up earlier than the rooster, sleep than the owl late." Hear Amoy Wangwang is very excited, a few minutes without sound is unusually anxious. Sometimes accidentally fell asleep, the ears are full of Taobao Wang Wang "Ding Dong Ding" auditory illusion. ”

According to the survey, online shopkeepers work on average 10-12 hours a day. Many shopkeepers lack recreational activities all year round, some have not seen a friend for more than a year, and the farthest place is the supermarket at the door of the house.

There are net friends listed out of a year 4 of Taobao shopkeeper died of death: Last June, 25-year-old Taobao sellers sensitive died of fatigue; this May, a 1985-born spicy mom, the baby is only 1 years old, because of long time to shop and sudden death; this year June, Haimen laminated stone home textile market A house rental housing, The 25-year-old Taobao crown seller small summer fell in the house, the body a few days before the courier found that, this July, the 24-year-old prospective bride Ai Ying, in her dream to leave ...

These data, for Taobao shopkeepers are both helpless and unavoidable. Xu, small and Yangyang all told reporters, this want to take advantage of young shop, 40 years old before earning enough hard money, then arrange life, go back to college, or find an easy job. But now they all want to "retire" early, escape Taobao, live a lighter life.

"Escape Taobao" after the way out

There are more complicated reasons for wanting to "escape from Taobao".

Some sensitive Taobao shopkeeper feel, shop development has gradually appeared "Matthew effect" strong stronger, weak weaker. White-collar Mr. and Mrs. Zhang have an MBA, they want to open an online shop after work, Taobao study six months later still did not start. "We think of a lot of options, think they are fresh ideas, but the Internet a check, found that there are a large number of online shop in doing, everywhere is" Red Sea ", the development of small space. ”

"Various factors will make more and more small and medium-sized shop can not go on." "According to their judgment, with the more open shop, plus Jingdong, when, suning and other large electric dealers squeeze, as well as staff costs, express fee growth, and the future of the shop tax, these will let many shopkeepers choose to close the door."

Kiki's Household goods store "insisted" for two years, but also faced "do not go down" dilemma. Just opened the shop, her shop submerged in tens of thousands of similar shops in the inconspicuous. Last year, she joined the "cat", the use of Taobao Mall platform to create influence, after the doubling of sales growth. Unexpectedly, last October Taobao Mall announced the new fee rules, Taobao mall on the seller to pay annual technical service fee, from the original 6000 yuan to 30,000 yuan and 60,000 yuan two grades, margin also from the former 10,000 yuan to 50,000 yuan, 100,000 yuan and 150,000 yuan three stalls.

In this way, profits are diluted. Kiki knows that only by expanding the size of the shop to recover these costs, and expand the need for discount promotions, hiring staff, increase the volume of delivery, each means a new investment and risk. On balance, she decided to transfer the shop, a "top hand fee" closed.

Her parents are more anxious than Kiki. Parents are worried, the daughter opened after graduating from college shop, has not done other work, the university's accounting expertise has been abandoned, if again face employment how to do? For these, all day busy emptying the merchandise, the end of the shop Kiki said "There is no time to consider."

As Kiki's parents worry, the young shop owners "escape Taobao" after the way out where? This may be a new issue that deserves the attention of all the community.